Snackbox

Why blue? For generations, green has been the go-to color for olive oil bottles. Our client Deoleo decided to rethink that.

Packaging World sat down with Deoleo’s Daniele Pucci and Jose Bonache Aparisi to talk about the move to blue bottles, plus the strategy behind packaging innovation, sustainability and protecting what’s inside.

We love seeing our clients lead smart industry conversations like this.

Another great placement for Deoleo and the Snackbox team. More at our 🔗 in bio.

A smarter data strategy starts with knowing what actually moves the needle. Snackbox client Kirill Kniazev of ToolBeltData shares five ways brands can make data work harder for their business in Authority Magazine.

Read the interview at our 🔗 in bio.

We love sharing big news for our clients. TXB (Texas Born) has named c-store industry veteran Nate Brazier as president, marking an exciting next step in the company’s growth. Proud to help tell TXB’s story as they continue to grow across Texas and Oklahoma. Read more from C-Store Dive at our 🔗 in bio.

How do you make an already-launched product feel new again? You get creative. 🥞🎨

As we prepare to celebrate our 20th anniversary, one of our favorite case studies was turning pancake batter into celebrity portraits that earned coverage from thetodayshow, Us Magazine and Forbes. The result: fresh attention from consumers, retailers and investors.

Sometimes the product doesn’t need to change. The storytelling does.

More room to stretch out, more reasons to talk about it. We helped LivAway Suites land a spot on the No Vacancy Podcast to share why they’re giving extended-stay guests 20% more room and shaking up the category.

Founder and CEO of LivAway Suites, Mike Nielson, recently joined McGuireWoods partner Phil Coover to talk about the strategy behind the brand’s growth, from lean staffing and data-driven site selection to in-house construction and long-term ownership.

We were proud to help secure this opportunity for Mike to share how LivAway Suites is building a smarter, more efficient model for extended stay. Another great conversation putting our client’s expertise in front of the right audience.

PR is more than press releases and media coverage. Swipe through for five things people often get wrong about public relations and what the work really looks like.

(Photos from Jenna Gruhala-Oltersdorf’ backyard)

We’re excited to celebrate our client, Learning Undefeated (MdBio) Undefeated, for earning a Ryan McCarty Community Impact Award.

This recognition honors organizations that go beyond business as usual to create lasting positive change in their communities. Congratulations to the entire Learning Undefeated team on this well-deserved honor.

Read our link in bio to see the winners.

Our client, Deoleo, is making major strides in sustainability, reaching 79% recyclable plastic bottles five years ahead of schedule and operating with 98% renewable energy. We love seeing innovation and responsibility go hand in hand.