Black Owned, Woman Led
Elevating design for brands & spaces. We work with Business Owners, Architects, Interior Designers. Wayfinding + ADA specialist
TO REACH THE TOP, IT TAKES A BOLD SPIRIT, AND A WILLINGNESS TO BLAZE NEW TRAILS. WE WERE HUNGRY FOR TOUGHER CHALLENGES AND MORE CREATIVE SOLUTIONS, SO WE MODELED A SIGN SHOP AFTER A DESIGN AGENCY. TRULY A HYBRID IN THE INDUSTRY, WE ARE CLIMBING TO NEW HEIGHTS. BIGGER AND BETTER. WELCOME TO STUDIO DZO.
Operating as usual
The monument sign we designed for the Sage property brand is eye-catching and vibrant, encompassing their universal brand that goes nationwide. We won’t geek over the deets too much, but the integrated LED lighting illuminates the SAGE logo to add some of that extra, extra sauce we love. 🤤
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We’ll be attending ISA 2022 this May 4th-6th. See you there!
International Sign Association (ISA)
Retro never goes out of style. We designed something nostalgic, enticing, unmissable, and brand-aligned for our partner... stay tuned for more than the sneak peak! 👀
We'll be attending ISA 2022 May 4th - 6th! See you there! 😊
Looking back at the great identity work we did for Lucky Dog Running !
Capturing the friendly personality and active lifestyle of the owner and visionary behind Lucky Dog Running, we wanted to bring a sense of speed to a doggo on the run. Because…a lucky dog is a dog that can fly! Some early concept sketches we developed and the final Lucky Dog Running brand brought to life. 🐕🦺🏃🏾
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Wanting something unique and brand aligned, Whole Foods Market asked us to help bring branding to their new employee fitness center. Considering both interior and exterior materials, we designed a congruent experience, delivering the perfect amount of style, function, and what we’re best known for, wow!
Getting down to the nitty-gritty details (because we’re sign design geeks like that), Routed aluminum cabinet finished to give the look of rusted corten reveals a matte white interior.The counters of the letters are discreetly supported. Internally illuminated, we stealthily positioned 3500K LEDs to line the perimeter of the inside and backside of the sign cabinet, giving a bright warm glow internally as well as a sweet halo of light.
Just a bit more of the we’ve delivered to Whole Foods Market! 🖤🥦
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We’re attending ISA this May! As a design authority, we continue to elevate our expertise through networking, learning, and connecting with our fellow design community. See you soon, Atlanta!
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Another trip down memory lane means more sketches!
Let’s look back to the certifiably donkey-sized toothbrush we did Lydian Dental!
Our Art Director Paul conjured up some quick concept sketches, and it ended up being one of the coolest projects we’ve delivered... this 25 foot tall toothbrush even had illuminating bristles!
We asked Paul to share a bit of his process…
“Sketches help ideas flow quickly and I am able to create compositions easily... and make tons of mistakes along the way. It's a process of elimination that needs to be done. Once I have a few solid concepts on paper, then and only then do I begin refining those ideas on the digital canvas. At this point that process of elimination begins again… It's like refining the raw material in order to reach its purest form.”
Good work starts with good ideas! 🖤
The bike storage room at Torre ATX was set to be nothing more than a cold CMU brick room with harsh lighting, so we challenged our partner to let us do something extra with it. (You know us 🥑) Leveraging our design direction for the other Torre signage, we transformed 819 sqft of cold brick into a colorful unexpected destination. While it’s still just a bike storage room, it’s certainly one of the coolest spaces to ride out of. 🚲
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Working with American Campus Communities & STG Design we brought in a mountain of creative design solutions to the new Boys & Girls Clubs of the Austin Area. Taking on just about every surface interior and exterior, we immediately looked for opportunities to create innovative and engaging experiences, while aligning to the Boys & Girls Club brand and in compliance with ADA and building codes. In addition to ADA signage, directionals, classroom & office identifiers, drive-up wall, and a full-color digital message center pole sign, we designed wall graphics for every classroom. Oh, and there was the additional challenge of creatively showcasing the many donors that generously gave to the project, while considering the space, audience, and budget.
