Snackbox

Snackbox

Snackbox is a creative PR laboratory that combines design thinking and the art of storytelling to deliver spectacular results for our clients.

We escaped the big agency way of doing things and created our own path, followed our own work philosophies, and packaged them in a neat little orange box.

We're Snackbox. We escaped the big agency way of doing things and created our own path, followed our own work philosophies and packaged them in a neat little orange box. We provide exceptional client service, creative and engaging campaigns and deliver excellence by working with the best people in the business.

Operating as usual

Pass the cream cheese and lox: Americans devoured 648 million bagels at restaurants in the past year 09/20/2021

Pass the cream cheese and lox: Americans devoured 648 million bagels at restaurants in the past year

Congrats to our client Einstein Bros. Bagels for their coverage in MarketWatch this week! The bagel business is booming and they are certainly leading the way in innovation. Speaking of, did you see the launch of the new Queso & Bacon Egg Sandwich? It's as good as it sounds.

Pass the cream cheese and lox: Americans devoured 648 million bagels at restaurants in the past year The COVID-19 pandemic has probably helped accelerate the bagel boom as Americans have turned to comfort foods.

In Her Own Words: Katie Rooprai partners with her husband on tech startup - Bizwomen 09/02/2021

In Her Own Words: Katie Rooprai partners with her husband on tech startup - Bizwomen

We are so proud of Katie Rooprai, the cofounder of AutoBio and her insightful article with Bizwomen! Katie says starting a business with your significant other is "kind of like a second marriage proposal.” Read more about her experience below 🙂

In Her Own Words: Katie Rooprai partners with her husband on tech startup - Bizwomen 'One of the biggest lessons I’ve learned in working with my spouse is to clearly state my point of view and know when to back down — not as a position of weakness but as a confident compromise.'

Gas Stations Face Tough, Costly Choice on EV Chargers 08/17/2021

Gas Stations Face Tough, Costly Choice on EV Chargers

Congratulations to Snackbox client Kwik Chek for their feature in The Wall Street Journal! CEO Kevin Smartt spoke with Jennifer Hiller on why he chose to outfit all new TXB locations with electric vehicle fast-charging stations - something not many c-stores are choosing to do. Read more:

Gas Stations Face Tough, Costly Choice on EV Chargers Owners of America’s 150,000 gas stations and convenience stores are debating whether to invest in an electric future when the present payoff is scant.

143 Austin-area women nominated for 2021 Profiles in Power - Austin Business Journal 08/12/2021

143 Austin-area women nominated for 2021 Profiles in Power - Austin Business Journal

Austin Business Journal's Profiles in Power list deservingly highlights our very own Jenna Oltersdorf, among many other incredible women, this year. We couldn't be prouder!

143 Austin-area women nominated for 2021 Profiles in Power - Austin Business Journal This annual program shines a light on some of the most inspiring leaders in Central Texas.

Photos from Snackbox's post 08/10/2021

We all know Snackbox is a versatile company, but did you know we make pasta from scratch as well?? Thanks for adding another skill to our toolbox, Meryl! We had a lovely (and a bit messy) time bonding over what we love best - PASTA! 🍝

In Her Own Words: Jenna Oltersdorf’s PR agency goes back to the future in a virtual way - Bizwomen 07/21/2021

In Her Own Words: Jenna Oltersdorf’s PR agency goes back to the future in a virtual way - Bizwomen

Our CEO, Jenna Oltersdorf, shares the pillars that allowed Snackbox to not only survive but flourish during the past year. Read her contribution to Bizwomen for tips on managing a strong agency here:

In Her Own Words: Jenna Oltersdorf’s PR agency goes back to the future in a virtual way - Bizwomen Jenna Oltersdorf of @SnackboxPR relied on technology, respect and support to make it through.

Louisville-based AutoBio selected for SEMA Launch Pad competition - Louisville Business First 07/20/2021

Louisville-based AutoBio selected for SEMA Launch Pad competition - Louisville Business First

Our friends at AutoBio are taking the auto industry by storm, and Louisville Business First agrees! In their latest feature, read how the Louisville-based entrepreneurs are giving your car a voice by allowing you to capture and share its story with the world:

Louisville-based AutoBio selected for SEMA Launch Pad competition - Louisville Business First A local startup company that just launched its product earlier this year has already been selected as a semifinalist in a national industry competition.

