Davidsons Media Co

Proud of this one.

📸 Me

Vintage Scooby

I challenge you in 2024 to dive head first into that “thing” you’ve been talking about for so long.

It’s time to put beside you the possibility of failure

The negative comments you will inevitably receive

The constant doubt that will be bestowed upon you by the people you thought would believe in you the most.

It sounds harsh, but ultimately… it’s true.

If you’re developing a product, once it goes to market your friends will probably be the last to buy

If you’re planning on making music, your friends will be the first to make fun of you for it

The people that have little knowledge on what you’re trying to achieve will all of a sudden become experts and start to tell you how to do things THEIR way.

That “thing” is far more attainable than you would think but there’s some changes that have to be made

You have to be willing to make sacrifices with friends, and allocate your time properly

Build a team around you that you can trust and rely on

Be CONSISTENT and work at it EVERY. SINGLE. DAY.

Consistency will carry you, and when your success comes you will see why it’s the most important part of the journey.

2024 is your year my friend, and I know you can do this 🙏😤

Last year me and set out to do something wild that we definitely hadn’t seen anyone do 👀

We made the wise commitment to release 52 songs in a year.

At first, the goal was 1 song a week.

We felt like that was attainable, and we set out on a steady path to make it happen.

We didnt miss a single drop for 27 weeks straight.

Once we hit that 27th week Anthony realized he needed to take a break because he was understandably reaching creative burnout.

Sometimes you’re going to take on things that at first might seem easy, but down the road you’ll reach burn out and need to regroup.

As a result, the gears shifted and we had to figure out a new way to make this happen. I could tell once Anthony had hit burn out, he was indifferent to finishing the project.

He took 8 - 12 weeks off and we got back to it (I can’t remember the exact timeline)

Come November we still had almost 20+ songs to release still with barely even 8 weeks to do so.

Come the last two weeks of the year we had 12 songs left, with 2 weeks to meet our deadline. We were recording EVERY SINGLE DAY.

Our commitment to finishing this project was STRONG but in turn, the quality of work took a hit.

We became hyper obsessed with quantity not taking into consideration that in turn over time, quality would ultimately decrease.

As a result, when we released the final project Anthony ultimately decided to take it down from streaming services because he wasn’t happy with the final product which I feel was the right choice

I can’t lie, I was disappointed knowing the 52 songs wouldn’t be done. But I didn’t look at it as a failure.

When I look back at the year, I don’t regret any aspect of it.

For myself, it made me mentally stronger, far more confident in my ability to execute and have to rethink when things change last minute.

It taught me the power of patience and understanding.

I’m proud of what we did. There was no huge accolades to come with it. But I’m proud of the fact we took a heavy chance at such a crazy task and we gave it our absolute all down to the final second.

We’re crazy, but if you wanna do anything out of the ordinary in life you have to be 🤷‍♂️

I’m grateful for the love we’ve received so far on the video for Monte Ibel ‘s ‘Thunder’ 🌩️

There’s no fancy aspects of production on this one.

We winged it entirely from the start.

The clips of him from the parking lot were just intended to be used for Instagram and TikTok

Then Monte came up with the idea of filming him walking backwards through downtown Bernardsville which I then threw in reverse in Davinci.

The idea of him going in reverse represents going back to the beginning to a point before things got crazy in life.

The sound of the birds in his song, represent a new beginning. The idea is that he is walking back to that.

I don’t write this because I think I’ve made a Cole Bennet type of music video.

I write this to again say, you really don’t need a lot to create something that you consider to be great.

You can tell a story with very minimal details and still create something appealing to your audience.

I’m continuing to learn when it comes to video and with time my production value will only continue to grow…

But something that will never change is that I will never over stress finite details and always find a way to create the most out of what I have readily available to me

I will always find a way to create something out of nothing.

Monte Ibel - Thunder Stream Monte Ibel: https://linktr.ee/MonteibelFollow me on all social media

If you could only drive one car for the rest of your life what would it be?

For me, I could simply never decide 😂

Lamborghini creates artwork.

Dukes back!

This iPhone camera still amazes me beyond belief.