Foster Designs

Name: Foster Designs
Address: Baltimore, MD, US
Telephone: +19177677822
Price range: ££

We create beautiful design
for startups & leading brands. Hire us - [email protected] Creating fresh, bold brand identities is one skill.

Foster Designs is a brand-driven collaborative creative studio led by Winart Foster based in Towson, Maryland. Designing brilliant digital experiences is another. The studio welcomes projects of all sizes, for clients based locally and internationally, from start-ups and creative agencies through to global brands. This is achieved by collaboration with writers, strategists, photographers, print ho

03/03/2023

I was recently on the J.Crew website and I found the landing page to be very overwhelming with all the sales micro copy and thumbnail like images. I thought it could be elevated a little. This is my take on their landing page. J.Crew is not a super high end store but the customer can feel that they are, while shopping on the site. To guide the design, I went the route with a user persona that:
-cares about high-quality items but can't afford the luxury brands
-pays attention to small details
-makes Pinterest boards of the styles they like
-fantasizes about one day being able to afford all of these luxury brands
The solution: a site that is clean, bold with large imagery. The use of larger images gives the customer more insight to the quality and style of the clothing. With limiting distractors other than CTAs, the customer main focus is on the products.

03/02/2023

Sharing a dashboard concept for an online learning platform. Users can keep track of upcoming classes, know which classes they are enrolled and get a good insight in their learning progress.