DRMetrix

To all of my industry friends and DRMetrix supporters, I’ve written a goodbye blog post which you can find here: https://drmetrix.com/blog/2025/05/23/goodbye-from-joseph-gray/

Linear TV is Alive and Performing!

Updated YTD data from DRMetrix continues to show an encouraging and accelerating trend in scatter, favoring Performance-Based Television Advertisers across the linear TV landscape including:

• Digitally native DTC brands
• Traditional DRTV campaigns
• Infomercial & lead-gen advertisers

All showing strong momentum through the first 18 weeks of 2025, with full-year projections that favor the Performance-Based Television industry.

Read the latest full 18-week projection study:

DRMetrix 2025 Projections for Performance-Based Television Industry (18-Week Study) - DRMetrix Earlier this year, DRMetrix released a 14-week study to provide an early look at how the 2025 broadcast year is shaping up for the performance-based television industry. With four additional weeks of data now available, we’ve updated our projections to reflect trends through the first 18 weeks of ...

DTC Brands purchase a record number of national linear DPI Units in 2024!

The Hidden TV Advantage: How DTC Brands Are Leveraging DPI for Growth - DRMetrix In November 2024, DRMetrix presented the article “Strategic Edge: DTC Advertisers Capitalize on Lesser-Known Linear TV Units” highlighting how top direct-to-consumer (DTC) brands strategically leveraged Digital Program Insertion (DPI) units to achieve significant cost efficiencies. This follow-u...

It’s AdSphere Award time at in Miami Beach, FL. Looking forward to seeing some of our winners this week. Congratulations to all.

https://www.drmetrix.com/adsphere-awards.html

DRMetrix has been busy expanding our media coverage ahead of the PDMI East show which starts tomorrow! We’ve added ABC, CBS, NBC, and FOX local market broadcast monitoring in the top 40 markets, via our AVS platform, and expanded our linear network coverage to over 165 networks, including greater Hispanic coverage. Be sure and stop by our booth, if you’ll be attending, and snap our QR code network list.

Just in time for PDMI - East, DRMetrix presents its latest direct-to-consumer TV industry study for broadcast year 2023. According to the study, national linear rates have softened despite greater frequency for many direct-to-consumer and DR television campaigns. Stay ahead of the game and download a copy of the study here:
https://www.drmetrix.com/public/AdSphere_Industry_Study.pdf

The 8th Annual AdSphere Awards have just been announced and we are thrilled to congratulate the top direct-to-consumer advertisers! Among those taking top honors are AbbVie, Progressive, St Jude Children's Hospital, E. Mishan & Sons, Great Healthworks, SharkNinja, and Lifelock by Norton. These companies have demonstrated excellence in their advertising efforts and their dedication to connecting with consumers. Congratulations once again to all the winners!

8th Annual AdSphere™ Award Winners Announced - DRMetrix 8th Annual AdSphere™ Awards Recognize Top Direct-to-Consumer Advertisers in 2023 AbbVie, Progressive, St. Jude Children’s Hospital, E. Mishan & Sons, Great Healthworks, SharkNinja, and LifeLock by Norton among those taking top honors. SAN DIEGO- (March 8, 2024) – Direct-to-consumer advertisers...

Hey TV marketers! Did you know that you can earn music royalties from your TV spots and infomercials by using custom music? An interesting way to offset some of the cost of media! I'm moderating a PDMI live webinar on this topic next Tuesday (Dec 5th) aptly named, "The Perks of Using Original Music in a D2C Campaign". Obviously, this concept isn't limited to just D2C campaigns so anyone with TV commercial oversight should attend and the application of these concepts extend internationally too. You can review upcoming PDMI webinars here: https://www.thepdmi.com/pdmi-fall-seminar-series
You can also register here for the 12/5 panel at 2pm EST: https://register.gotowebinar.com/register/3110917953181272918?source=Website

PDMI Fall Seminar Series The Performance-Driven Marketing Institute hosts a series of live webinar events for leaders in performance, DTC, and e-commerce marketing.

I enjoyed being on the Currency discussion panel at PDMI West! Here's the video of the session, in case you missed it, which included participants from iSpot.tv, Liveramp, and VideoAMP.

PDMI West 2023: Currency Conversion While Nielsen remains a key player, its long-standing monopoly in TV ratings and the brand media buying and sales space is no more. Performance marketers hav...

It was great to speak on the topic of new currency today at West with Ross McCray from Video Amp and Tara Franceschini of Live Ramp moderated by Delia Marshall of Eicoff. Afterwards, I saw this timely announcement and wanted to share!

iSpot and Paramount Strike Deal for Currency Measurement As iSpot continues to make strides in advancing cross-platform TV measurement, we’re thrilled to announce we’ve reached an agreement with Paramount for currency measurement. Considering the rich history between Paramount and iSpot, the announcement of this partnership is a natural evolution.

We're looking forward to attending PDMI West next week and we're also excited to make our 2022 industry study available!

It may be downloaded here:https://www.drmetrix.com/public/AdSphere_Industry_Study.pdf

If you'd like to schedule a meeting at the show, please use this link: https://calendly.com/josephgray/pdmiwest