Snackbox

Snackbox

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Let’s welcome our new member, Jenna Oltersdorf! ☺
Jenna is the Principal and CEO at Snackbox a creative PR laboratory founded in 2006 and headquartered in Austin, TX.

Snackbox combines design thinking and the art of storytelling to deliver spectacular results for our clients. They escaped the big agency way of doing things, created their own path, followed their own work philosophies and packaged them in a neat little orange box. Today, Snackbox has offices in Los Angeles, St. Louis, and Chicago.

Snackbox is a creative PR laboratory that combines design thinking and the art of storytelling to de We're Snackbox. We escaped the big agency way of doing things and created our own path, followed our own work philosophies and packaged them in a neat little orange box.

We provide exceptional client service, creative and engaging campaigns and deliver excellence by working with the best people in the business.

Meet the 144 Economic All-Stars of the Midwest 03/15/2022

Meet the 144 Economic All-Stars of the Midwest

Congratulations, Hawaiian Bros Island Grill, for being recognized in Inc. Regionals' list of fastest-growing private companies in the Midwest, coming in at #11! We are so proud of the tremendous growth coming from this company and we are honored to be a part of the 'ohana!

Meet the 144 Economic All-Stars of the Midwest These are the companies leading the drive for business growth in the region.

Even your backup grocery store is struggling to stay fully stocked 02/07/2022

Even your backup grocery store is struggling to stay fully stocked

Kevin Smartt, CEO of TXB, met with CNN Business to discuss the challenges c-stores are facing in the midst of supply chain disruption. Read more: https://www.cnn.com/2022/02/06/business/convenience-stores-supply-chain-struggle/index.html

Even your backup grocery store is struggling to stay fully stocked Frustrated shoppers are already dealing with unpredictable product shortages and empty shelves at their favorite grocery stores. But if they're hoping to pivot to their neighborhood convenience store to fill in some of their everyday necessities, they might be out of luck there, too.

Einstein Bros. Unveils New Pepperoni Pizza Egg Sandwich - Chew Boom 02/04/2022

Einstein Bros. Unveils New Pepperoni Pizza Egg Sandwich - Chew Boom

Pizza and... eggs? Oh yes, they did. We're used to some incredible innovations coming from the test kitchen at Einstein Bros. Bagels, but this one is exceptionally drool-worthy. 🍕🍳🥯Check out the delicious way Denver can celebrate National Pizza Day: https://www.chewboom.com/2022/02/03/einstein-bros-unveils-new-pepperoni-pizza-egg-sandwich/

Einstein Bros. Unveils New Pepperoni Pizza Egg Sandwich - Chew Boom Einstein Bros. Bagels is celebrating National Pizza Day with the debut of the new Pepperoni Pizza Egg Sandwich on February 9, 2022. Advertisment Story continues below The Pepperoni Pizza Egg Sandwich features a fresh-baked pepperoni ...

The 40/40 List for 2022: America's Hottest Startup Fast Casuals | QSR magazine 02/01/2022

The 40/40 List for 2022: America's Hottest Startup Fast Casuals | QSR magazine

Congratulations to our client and 'ohana Hawaiian Bros for securing their spot on the QSR Magazine 40/40 List of America's Hottest Startup Fast Casuals! Snackbox is proud to be working with an amazing team that is spreading the Aloha spirit - and quickly!

The 40/40 List for 2022: America's Hottest Startup Fast Casuals | QSR magazine This group of fast casuals has weathered the storm and is ready to thrive in the most dynamic operating environment on record.

Photos from Snackbox's post 12/20/2021

Team Snackbox took a trip down Candy Cane Lane during our holiday party with some festive gingerbread house creations! The team channeled their holiday decorating skills to assemble some beautiful houses while sipping on hot cocoa and celebrating this year’s accomplishments. Happy holidays from Snackbox! 🎄

You Don’t Have to Be a Coding Genius with These Native Mobile Development Hacks 11/30/2021

You Don’t Have to Be a Coding Genius with These Native Mobile Development Hacks

Does your business need a mobile app refresh? Snackbox client MCSS is a perfect solution that can save you a ton of time with native updates. Check out this Medium article from MCSS co-creator, Charles Amashta, where he goes into detail about what's wrong with app development and tips on how to cut down design time. https://medium.com//you-dont-have-to-be-a-coding-genius-with-these-native-mobile-development-hacks-e93c499b24f6