The Fight Over Delta-8-THC Products Is A Battle For The Future Of The Cannabis Industry 07/19/2021

The Fight Over Delta-8-THC Products Is A Battle For The Future Of The Cannabis Industry

Hometown Hero CBD has been on the frontline battling to keep Delta-8 THC legal in Texas. A hotly contested subject in the south and beyond, conversations around the cannabis industry are far from over. In his recent piece, Forbes staff writer Will Yakowicz highlights Hometown Hero's efforts and what they mean for the future of the cannabis industry.

The Fight Over Delta-8-THC Products Is A Battle For The Future Of The Cannabis Industry As smaller companies exploit a loophole in the Farm Bill to sell Delta-8-THC products in convenience stores and gas stations, Big Cannabis and states work to sub out the hemp’s hottest sector.

Hi Sign Brewing finds a new home in a historic corner of East Austin - Austin Business Journal 07/06/2021

Hi Sign Brewing finds a new home in a historic corner of East Austin - Austin Business Journal

The road has been long but well worth it. We're so proud of the Hi Sign Brewing team for making its dream of a new space a reality. Thanks to Austin Business Journal for highlighting the big move and history of the space:

Hi Sign Brewing finds a new home in a historic corner of East Austin - Austin Business Journal Another big change for East Austin is on the horizon.

A ‘magic’ school bus brings science class to schools in need 06/11/2021

A ‘magic’ school bus brings science class to schools in need

We love supporting the Learning Undefeated efforts to make STEM education accessible and magical! For many children and their families, these innovative and interactive science lessons on board the organization's mobile labs have been a highlight in an otherwise challenging year. This latest feature from The Hechinger Report says it best. Check it out here:

A ‘magic’ school bus brings science class to schools in need Hands-on science lessons are delivered to rural and low-income communities through a fleet of mobile learning labs run by Learning Undefeated.

Top Women In Communications Awards 2020 Winners - Ragan Communications 06/01/2021

Top Women In Communications Awards 2020 Winners - Ragan Communications

We are thrilled to announce that our very own Jenna Gruhala Oltersdorf has been honored as a Ragan Communications 2021 Top Women in Communications Award recipient! Jenna is an amazing agency principal and mentor to the entire Snackbox team, and we couldn't be more proud of this well-deserved recognition. 🎉

Top Women In Communications Awards 2020 Winners - Ragan Communications Congratulations to Ragan’s Top Women in Communications, Class of 2021! The women on this list inspire—they are fearless and indefatigable players in the game. These influential women are making a significant impact in their day-to-day job and career, advancing the profession while accelerating g...

Golden Ratio Launching Ultimate Anti-inflammatory Morning Beverage, Golden Milk 05/25/2021

Golden Ratio Launching Ultimate Anti-inflammatory Morning Beverage, Golden Milk

Team Snackbox is ✨ celebrating ✨ because today is Golden Milk launch day! Our client Golden Ratio Coffee just dropped their newest coffee flavor, and it's a true pot of gold. Inspired by traditional Ayurvedic recipes for haldi ka doodh, Golden Milk has a smooth flavor with a subtle spicy note at the end and packed with anti-inflammatory powers. Order your pack directly from their website today!

Golden Ratio Launching Ultimate Anti-inflammatory Morning Beverage, Golden Milk /PRNewswire/ -- Golden Ratio, the gold coffee category trailblazer, is launching its newest flavor, Golden Milk, on Tuesday, March 25 to provide a detoxifying,...

02/24/2021

How do you set an emerging tech platform apart in the competitive restaurant tech space? You hire Snackbox.

https://www.snackbox.us/case-studies/restaurant365/

How do you set an emerging tech platform apart in the competitive restaurant tech space? You hire Snackbox.

https://www.snackbox.us/case-studies/restaurant365/

10/30/2020

Some of our team members took selfies to remind you to get out and VOTE! Election day is Tuesday, Nov. 3rd. Make your voice heard … #VOTE!!!!

