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Try these top 6 ad formats to freshen up your business's advertising in 2023 and explore new ways to get your brand in front of customers!

https://bit.ly/3H9teao

6 Ad Formats to Try in 2023 Try these top 6 ad formats to freshen up your business's advertising in 2023 and explore new ways to get your brand in front of customers!

The Shopify Commerce Trends Report for 2023 has been released and in this article, we break down the key points that your business needs!

https://bit.ly/3vUXGzX

Shopify Commerce Trends 2023: An Overview The Shopify Commerce Trends Report for 2023 has been released and in this article, we break down the key points that your business needs!

Do you have the apps you need for success on Shopify in 2023? Take a look at our recommendations and let us know any others you would suggest to merchants.

https://bit.ly/3hPD1JQ

Top 3 Shopify Marketing Apps for 2023 - Optily As we get close to ringing in the New Year, we're covering 3 Shopify marketing apps that would be helpful to have in your toolkit for 2023.

Shopify Audiences lets you connect your Google Ads account to the Shopify ecosystem expanding your eCommerce business cross-platform strategy.

https://bit.ly/3uQO2xy

Shopify Audiences and Google Ads Shopify Audiences lets you connect your Google Ads account to the Shopify ecosystem expanding your eCommerce business cross-platform strategy.

We're thrilled to announce that our new Shopify app is live in the app store! A huge thank you to the team that made this possible.

We look forward to getting feedback from the community in the coming months in order to keep improving on what we have. Try Optily free for 14 days and let us know what you think.

https://bit.ly/3UQROlb

The New Optily Shopify App is Live - Optily Check out the Optily Shopify app, updated and synced with your store's dashboard. Optimize your ads without ever leaving the Shopify environment.

Discover what a Marketing Efficiency Ratio is and why it's important for Shopify store owners looking to scale from Optily CEO, Brendan Hughes.

https://bit.ly/3BgM7WH

Marketing Efficiency Ratio: Why It's So Important on Shopify - Optily Discover what a Marketing Efficiency Ratio is and why it's important for Shopify store owners looking to scale.

In May 2023, Google will no longer generate Similar Audiences. Find out what this means for your business marketing strategy today!

https://bit.ly/3XHLZsN

Google Ending Similar Audiences: Will your marketing be affected? In May 2023, Google will no longer generate Similar Audiences. Find out what this means for your business marketing strategy today!

As ad prices increase, so does the cost of new customers. Are you doing all you can to reengage your existing customers to purchase again?

https://bit.ly/3VcPDsC

Reengaging Your Existing Shopify Customers - Optily As ad prices increase, so does the cost of new customers. Are you doing all you can to reengage your existing customers to purchase again?

Facebook Advantage+ can be a useful marketing tool for all businesses looking to grow their Shopify store in 2022.

https://bit.ly/3Aje5Ay

Do you have your Black Friday email flows and campaigns prepared for the next few weeks? If not, check out this Klaviyo guide on the proven tactics for success in Black Friday email marketing.

https://bit.ly/3G4RKdC

Klaviyo Black Friday Email Strategy for Shopify - Optily With Black Friday approaching fast, do you have your Klaviyo email strategy optimized to maximize sales on your Shopify store?

Missed last week's Optily Radio episode on zero-party data and eCommerce quizzes? We've got the recap of the main point we discussed with Prehook's Gen Furukawa and Optily's Kevin Stagg.

The main bits we covered off include:
-Brand reputation and quizzes
-What a good quiz looks like
-Enriching your email lists with zero-party data

https://bit.ly/3NQdZWH

Gen Furukawa: Quizzes and Zero-Party Data in eCommerce - Optily Just having a contact email is not very much information. Gen Furukawa explores how businesses can scale with zero-party data and quizzes.