The Mach 1 Group

Separate efforts can create activity, but unified efforts create impact. When a coalition submits testimony, registers support or engages legislators as one, it stands out. It simplifies the narrative for decision-makers and amplifies the weight of your position.

Texas Needs a New Data Center Engagement Strategy. Read more in our new blog post:
https://ow.ly/J73O50ZbbCy

Congratulations to our Founder and CEO, Katherine McLane, on being named a finalist for the Public Relations Society of America's (PRSA) Women of Impact Award.

This recognition honors women who are shaping the future of the communications industry through leadership, innovation and a commitment to excellence. Katherine's influence at the intersection of public affairs, strategic communications and policy has helped organizations navigate complex challenges, build trust and create meaningful change. Her influence continues to be felt across the industry and among the next generation of communications leaders.

We are proud to see her recognized on a national stage.

Join us in welcoming our summer 2026 interns!

We are thrilled to introduce three new members – Meadow Petusky, Oliver Barnfield and Avery Mills. Our interns are an integral part of our team, bringing fresh insights, creativity and enthusiasm to our work every day. We can’t wait to see all that these talented individuals will bring to Mach 1 this summer.

We’re excited to introduce Griffin Tyler, our new Account Executive.

Griffin brings experience from the Governor's Office and the campaign trail. He spent three years serving as a Program Specialist and Advance Representative for Governor Greg Abbott before managing a competitive Texas House campaign. Outside of politics, he is a composer and audio producer with more than 50,000 monthly listeners on Spotify.

How is AI changing the spread of information online? Learn about it in our new blog post: https://themach1group.com/news-opinions/

As AI evolves and platforms continue to reward speed over substance, media literacy becomes less of an abstract concept and more of a survival skill. In a world built for two-second reactions, the organizations that earn trust will be the ones that meet their audiences where they are, while still delivering information that is credible and clear.

Our own Alice Claiborne was featured on CBS News Texas, sharing how she accidentally dismissed a life-threatening flash flood warning after mistaking it for another late-night Amber Alert. Her story highlights a growing issue: “notification fatigue.” With so many alerts, critical warnings can get lost in the noise. Alice is advocating for distinct emergency alert sounds so people know instantly when action is needed — because seconds matter.
Watch the full interview here:

Too many Amber Alerts may be causing "notification fatigue". CBS News Texas looks at efforts to fix that. Family ignored a nighttime alert during deadly flooding. Now, questions are growing about notification fatigue and whether the system needs changes.

Last week, Mach 1 was honored to attend Pink Granite’s Party with a Purpose in recognition of National World Ovarian Cancer Day.

It was a meaningful evening filled with connection, compassion and a shared commitment to raising awareness for ovarian cancer – the 5th leading cause of cancer-related deaths among women in Texas. We’re grateful to have been part of such an important cause and inspiring community.

When it comes to earned media, impact beats impressions every time.

Quantity does not equal effectiveness, and our results aren’t measured by how many headlines we generate, but by how well we reach the right audience. Broad visibility might build awareness, but if it misses your audience, it’s wasted effort. Strategic communications means pairing thoughtful strategy with precise messaging, ensuring every placement counts.