Upland Clickability

Happy 4th of July from your Upland Clickability Team!

Gartner survey reveals marketing budgets are increasing.

Gartner for Marketing Leaders: Gartner's 2015-2016 CMO Spend Survey The "digital" in marketing is now a given, and CMO budgets are on the rise. Discover how 330 marketing organizations are budgeting today and what...

Content that answers questions is a highly-effective way of engaging visitors from both B2B and B2C backgrounds. Beyond that, the subject matter of your content should generally fall into one of two distinct groups: B2B content should inform and educate; B2C content should inspire.

The Difference Between B2C and B2B Content Marketing | Marketing Insider... A huge chunk of what I talk about relates to content marketing. I talk about how to create it, how to optimize it, and how to help it go viral....

One way to repurpose content: Make an eBook out of the best tips published on your blog.

One and Done? Not with Content Marketing! |Clickability Blog In this digital world, it's no secret that good content is marketing gold. And with the increasing ability to measure the ROI on content,...

No surprise here: 70% of consumers would rather learn through content than paid advertising

INFOGRAPHIC: Content Matters. Do more with less. |Clickability Blog Content matters. But marketers are busy. The answer? Do more with less.

“If you don’t have room to fail, you don’t have room to grow." – Jonathan Mildenhall

75 Quotes to Inspire Marketing Greatness As marketers, we pride ourselves on coming up with fresh ideas. It’s how we stay relevant, and it’s how we grow in our careers. So, where do some...

Test. Test. And test again. Then use that data to drive better content and engagement.

INFOGRAPHIC: Effective Web Content Management Here's a step-by-step guide for finding the best web content management platform.

Clarity is “the quality of coherence and intelligibility” and it’s the key to quality content. It’s a holistic approach to content that leaves you clear and confident – with the added benefit of bringing in more business.

How To Create Content With Clarity Clarity is “the quality of coherence and intelligibility” and it’s the key to quality content. It’s a holistic approach to content that leaves you...

The most popular and effective digital marketing strategies are: corporate website, email marketing, SEO/SEM, landing pages, social media management, social media marketing and banner/display ads.

2015 Predictions: 10 Things B2B Marketers Said That Ring True Today In 2015, Salesforce released its State of B2B Marketing. These are 10 predictions we believe ring true today.

Whether it's improving on marketing strategies that work or taking an entirely new approach, marketers must shake up their practices in 2016.

What Should Marketers Do Differently in 2016 Its time for marketing professionals to resolve to rethink and reinvent their approach to driving customer actions.

“A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is.” – Scott Cook

"Either write something word reading or do something worth writing about." Benjamin Franklin