imre

Paulina De la Riva has joined Imre as Chief Strategy Officer. 🎉

Paulina brings a uniquely integrated perspective—connecting business ambition to brand meaning and how brands ultimately show up in market. With a background spanning creative, brand strategy, and data-driven marketing, she’s known for turning insight into action and driving measurable growth.

At Imre, Paulina will lead the continued integration of our strategy disciplines—uniting brand strategy, medical strategy, media, experience, and analytics into a more agile, performance-driven model that delivers greater precision, speed, and impact for our clients.

Welcome to the team, Paulina!

Please join us in welcoming Robyn O’Brien to Imre as VP, Omnichannel Strategy. 👏

Robyn’s career has been driven by one powerful question: Why? That deep curiosity—paired with a passion for research and human insight—has shaped her expertise in healthcare CX. She brings a thoughtful, evidence-based approach to understanding the experiences of patients, caregivers, and healthcare professionals, turning insights into meaningful, measurable connections. 🔎✨

With extensive marketing experience and an advanced degree in communication management, Robyn blends scientific rigor with empathy—exactly the balance modern healthcare brands demand. 🧠❤️

Based in Philadelphia, Robyn recharges through good books, international adventures, live music, and discovering new restaurants around the city.

We’re so excited to have you on board, Robyn. Your perspective and leadership will help drive what’s next.

✨ Last night, we had the pleasure of hosting the HBA New York chapter at Imre for an evening centered on connection.

From meaningful conversations to new introductions across the healthcare community, the evening reflected the power of bringing passionate people together. We’re proud to support spaces where ideas are shared, relationships are built, and the future of healthcare takes shape.

Thank you to HBA and everyone who joined us—we’re energized to see what's ahead! 👏

We’re proud to celebrate Ryan Mitchell’s promotion to Chief of Staff. 👏

Ryan’s Imre journey began more than 21 years ago as an intern, eager to learn and ready to grow. Since then, he has helped shape our agency with steady leadership, deep institutional knowledge, and an unwavering commitment to our people and our work.

A trusted partner across the organization, Ryan brings calm, clarity, and accountability to every challenge—especially when it matters most. He leads the Imre way, with empathy, optimism, and kindness at the center of everything he does.

Ryan, congratulations on this well-earned next chapter. We’re proud of your journey and excited for the impact still ahead. 🎉

We’re excited to welcome Suzanne Newell to Imre as SVP, Management Supervisor. 👏

With 25 years in healthcare marketing, Suzanne has launched and relaunched brands across US and global markets spanning rare disease, oncology, immunology, cardiovascular disease, and neuroscience. She brings strategic depth, operational strength, and a personal commitment to every brand she leads. 🌍✨

A true player-coach, Suzanne leads from the front and isn’t afraid to roll up her sleeves. Her passion, empathy, and sharp sense of humor make her a powerful partner to clients and agency teams alike. 💡🤝

When not at work, Suzanne is on a field somewhere: playing, coaching, or cheering. Being outside with her family is her happy place!

Welcome, Suzanne! We’re so proud to have your leadership helping drive our next chapter, and we can’t wait to see the impact you’ll have.

We’re excited to welcome Fred Hickman to Imre as EVP, Group Account Lead. 👏

With nearly two decades of pharmaceutical marketing experience, Fred brings deep expertise across rare disease, pediatrics, dermatology, ophthalmology, autoimmune disorders, neurology, and medical devices, and many more. He's launched 15+ products in the US and abroad, bringing a global view whenever necessary. He pairs strategic rigor with bold creativity — and knows how to turn both into smart ex*****on and trusted client partnerships. 🎯

Fred sees Account Services as the connective tissue of an agency: building strong relationships, elevating the work, and ensuring seamless delivery from strategy through ex*****on. That collaborative, accountable, team-first mindset feels right at home at Imre. 🤝

Based in Staten Island, Fred is also a proud dad of three, an avid traveler ✈️ (he's been to 25+ countries), and a devoted Sunday-night Italian dinner enthusiast. 🍝

Welcome to the team, Fred — we’re thrilled you’re here and excited for what’s ahead. 🚀

This International Women’s Day, remember, the future of our industry is being shaped by women who don’t wait to be invited in—they design the room.

They set the agenda.
They drive the decisions.
They build the momentum that moves businesses and brands forward.

We’re proud to work alongside leaders who create opportunity, raise the standard, and redefine what leadership looks like.

This is forward.

And we’re not slowing down.

Congratulations to our Chief Creative Officer, Christian Bauman, on being selected as a 2026 MM+M Pinnacle Honoree.

He’s a writer, a veteran, a dad…and our CCO! This recognition reflects the arc of Christian’s career: smart creative, authentic leadership, and the relentless pursuit of great work. He continues to inspire our teams and clients every day, and in turn the patients we all serve.

Well deserved, Christian. We’re proud to celebrate you. And thank you MM+M for selection!

We’re proud to congratulate Lauren Connors on her promotion to Vice President, Group Account Supervisor! 🎉

Lauren’s journey at Imre has been defined by growth, grit, and a deep commitment to her clients and teams. She has a rare ability to anticipate needs, bring clarity to complexity, and build trusted partnerships that drive real impact.

Lauren embodies the kind of leadership we’re building at Imre: thoughtful, accountable, and grounded in service to both clients and people. This promotion reflects the trust she has earned and the standard she sets every day.

So proud of you, Lauren, and excited for what’s ahead. 👏

33 years ago, Dave Imre founded this agency with the simple belief that communications should earn trust, connect, and move people.

That belief shaped the strong cultural values of empathy, optimism, kindness, innovation, and disruption that continue to guide us today.

With Dave's empathy and Mark Eber's trademark optimism embedded, we’re building on our legacy with clarity and ambition—evolving how and where brands show up when it matters most.

Here’s to 33 years of connection, impact, and growth—and to what’s possible when empathy and optimism lead the way forward.

Still feeling inspired after last night’s MM+M 40 Under 40 celebration. ✨

Seeing Mackenzie Eberhardt recognized among such an impressive group of industry leaders was a proud moment for all of us at Imre. The energy in the room was electric—a true testament to the talent, passion, and impact this next generation is bringing to healthcare marketing.

Mac embodies what this honor is all about: leadership without ego, relentless dedication to seamless production, and a deep commitment to her team and partners. Here’s to you, Mac. The spotlight is well deserved. 🌟

Thank you to for an unforgettable evening and for spotlighting the people shaping what’s next.