Chris Morgan

Be honest, what’s the lowest launch income you’ve ever made?
↳ Mine was $29.

One refund and a bruised ego included.

But I’ll tell you this:
That $29 taught me more than any win ever could.

What did your lowest point teach you?

👇 Drop it below. Let’s normalize the messy middle.

I wasted $300 on ads before I figured this out.
↳ And I don’t want you making the same mistake.
My first funnel was solid:
📌 Clean design
📌 Clear offer
📌 Nice copy

But the ads?
Total trash.

Here’s what I learned the hard way:

1. Curiosity hooks > clickbait
"Boosting posts is killing your sales..."
That line crushed it.

2. 2-second videos > 2-minute intros
Short, punchy hooks won.
Every. Single. Time.

3. Retargeting video views = goldmine
Your warm audience is your best audience.
Stop letting them slip away.

Don’t let your ad budget bleed out like mine did.

Fix your entry point.
Your funnel will thank you later.

Your Product Isn’t Broken
↳ But your funnel probably is.

You can have:
✅ A world-class course
✅ Rave reviews
✅ Beautiful branding

…but if your funnel’s off, sales don’t flow.

Here's what I see often:
— Traffic, but no opt-ins
— Opt-ins, but no conversions
— Conversions, but no consistency

A few common funnel flaws:

Weak hook in your ad

Confusing offer messaging

No urgency or scarcity

Too many steps in the user journey

👉 Fixing just one of these can double your conversions.
The product isn’t the problem. The path to the product is.