Write Faye Write, LLC

It's finally public! I had the chance to be part of the content development team for the new Epilepsy and Pregnancy Medical Consortium web site. This new organization pulls information together in an easy-to-navigate website for people with epilepsy and their providers. With careful planning, people with epilepsy can have safe pregnancies and deliver healthy babies.

https://epilepsypregnancy.com/

Epilepsy & Pregnancy Medical Consortium Learn about how people with epilepsy can have safe, healthy pregnancies and healthy babies.

If you haven't yet, be sure to read my latest article in Jmore, "Aging Without Children." Turns out, it was one of JMore's most-read articles the week it came out! And it's hitting home for those without children, and those with. https://tinyurl.com/ycx7mwks

Aging Without Children - JMORE For Faye Rivkin, not having kids hasn't made it difficult to maintain a community, but it is harder to make some major life decisions.

"Copywriters make everything better."

(source- Faye!)

But seriously...from writing original content for your review to being a second set of eyes on copy you've already written, when you work with a copywriter, you know your copy will turn out just as you, and your audience, need it to.

happy Friday, all!

YOU are the biggest variable in your own happiness. If you want it bad enough and you're patient and you can stay focused on the macro goal instead of the micro hurdles.. you will win. Remember, if you're not proud, it just means you're not done yet ... keep going!!

thanks to the team at Curly Red I have an updated website - https://www.writefayewrite.com/ - and a fantastic home for my new headshots, courtesy of Lisa Shiffren! check it out, especially the Work and Published pages. Let me know if I can help with your company's content!

Freelance copywriter, technical writer, and editor Faye Rivkin is a technical copywriter and editor who develops and edits web copy, articles, blogs, press releases, white papers, marketing collateral and more.

New Year's Resolutions...love 'em or hate em? By the 3rd, many of us talk about how we've already missed them. Sometimes, resolutions are a good thing. Get your health in order? Absolutely. Work through some personal issues? Sure.

What about business resolutions? Each year, we business owners vow to put more structure into our businesses. How's that working for you? Tell me below - no judgement, promise.

If you've made yet another resolution to get your business in shape, start by listing your priorities. Where do you need help? Accounting? Business management? Finances? Process improvement? Find experts to help (I've got referrals, BTW.)

What's missing from that list?

Content.

Have you thought about your words and how you use them affect your ability to connect with your audience? Without structure, which sometimes starts with writing down words your audience does and doesn't want to hear, those words won't do what they need to. If you've resolved to get your business and your brand in order in 2021, company language must be a priority.

My Content Style Guide can make sticking to that resolution a lot easier and much less painful. https://www.writefayewrite.com/styleguide/ (bonus if you get it before 1/31!)

Freelance copywriter, technical writer and editor Faye Rivkin is a B2B, B2C marketing copywriter, technical writer & editor who develops web copy, marketing copy, articles, blog, press releases, white papers.

What's worse than renegade copywriting (i.e. writing without guidance or direction)? Without structure, copywriting can be like herding cats, especially when multiple people are writing.

Things are all over the place. You can end up with good copy, but it often takes a whole lot longer than it should. And, even if you string together a few good sentences, they might not be the ones you need to use to engage your audience. (BTW, renegade copywriting also means you can find yourself with cliches like "herding cats!)

Want a secret weapon? Using a Content Stye Guide can provide structure and direction and you can watch your copy and your copywriters get it right the first time.

Learn more about Content Style Guides -- what they are and how your company can benefit from using one -- in my guide to Content Style Guides. You can get it here for free: https://www.writefayewrite.com/giveaway/

Freelance copywriter, technical writer and editor Faye Rivkin is a B2B, B2C marketing copywriter, technical writer & editor who develops web copy, marketing copy, articles, blog, press releases, white papers.

Even fashion icon Coco Chanel knew the importance of editing. Take one final glance at your work and remove at least one filler word to create stronger, more engaging copy. Let your words feel effortless!

Now, what's can we say about writing and a string of pearls...

Here's a tip to sound smart in your writing: stop trying to sound smart!

Unless you’re talking to chief technology officers, the complex, technical language you used for the engineers won't work with the purchasing managers and end users. When it comes to writing for your business, being understandable, approachable and simple sells.

Put down that thesaurus and check out my Content Style Guide, to make sure you're saying it in the way your audience wants and needs: https://lnkd.in/da6AggQ

Freelance copywriter, technical writer and editor Faye Rivkin is a B2B, B2C marketing copywriter, technical writer & editor who develops web copy, marketing copy, articles, blog, press releases, white papers.

Did you know that your words and their context are critical to your brand's success? To keep your audience reading, those words need to be just right.

The Write Style Content Style Guide can show you how to align your words with your organization and those customers by using the right voice, style and tone. And grammar - who knew, right?!

If there's a really, really good reason to get my guide now , it's this: Buy WriteStyle before January 31st, 2021 and you also get free stuff...

1) A free review of a single piece of your copy of 500 words or less, or
2) Deduct one hour of my time from your bill

Find more at bit.ly/3lvfQQU (Your content, and your audience, will thank you)

Freelance copywriter, technical writer and editor Faye Rivkin is a B2B, B2C marketing copywriter, technical writer & editor who develops web copy, marketing copy, articles, blog, press releases, white papers.