Always Be Flexing.

Bonnie won 1st place over all!

From novice to pro, all in one day! When you want to win, remember to Always Be Flexing.

Please join us in welcoming our newest addition to the team, Bonnie Thomas!

Bonnie is currently flexing today in her first figure competition. Leave her some support and love in the comments below!

The Cedar Park Texas Punishers know what's up!

The secret's out of the bag, new SAF tees & tanks are here!

Not yet available on the website, so send us a Facebook message if you want yours... we know some guys who can hook you up ;)

Congrats to this true POWER couple, Kim & Gary, who competed in OKCStrongest in Oklahoma City yesterday!

Kim won 2nd place at the event! Gary got injured on the first event with a massive 755 deadlift, and then - in true ABF Champion form - still finished the competition.

Join us in supporting this dynamic duo, looking great in their Always Be Flexing gear!

Get strong first, then everything else is easier!

Why Massing is Beneficial to Females – Renaissance Periodization Why Massing is Beneficial to Females February 14, 2016Nick Shaw Leave a CommentLadies: MASS is not really a 4-letter word! Dr. Jennifer Case, Dr. Melissa Davis and Dr. Mike Israetel, the authors of Renaissance Woman, Fat Loss, Muscle Growth & Performance Through Scientific Eating, devoted an entire…

AHHHHH!!! You've been asking for them, and here they are!

New hoodies for men and women are up on the site now in sizes XS - XXL. Go get em now, before they're gone again!

Always Be Flexing This cozy hooded sweatshirt is perfect for slinging weights around, sprinting, jumping, or however you TRAIN. Comprised of 60% Cotton, 40% Polyester = 100% Badass

We will NOT accept mediocrity!

My Letter To Every Girl Who Plays Sports—and her Parents I see you running your heart out on the field and court, your braids bobbing, your face all kinds of determined to win. You love to play and win, and each time gives you a reason to stick with your

What's in your gym bag? Reply with a pic of your gym bag in the comments below for a chance to win a bag or a t-shirt.

Have y'all checked out the store recently? We are selling out of almost everything fast!

Get your hands on this super-soft baseball tee before they're gone, only a handful of them left! Available for both women and men. Click below to get yours...

Always Be Flexing Ok, , this is probably one of the best shirts you will own. Super versatile, super comfortable, and makes you look like a super human.

We are thrilled to announce two of our new Brand Champions for 2016: Gary Gibbs and Kim O'Laughlin!

Kim, an accomplished powerlifter, strongwoman, and True Athlete Games champ, has goals to be the best all-around athlete, parent, and partner she can be, and inspire others to be their individual best in life and athletics.

Gary, an champion strongman, said this about his sport:

"Strongman is a sport that, to me, is more that just a sport...it's a way of life...a mindest. It's a living, breathing thing, and it constantly evolves as the years progress. One must be willing and able to adapt to the constant changes that life throws at you, and this sport exemplifies that. Every show is the same, but every show is different. When it's my time to leave this life, it will be on the field. I will compete in this until I am no longer able to do so physically. I love to see and encourage others to participate in this great sport. It's very empowering, and can lift one's self esteem and confidence levels to a state one never thought they could achieve. Even if we lose, we still cheer on and encourage our fellow competitors."

Kim & Gary clearly exhibit the champion mindset of Always Be Flexing. We love this strong couple, and from this picture, we can tell they share the love as well!