PRSA Austin Chapter

Thank you to Elizabeth Birdsong and Olivia Tompkins from the Edelman Gen Z Lab for an incredible Lunch & Learn Live yesterday.

Gen Z isn't one audience, and understanding the divide between Gen Z 1.0 and Gen Z 2.0 is one of the most useful frameworks a communicator can have right now. Yesterday's conversation made that concrete.

Thank you to Edelman for partnering with us on this one. More events like this are coming throughout the year.

One day out. Free for members. One hour that could genuinely change how you approach Gen Z audiences.

March 25 | 12–1 p.m. CT | Register at the link in bio

What do Austin PR and communications professionals actually need right now?

We're building our 2026 event lineup, and we want your input before we finalize anything.

Whether you're a longtime member or just curious about what PRSA Austin has to offer, your perspective matters.

It takes about two minutes. Link in bio.

There isn’t one Gen Z. There are two. And they think very differently about brands.

Gen Z 1.0 (ages 23–29): trusting until proven wrong. Still believes brands and systems can be influenced. Gen Z 2.0 (ages 13–22): skeptical until proven credible. Expects brands to fall short before they’ve even tried.

Same generation. Completely different starting assumptions. On March 25, Edelman’s Gen Z Lab breaks down what that means for communicators.

Free for PRSA Austin members. Link in bio.

74% of Gen Z experienced financial hardship last year. Yet they're also splurging on experiences and luxury items via buy-now-pay-later.

Understanding that contradiction is the key to reaching them, and it's exactly the kind of insight we'll unpack on March 25 with the Edelman Gen Z Lab.

Free for PRSA Austin members.

Register for Lunch and Learn Live at the link in bio

You're putting real thought into your messaging. So why isn't it landing with Gen Z?

Turns out, "Gen Z" isn't one audience anymore - and the gap between older and younger Gen Zers is growing fast. Join us March 25 for a free virtual Lunch & Learn with researchers from the Edelman Gen Z Lab, who'll break down what the divide actually means for communicators.

📅 Wednesday, March 25 | 12–1 p.m. CT

💻 Virtual

🎟️ Free for members and students | $20 non-members

Register: https://prsaaustin.org/event-6607022

PRSA Austin Chapter - PRSA Austin Lunch & Learn Live

🚨 FINAL CALL 🚨

Tomorrow is the last day to join PRSA at the Professional Member level with code NETWORK26 and get your Austin Chapter membership FREE.

$60 in savings.

Access to Austin’s premier PR community.

Professional development that moves your career forward.

Don’t wait - join today! (Link in bio)

Limited to first 100 members.

PRSA with Heart was sold out — and worth it.

Strong energy.
Meaningful conversations.
Real connections.

Austin PR professionals gathered at Love, Tito’s for an evening of guided networking and mentoring activities designed to make connection easier.

Thank you to everyone who showed up.
And thank you to Love, Tito’s for hosting us.

More opportunities to connect are ahead.

PRSA with Heart is now at capacity. 🎉

We’re thrilled by the response — see you tomorrow (Tuesday, Feb. 24) at Love, Tito’s.

Not registered yet? Follow us for updates on future events.

Only 5 days left until PRSA with Heart.
Tuesday, Feb. 24. Love, Tito’s. 6 to 8 PM.
This is your chance to meet Austin PR professionals, share experiences, and build relationships that matter. Mentoring activities included.
Free for members and prospective members. Space is limited.
Secure your spot: (link in bio)

February is flying by! ⏰ Have you taken advantage of this month’s special offer yet?
New PRSA Professional Members save $60 when they use code NETWORK26 for a free Austin Chapter membership.
This opportunity won’t last forever - limited to the first 100 members.
Join the Austin PR professionals investing in their futures (link in bio)

💝 Love your career? Show it!

Join PRSA Austin on Feb. 24 for an evening designed for connection.

PRSA with Heart pairs networking with mentoring activities. Whether you’re new to PR or a veteran professional, you’ll find people worth knowing.

Free admission. Light bites and cocktails from Love, Tito’s.

RSVP today (Link in bio)

Tuesday, Feb. 24 | 6-8 PM | 215 Lavaca St.