You Don’t Have to Be a Coding Genius with These Native Mobile Development Hacks The Issue with App Development

Pass the cream cheese and lox: Americans devoured 648 million bagels at restaurants in the past year 09/20/2021

Pass the cream cheese and lox: Americans devoured 648 million bagels at restaurants in the past year

Congrats to our client Einstein Bros. Bagels for their coverage in MarketWatch this week! The bagel business is booming and they are certainly leading the way in innovation. Speaking of, did you see the launch of the new Queso & Bacon Egg Sandwich? It's as good as it sounds.

Pass the cream cheese and lox: Americans devoured 648 million bagels at restaurants in the past year The COVID-19 pandemic has probably helped accelerate the bagel boom as Americans have turned to comfort foods.

In Her Own Words: Katie Rooprai partners with her husband on tech startup - Bizwomen 09/02/2021

In Her Own Words: Katie Rooprai partners with her husband on tech startup - Bizwomen

We are so proud of Katie Rooprai, the cofounder of AutoBio and her insightful article with Bizwomen! Katie says starting a business with your significant other is "kind of like a second marriage proposal.” Read more about her experience below 🙂

In Her Own Words: Katie Rooprai partners with her husband on tech startup - Bizwomen 'One of the biggest lessons I’ve learned in working with my spouse is to clearly state my point of view and know when to back down — not as a position of weakness but as a confident compromise.'

Gas Stations Face Tough, Costly Choice on EV Chargers 08/17/2021

Gas Stations Face Tough, Costly Choice on EV Chargers

Congratulations to Snackbox client Kwik Chek for their feature in The Wall Street Journal! CEO Kevin Smartt spoke with Jennifer Hiller on why he chose to outfit all new TXB locations with electric vehicle fast-charging stations - something not many c-stores are choosing to do. Read more:

Gas Stations Face Tough, Costly Choice on EV Chargers Owners of America’s 150,000 gas stations and convenience stores are debating whether to invest in an electric future when the present payoff is scant.

143 Austin-area women nominated for 2021 Profiles in Power - Austin Business Journal 08/12/2021

143 Austin-area women nominated for 2021 Profiles in Power - Austin Business Journal

Austin Business Journal's Profiles in Power list deservingly highlights our very own Jenna Oltersdorf, among many other incredible women, this year. We couldn't be prouder!

143 Austin-area women nominated for 2021 Profiles in Power - Austin Business Journal This annual program shines a light on some of the most inspiring leaders in Central Texas.

Photos from Snackbox's post 08/10/2021

We all know Snackbox is a versatile company, but did you know we make pasta from scratch as well?? Thanks for adding another skill to our toolbox, Meryl! We had a lovely (and a bit messy) time bonding over what we love best - PASTA! 🍝

In Her Own Words: Jenna Oltersdorf’s PR agency goes back to the future in a virtual way - Bizwomen 07/21/2021

In Her Own Words: Jenna Oltersdorf’s PR agency goes back to the future in a virtual way - Bizwomen

Our CEO, Jenna Oltersdorf, shares the pillars that allowed Snackbox to not only survive but flourish during the past year. Read her contribution to Bizwomen for tips on managing a strong agency here:

In Her Own Words: Jenna Oltersdorf’s PR agency goes back to the future in a virtual way - Bizwomen Jenna Oltersdorf of relied on technology, respect and support to make it through.

Louisville-based AutoBio selected for SEMA Launch Pad competition - Louisville Business First 07/20/2021

Louisville-based AutoBio selected for SEMA Launch Pad competition - Louisville Business First

Our friends at AutoBio are taking the auto industry by storm, and Louisville Business First agrees! In their latest feature, read how the Louisville-based entrepreneurs are giving your car a voice by allowing you to capture and share its story with the world:

Louisville-based AutoBio selected for SEMA Launch Pad competition - Louisville Business First A local startup company that just launched its product earlier this year has already been selected as a semifinalist in a national industry competition.

