Garrett Digital

New research: We analyzed 379 product keywords to see what content types Google ranks in the top 5 across six e-commerce industries.

The content type that ranks changes dramatically depending on what you sell.

- Category pages dominate outdoor gear.
- Blog content dominates home fitness.
- Beauty and skincare need both.

The same framework applies to any business: look at what Google actually ranks for your most important keywords before deciding where to invest your content budget.

Full study: https://www.garrettdigital.com/blog/ecommerce-content-strategy/

Before writing a new blog post, review your existing posts. Google Search Console can show you posts that are getting impressions but no clicks. Those are your best opportunities.

A therapy practice had a post stuck on page 3. We spent 15-20 minutes a week improving it. Studied what ranked on page 1, used AI to spot gaps, embedded a journaling template, and added guides readers could use without leaving the page. Eight weeks later, it moved to the top 3, about an hour of total work.

If your goal is to blog weekly, consider this instead. Write one new post per month, and spend the other three weeks improving existing posts. That’s where the most significant ranking gains can happen. Search and AI love fresh and helpful content.

Shoutout to Noah Learner of The SEO Community! Last week, he walked a few of us through using Claude in Visual Studio Code. That call broke through some mental blocks I had, and this weekend I used it to build a test version of our agency site in Astro. Preview: https://astro.garrettdigital.com