AMA Baltimore

Marketing channels are evolving faster than ever, and success depends on understanding not just where to reach your audience, but how to create content that performs across every platform. The Platforms & Formats learning track explores the emerging channels, technologies, and content formats shaping the future of marketing.

From optimizing your brand for AI-powered discovery to creating authentic, human-centered content that stands out in an increasingly automated world, these sessions deliver practical strategies you can apply immediately. Whether you're refining your digital presence, experimenting with new formats, or adapting to changing consumer behaviors, you'll leave with actionable insights to help your content connect, engage, and perform in today's rapidly evolving marketing landscape.

Learn more: https://bit.ly/4t5c1EP 🌐

Our volunteers are the heart of AMA Baltimore, and we're celebrating them at Oriole Park on Wednesday, August 5! ⚾🧡

🚨 Registration is closing soon and seats are limited. 🚨

This is the low-pressure night out you've been waiting for:
✔️ Enjoy the game with great food and drinks.
✔️ Connect with our local marketing community.
✔️ Meet our team and learn how to get involved.

👇 Claim your ticket before registration closes!
https://f.mtr.cool/wnqvafonve

Thinking about getting more involved with AMA Baltimore? This is your chance.

On Wednesday, August 5, we're gathering at Oriole Park for a night of baseball, networking, and appreciation for the volunteers who make this chapter run. Come meet the team, see what they do, and find out how you can make an impact.

No pressure, no pitch, just a great night and an open door. 💙
Spots are limited so, register today: https://f.mtr.cool/vsuizlsigi

We didn't gather to recap the year. We gathered to get ahead of it.

Our board members met yesterday for a retreat led by Katie Ballance, President-Elect, mapping what's next for the chapter in the 2026–2027 months ahead. Thank you to Marina Cooper for a year of leadership as president that made this momentum possible.

Brilliantly Baltimore. Boldly Crafted. A nod to the talent in this city and a promise about how we'll show up for it. The best part of this chapter was never the org chart. It's the people who keep showing up for each other.

Interested in volunteering with us? Apply today: https://amabaltimore.org/volunteers/volunteer-application/

Happy Juneteenth from AMA Baltimore.
❤️🖤💚

Today, we celebrate a day that honors freedom, resilience, and the ongoing pursuit of equality.

As marketers, we know that diverse voices, perspectives, and stories make our communities stronger. Let's continue learning from one another and creating spaces where everyone can thrive.

Learn more about AMA Baltimore's commitment to Diversity, Equity, Inclusion, Accessibility, & Belonging (DEIAB): https://amabaltimore.org/deiab/

Think you know Instagram? 📸 Think again.

From Reels engagement to consumer behavior trends, these Instagram stats from Sprout Social reveal how the platform continues to evolve - and what marketers need to know to stay ahead. One thing is clear: short-form video remains king. 👑

Check out the full article and let us know which stat surprised you most! 👇
https://sproutsocial.com/insights/instagram-stats/

As I prepare to complete my term as VP of Marketing for AMA Baltimore on July 1, I've been reflecting on what an incredible year it's been! 💙

When we set out to evolve our social media strategy, the goal was never simply to post more content—it was to create content that people actually wanted to engage with. By focusing on authentic storytelling, community-first conversations, and highlighting the incredible people behind Baltimore's marketing community, we achieved some amazing results:

📈 Grew our social media audience by nearly 20%, expanding our social media community to more than 6,200 followers.

💬 Increased monthly interactions by 248%, including more than 1,400% growth on Instagram.

👀 Increased monthly impressions by 95%, nearly doubling our visibility.

🔁 Boosted content sharing by 1,100% and reactions by more than 3,100%.

⚡ Increased content production by 30%+ while improving overall engagement and performance.

Perhaps what I'm most proud of is that every bit of this growth was achieved organically. We didn't rely on paid social campaigns or advertising dollars - we built a stronger community through authentic storytelling, meaningful engagement, and consistent content. In a world where many organizations pay millions of dollars for reach, these results prove the value of a thoughtful organic strategy.

For those curious about the data, the metrics compare our monthly performance at the beginning and end of the reporting period - not cumulative totals. By the end, AMA Baltimore was consistently generating nearly 3,000 interactions and more than 20,000 impressions every month.

The biggest lesson? Social media isn't about broadcasting - it's about building community.

I'm incredibly proud of what our board, volunteers, sponsors, members, and guests have built together. Thank you to everyone who liked, commented, shared, attended an event, volunteered, or simply helped make AMA Baltimore such a vibrant community.

As this chapter comes to a close, I'm excited for what's ahead. I can't share the details just yet, but I can say this: the journey isn't over, and I'm looking forward to the next opportunity to build, create, and connect with everyone!

Cheers to another year of creativity, collaboration, and proving that great marketing starts with genuine human connection! 💙

Amy Barley, VP of Marketing

⚽ The FIFA Club World Cup is officially underway, and the world's greatest fútbol players are ready to battle it out for global bragging rights! 🌎🏆

Whether you're a lifelong soccer fan or just here for the drama, there's nothing like cheering on your team and watching history unfold.

So tell us... who are you rooting for? Drop your favorite player or country in the comments below! 👇⚽

🤖 AI might be screening your resume...
🤝 But it will never replace a handshake!

Whether you're looking for a new opportunity, hiring your next rock star employee, growing your business, or just wanting to expand your own inner circle, AMA Baltimore's next is the place to do it!

Join us tomorrow at Strategic Factory for an evening of great conversations, new connections, food, drinks, and zero awkward networking games.

Just a room full of marketers, creatives, entrepreneurs, small business owners, students, and professionals from all walks of life who are looking to make connections, share ideas, and help each other succeed.

📅 Thursday, June 11 (tomorrow night!)
🕠 5:30–8:00 PM
📍 Strategic Factory | Owings Mills
🎟️ Tickets: https://www.eventbrite.com/e/amamingle-signs-of-summer-with-strategic-factory-tickets-1988365562924

Tag the coworker or friend you're bringing with you! 🙌