The Fight Over Delta-8-THC Products Is A Battle For The Future Of The Cannabis Industry 07/19/2021

The Fight Over Delta-8-THC Products Is A Battle For The Future Of The Cannabis Industry

Hometown Hero CBD has been on the frontline battling to keep Delta-8 THC legal in Texas. A hotly contested subject in the south and beyond, conversations around the cannabis industry are far from over. In his recent piece, Forbes staff writer Will Yakowicz highlights Hometown Hero's efforts and what they mean for the future of the cannabis industry.

The Fight Over Delta-8-THC Products Is A Battle For The Future Of The Cannabis Industry As smaller companies exploit a loophole in the Farm Bill to sell Delta-8-THC products in convenience stores and gas stations, Big Cannabis and states work to sub out the hemp’s hottest sector.

Hi Sign Brewing finds a new home in a historic corner of East Austin - Austin Business Journal 07/06/2021

Hi Sign Brewing finds a new home in a historic corner of East Austin - Austin Business Journal

The road has been long but well worth it. We're so proud of the Hi Sign Brewing team for making its dream of a new space a reality. Thanks to Austin Business Journal for highlighting the big move and history of the space:

Hi Sign Brewing finds a new home in a historic corner of East Austin - Austin Business Journal Another big change for East Austin is on the horizon.

A ‘magic’ school bus brings science class to schools in need 06/11/2021

A ‘magic’ school bus brings science class to schools in need

We love supporting the Learning Undefeated efforts to make STEM education accessible and magical! For many children and their families, these innovative and interactive science lessons on board the organization's mobile labs have been a highlight in an otherwise challenging year. This latest feature from The Hechinger Report says it best. Check it out here:

A ‘magic’ school bus brings science class to schools in need Hands-on science lessons are delivered to rural and low-income communities through a fleet of mobile learning labs run by Learning Undefeated.

Top Women In Communications Awards 2020 Winners - Ragan Communications 06/01/2021

Top Women In Communications Awards 2020 Winners - Ragan Communications

We are thrilled to announce that our very own Jenna Gruhala Oltersdorf has been honored as a Ragan Communications 2021 Top Women in Communications Award recipient! Jenna is an amazing agency principal and mentor to the entire Snackbox team, and we couldn't be more proud of this well-deserved recognition. 🎉

Top Women In Communications Awards 2020 Winners - Ragan Communications Congratulations to Ragan’s Top Women in Communications, Class of 2021! The women on this list inspire—they are fearless and indefatigable players in the game. These influential women are making a significant impact in their day-to-day job and career, advancing the profession while accelerating g...

Golden Ratio Launching Ultimate Anti-inflammatory Morning Beverage, Golden Milk 05/25/2021

Golden Ratio Launching Ultimate Anti-inflammatory Morning Beverage, Golden Milk

Team Snackbox is ✨ celebrating ✨ because today is Golden Milk launch day! Our client Golden Ratio Coffee just dropped their newest coffee flavor, and it's a true pot of gold. Inspired by traditional Ayurvedic recipes for haldi ka doodh, Golden Milk has a smooth flavor with a subtle spicy note at the end and packed with anti-inflammatory powers. Order your pack directly from their website today!

Golden Ratio Launching Ultimate Anti-inflammatory Morning Beverage, Golden Milk /PRNewswire/ -- Golden Ratio, the gold coffee category trailblazer, is launching its newest flavor, Golden Milk, on Tuesday, March 25 to provide a detoxifying,...

02/24/2021

How do you set an emerging tech platform apart in the competitive restaurant tech space? You hire Snackbox.

https://www.snackbox.us/case-studies/restaurant365/

10/30/2020

Some of our team members took selfies to remind you to get out and VOTE! Election day is Tuesday, Nov. 3rd. Make your voice heard … !!!!

10/19/2020

Welcome to the team, Catherine Taylor!
With years of PR experience under her belt, Catherine is passionate about client service and is considered a wordsmith wizard among her peers. She built her PR career working with some of the biggest names in technology including Samsung, IBM, Qualcomm and Bluetooth. Catherine specializes in leading product announcements, global trade show activities and large-scale launch events. Her lifelong passion for writing and creative storytelling paired with her sharp attention to detail ensures success for the clients she touches.

