Giving Geeks

It’s not hard to write a great donor thank you letter, but it does require you to think outside the box. Your thank you notes should be much more than simple acknowledgements – they should strive to make meaningful personal connections with your supporters. Here are 3 tips for writing powerful thank you letters:

One of your most important roles as a non-profit fundraiser is to steward your current donors so that they keep giving year after year. The starting point for this process is your donor thank you letter.

Here are some tips you should keep in mind when you send a thank you letter

What’s the one thing you want your supporter to do when they land on your page? Donate! So, the words you use should all work together to move them toward completing their gift.
Ready to write your call to action? Keep this tip in mind

Any successful nonprofit fundraising campaign has an effective call to action. Your call to action is the actual spot where you ask somebody to do something—in this case, donate. You want to make it crystal clear what your donors should do next. Don’t assume that it’s obvious. Your job as a fundraiser is to educate and guide your supporters to making a donation as quickly and easily as possible. Your call to action is a critical part of that.

The always on, always connected reality of the average North American donor is a powerful tool that
you can tap into to drive
more engagement and foster more donor support for your organization and your mission.

Successful nonprofit communication must generate action.

Are you confident that your message is cutting through the clutter of daily life? Speeches, blog articles, website material, social media posts, and grant submissions should all aim to inform, inspire, and motivate people to act.

The easiest strategy to ensure effective nonprofit communication is to concentrate on messages and actions that motivate your staff and board to:

"Raise money in chunks, rather than increments."

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