One opportunity that we discovered early on was the hexagonal reception lattice wall. The negative spaces made for the perfect opportunity to create a stained glass effect with transparent one-inch thick acrylic awards, recognizing the more generous donors to the project. Working directly with the Executive Director of the Boys & Girls Clubs of the Austin Area, we designed, fabricated and installed everything needed to capture the vibrant spirit of the space. Gigantic wall and window graphics can be found in every classroom, and bold fractaled images paired with bright colors and intriguing visual texture welcome students at every turn.
This campus is a haven for young people in the Austin area, and is truly an example of “Good Work for Good people”. 🖤
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Are you ready? When our friends at @sixthriver asked us to design a neon sign for the student club house at Ole Miss, we brought up our concerns about rowdy college students. Taking the Ole Miss cheer "Hotty Toddy", we brought in the durability of acrylic and designed a sign with the old-school feel of neon. In short, they got the best of both worlds. We couldn't find a definitive answer to the origin or meaning of "Hotty Toddy" but we are honored to bring some Ole Miss spirit to the space.
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Showing us a bit of the method behind the magic, here's a clip of our Senior Designer, Jordan Braithwaite, designing one of the many hella cute icons we designed for Cute Nail Studio. We designed an initial set of over 550 logo and icon assets; containing everything from hearts and stars, to switchblades, party nails, and a random bunch of ridiculously cute things. We developed a branding system that provides the foundation necessary to maintain a strong consistent brand as they continue to expand their product line, services, and reach.
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Every project we partner with Indeed on is bigger and better than the last… the biggest one so far having to be the donkey sized, thirty foot reverse lit channel letter signs we designed and installed for their 5th and Colorado location.
Impossible to miss while driving into downtown Austin, these two monstrous signs were created to elevate Indeed's brand & identity. As they continue to expand across the country, we are excited to be right there with them! 💪🏽🖤
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Designing a magnetic brand experience for Unhinged Studio's website with bold halftones, gridlines, and thick stripe patterns was a given considering their out of the box and lively style! Using these dynamic patterns, we created a brand identity that not only represents their studio, but is versatile and ready to use.
It’s no secret that interior designers are our BFF’s, and the thrill that comes working alongside them is unmatched. 🖤
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Wanting an “Instagrammable” backdrop for that moment when a student signs their lease at MUZE, similar to the "Hotty Toddy" project we delivered to Ole' Miss, we used push-through acrylic to replicate the look of neon while maintaining the durability of acrylic to create this "hooked on you" sign.
Considering that quality is the effort of inspired direction applied with precision, we knew we needed a design solution that would not only be durable, but eye catching!
Take a moment to scroll through the MUZE website and see how many students are now "hooked on" luxury living! 🖤
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Being partnered with Fat City Stacks for over a year now has been an amazing experience.
Creating a 50's inspired brand experience for them is a project we are beyond proud of. Plus, their food is insanely good... be sure to try the Fried Chicken Stack, it's our favorite! 🤤🖤🍗
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We don’t want clients. We want partnerships. It takes trust and honesty to develop a strong partnership, as well as the creative process requires that both the “client” and the “agency” be open-minded, collaborative, and trusting. When we work together with the same goals and vision, the results always exceed expectations.
We have many amazing partners, and one of our longtime and closest partnerships has been with @CuteNailStudio 💖 Over the past few years, our journey with Cute has been a love story we're proud of, and designing for them has been just as fun as it seems. They don't just do good work, but they do it with heart and a strong mission they stand behind. For that, they are a partnership we are forever grateful for!
with good people, always. 🖤
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Room Fu is an Austin, Texas interior design firm and long-time defender of affordable design. Our blog, Fu for Thought, features steals and deals, design-related musings, and interviews with celebrity designers.
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