10/19/2020

Welcome to the team, Catherine Taylor!
With years of PR experience under her belt, Catherine is passionate about client service and is considered a wordsmith wizard among her peers. She built her PR career working with some of the biggest names in technology including Samsung, IBM, Qualcomm and Bluetooth. Catherine specializes in leading product announcements, global trade show activities and large-scale launch events. Her lifelong passion for writing and creative storytelling paired with her sharp attention to detail ensures success for the clients she touches.

10/08/2020

Team Snackbox was right on target as we spearheaded Shiner's most successful launch yet - Straight Shooter. For the launch of the Texas-born, craft-brewed hard seltzer, our team secured 135 placements reaching an audience of 259 million to-date. Now that's what we call a bullseye!

08/31/2020

When a pandemic prevents your team from celebrating Madison’s two-year anniversary with her, you send baby goats in pajamas. Happy Snackiversary, Madison!

08/28/2020

How do you give away an epic number of sandwiches in only one hour? Read our latest case study to find out.
http://www.snackbox.us/case-studies/ebb-all-nighter/

08/13/2020

Snackfriends, we are so happy to tell you that our very own Sarah Atterbury has been promoted to Assistant Account Executive! Sarah spent three college semesters with us as an apprentice during her college years, was promoted to PR Assistant and now wears her AAE badge proudly. Congratulations, Sarah! Your team is so very proud of you!

expertise.com 08/04/2020

19 Best Austin PR Firms | Expertise

Congratulations to us! We're a top 19 PR firm! Read all about it here: https://www.expertise.com/tx/austin/public-relations-firms

expertise.com Find and connect with Austin's best PR Firms. Hand picked by an independent editorial team and updated for 2020.

snackbox.us 07/29/2020

Entrepreneurs: Maintain Your Mental Health - Snackbox

Entrepreneurs: Maintain Your Mental Health. Check out the latest piece on the Snackbox blog.

snackbox.us It can be scary to navigate the newness of entrepreneurship. Beyond the challenges of where or when you’re going to find your next client, it can also be taxing on your mental health. Many feel isolated when working remotely from others - it’s tough to go from being surrounded by people to bounc...

07/28/2020

🚨Calling college seniors!!!🚨Apply for our public relations fall apprenticeship by sending your cover letter and resume to: [email protected]

snackbox.us 07/20/2020

Interview Tips During a Pandemic (and Beyond) - Snackbox

College grads, listen up! While the job market is challenging (especially this year, given COVID-19), don’t be discouraged. Use that expensive piece of paper you just earned alongside some extra strategy to land the best job for you. Check out our latest post on interview do's and don'ts.

snackbox.us College grads, listen up! While the job market is challenging (especially this year, given COVID-19), don’t be discouraged. Use that expensive piece of paper you just earned alongside some extra strategy to land the best job for you.

snackbox.us 07/07/2020

Restaurant Week: Top tips to take your restaurant’s social efforts to the next level - Snackbox

We have more to share for #restaurantweek! Go to our blog for a full list of tips and then some. https://bit.ly/2VU8OLP

snackbox.us Learn how to grow your restaurant or business by following these helpful marketing tips.

07/03/2020

Just like pitching reporters, you should only pitch your campaign to influencers who will be a right fit for your brand.

#restaurantweek

07/02/2020

When doing a social giveaway, it’s important to target the right audience with what you’re giving away. You can use hashtags or partner with other relevant brands who are a perfect fit. For example, if you want to do a free taco giveaway, partnering with a tequila brand would be fitting!

07/01/2020

Limited Time Offers are a great way to not only keep your menu fresh, but are the perfect excuse to spice up your social media. Host a photoshoot with new menu items and use them to freshen up your feed and albums.

06/30/2020

National Ice Cream Day is July 16th ...Did you know you can leverage national food holidays on your social channels?

06/29/2020

It’s day one of #RestaurantWeek and Snackbox is cookin’ up some Facebook growth strategies! Here is what you need to know:

- Don’t sound too salesy, work to hone in on your brand voice.

- Posts with video and photos typically perform better than just a post with a link, so snap some product photos!

- Post blog posts here. When you are searched, this can motivate people to go to your website.