10/08/2020

Team Snackbox was right on target as we spearheaded Shiner's most successful launch yet - Straight Shooter. For the launch of the Texas-born, craft-brewed hard seltzer, our team secured 135 placements reaching an audience of 259 million to-date. Now that's what we call a bullseye!

Photos from Snackbox's post 08/31/2020

When a pandemic prevents your team from celebrating Madison’s two-year anniversary with her, you send baby goats in pajamas. Happy Snackiversary, Madison!

08/28/2020

How do you give away an epic number of sandwiches in only one hour? Read our latest case study to find out.
http://www.snackbox.us/case-studies/ebb-all-nighter/

08/13/2020

Snackfriends, we are so happy to tell you that our very own Sarah Atterbury has been promoted to Assistant Account Executive! Sarah spent three college semesters with us as an apprentice during her college years, was promoted to PR Assistant and now wears her AAE badge proudly. Congratulations, Sarah! Your team is so very proud of you!

19 Best Austin PR Firms | Expertise 08/04/2020

19 Best Austin PR Firms | Expertise

Congratulations to us! We're a top 19 PR firm! Read all about it here: https://www.expertise.com/tx/austin/public-relations-firms

19 Best Austin PR Firms | Expertise Find and connect with Austin's best PR Firms. Hand picked by an independent editorial team and updated for 2020.

Entrepreneurs: Maintain Your Mental Health - Snackbox 07/29/2020

Entrepreneurs: Maintain Your Mental Health - Snackbox

Entrepreneurs: Maintain Your Mental Health. Check out the latest piece on the Snackbox blog.

Entrepreneurs: Maintain Your Mental Health - Snackbox It can be scary to navigate the newness of entrepreneurship. Beyond the challenges of where or when you’re going to find your next client, it can also be taxing on your mental health. Many feel isolated when working remotely from others - it’s tough to go from being surrounded by people to bounc...

07/28/2020

🚨Calling college seniors!!!🚨Apply for our public relations fall apprenticeship by sending your cover letter and resume to: [email protected]

Interview Tips During a Pandemic (and Beyond) - Snackbox 07/20/2020

Interview Tips During a Pandemic (and Beyond) - Snackbox

College grads, listen up! While the job market is challenging (especially this year, given COVID-19), don’t be discouraged. Use that expensive piece of paper you just earned alongside some extra strategy to land the best job for you. Check out our latest post on interview do's and don'ts.

Interview Tips During a Pandemic (and Beyond) - Snackbox College grads, listen up! While the job market is challenging (especially this year, given COVID-19), don’t be discouraged. Use that expensive piece of paper you just earned alongside some extra strategy to land the best job for you.

Restaurant Week: Top tips to take your restaurant’s social efforts to the next level - Snackbox 07/07/2020

Restaurant Week: Top tips to take your restaurant’s social efforts to the next level - Snackbox

We have more to share for ! Go to our blog for a full list of tips and then some. https://bit.ly/2VU8OLP

Restaurant Week: Top tips to take your restaurant’s social efforts to the next level - Snackbox Learn how to grow your restaurant or business by following these helpful marketing tips.

07/03/2020

Just like pitching reporters, you should only pitch your campaign to influencers who will be a right fit for your brand.

07/02/2020

When doing a social giveaway, it’s important to target the right audience with what you’re giving away. You can use hashtags or partner with other relevant brands who are a perfect fit. For example, if you want to do a free taco giveaway, partnering with a tequila brand would be fitting!

07/01/2020

Limited Time Offers are a great way to not only keep your menu fresh, but are the perfect excuse to spice up your social media. Host a photoshoot with new menu items and use them to freshen up your feed and albums.

06/30/2020

National Ice Cream Day is July 16th ...Did you know you can leverage national food holidays on your social channels?

06/29/2020

It’s day one of and Snackbox is cookin’ up some Facebook growth strategies! Here is what you need to know:

- Don’t sound too salesy, work to hone in on your brand voice.

- Posts with video and photos typically perform better than just a post with a link, so snap some product photos!

- Post blog posts here. When you are searched, this can motivate people to go to your website.

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Austin, TX

Opening Hours

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 2pm

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