06/26/2020

We’re declaring next week #restaurantweek and will be sharing our favorite marketing hacks for restaurants. Stay tuned. 👀

wsj.com 06/11/2020

The New Recipe for Restaurant Survival? Become the Next Domino’s.

Extremely proud of our team and our client, Your Fare Inc for landing a beauty of a placement in The Wall Street Journal! Click through to check out how restaurants are rebuilding their operations post-COVID and why having a third-party delivery strategy in place is crucial, now more than ever. https://www.wsj.com/articles/the-new-recipe-for-restaurant-survival-become-the-next-dominos-11591416045

wsj.com Their dining rooms are closed, their margins have evaporated, and their industry is in turmoil. But a handful of restaurateurs are rebuilding their operations around takeout—without paying sky-high delivery fees.

06/10/2020

We're thrilled to announce that our very own Jamie Ho**er has been officially promoted to Senior Account Executive! A very well deserved recognition of her hard work and determination. Congrats, Jamie!

05/20/2020

We’re always proud of our teams, but we’re ESPECIALLY proud of the Einstein Bros. Bagels team who has been recognized with the top honor of our category by the prestigious Communicator Awards. Congratulations! 🏆

05/18/2020

YUM

Heads up! Got word that #EinsteinBrosBagels #FrenchToastChickenEggSandwich is out Thursday (5/21) It includes fresh-cracked eggs, crispy chicken, cheddar cheese and honey almond shmear, all stacked inside a fresh-baked French toast bagel.

Will you try one? Heather Rivera

kxan.com 04/29/2020

Families continue to face pediatric emergencies amid COVID-19, nonprofit needs donations

Throughout the pandemic, local nonprofit Ronald McDonald House Charities of Central Texas has been working diligently to continue assisting families in need. Join us in supporting #RMHC by making a donation or using their safe delivery option to donate supplies ❤️

kxan.com COVID-19 has caused a significant drop in donations for the local nonprofit.

We escaped the big agency way of doing things and created our own path.

Snackbox is a creative PR and digital marketing laboratory that combines design thinking and the art of storytelling to deliver spectacular results for our clients. Our work is award winning. Our people are recognized for excellence by some of the best in the business. We believe in having passion for what our clients do. We believe in being proud of our craft. We believe in taking care of our most valuable asset: our people. We believe everyone at this table eats.

Videos (show all)

12 Days of Snackbox: DAY 12! 🎄🎁🎉 We made it. Happy Festivus, from all the rest of us! And thank you for following along ...
12 Days of Snackbox: DAY 11 🍾🎁🎄 Jenna continues the Snack-vent Calendar unboxing fun 👉🏼 http://bit.ly/2BXZ8qG We are not...
12 Days of Snackbox: Day 10! 🐱🎄🎁 Due to high demand, Jenna is opening an extra-special Snack-vent Calendar box today. Is...
12 Days of Snackbox: DAY 9! 📙🎁🎄 Jenna is reaching the home stretch as she continues the Snack-vent Calendar unboxing fun...
12 Days of Snackbox: DAY 8 is here y’all! 🎄🎁 Jenna continues the Snack-vent Calendar unboxing fun 👉🏼 http://bit.ly/2kktq...
12 Days of Snackbox: DAY 7! ‼️🎁🎄 Watch Jenna barely keep it together as she continues the Snack-vent Calendar unboxing f...
12 Days of Snackbox: DAY 6! 🎁🎄💸 Jenna’s at the halfway point! Keep watching for even more unboxing silliness 👉🏼 http://b...
12 Days of Snackbox: DAY 5! 🎁🎄🍕 Jenna continues the Snack-vent Calendar unboxing fun: http://bit.ly/2CoC559 Grinch Quest...
12 Days of Snackbox, Day 4! 🎄🎁 Jenna continues the Snack-vent Calendar unboxing fun, this time with a special guest... 🐱...
12 Days of Snackbox, Day 2 🌲 Watch our Fearless Leader Jenna in our Snack-vent Calendar unboxing extravaganza. http://bi...
Our Mini Bens on WMAQ-TV in Chicago!
Chicago Bears defensive end Israel Idonije talks about the importance of the Federal Reserve Bank of Chicago's Money Sma...

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