PRSA Austin Chapter

A pitch used to have one reader. Now it has two: the journalist and whatever AI system summarizes the coverage afterward.

One week from today, Natan Edelsburg of Muck Rack brings the company’s research on what those systems actually read to Austin. What gets picked up, which journalists carry high AI visibility, and where to start on generative engine optimization without trying to fix everything at once.

Sept. 23 · Free for members and students, $15 for non-members

Register at the link in bio

Hiring alert 📣

Directive is looking for a PR & Communications Manager—remote, B2B agency, 4–7 years of experience.

You'd be running earned media and executive thought leadership across a portfolio of client accounts on a comms team that's growing.

Remote-first · Competitive base · Unlimited PTO (2-week min) · 401(k) match

Full listing on the PRSA Austin job board — prsaaustin.org/jobs

🤖 AI IS READING. Is your PR strategy?

AI is becoming one of the biggest ways people discover brands, experts, and information. So… what is AI actually reading about YOU? 👀

Join us for PRSA Austin Live: What is AI Reading? and learn how PR pros can take the lead on GEO (Generative Engine Optimization).

🎤 Natan Edelsburg
Chief Partnerships Officer, Muck Rack

📅 Sept. 23 | 6–7:30 PM
📍 Edelman | 415 Colorado St., Ste. 1300

🎟️ Members and Students: FREE | Non-members: $15

Come learn how to get your organization—and your clients—seen by AI. 🚀

Register here: https://prsaaustin.org/event-6828426

The most common reason people don't nominate themselves for a board seat is that they assume someone more senior should do it.

Self-nominations are welcome and encouraged. That's how most of our board got here.

Nominations close Monday, Sept. 7 (link in bio)

Nominations for the 2027 PRSA Austin Board of Directors are open through Sept. 7.

If you've been looking for a way to build leadership experience, expand your network beyond your own office, and shape what this chapter does next, this is the opening. Board seats and committee roles are both available, so there's a version of this that fits whatever bandwidth you've got.

You don't need to wait to be asked. Self-nominations are welcome and encouraged — that's how most of our board got here.

Nominate yourself or someone you'd like to see step up (link in bio)

"There are no strangers here, only friends you have yet to meet." 🌿

A sign on the fence at Casa de Luz, and a fair summary of Tuesday night.

PRSA Austin Unwind brought about a dozen of us together for iced cacao and organic juices in the courtyard, then an hour of restorative yoga and a sound bath at Third Eye with Lizbeth. Lush, green, and somehow hidden in the middle of the city — exactly the reset August calls for.

Thanks Casa de Luz Village for hosting. We'll be back.

✨ Tomorrow: PRSA Austin Unwind — and the happy hour is free to attend.

5:30 p.m. → Casa de Luz. No cover. Grab a juice, smoothie, elixir or cacao from Third Eye Lounge or Alchemy Organics.

6:30 p.m. → restorative yoga + sound bath at Third Eye. $20.

1701 Toomey Rd. Come for one hour or both. RSVP at the link in bio.

🧘 Tuesday: juice, cacao, and an hour of restorative yoga with your comms people. $20.

PRSA Austin Unwind — 8/25, 5:30–7:30 p.m., 1701 Toomey Rd.

No experience needed. Small group — link in bio.

Close out summer and hit the reset button with PRSA Austin! Join us for a relaxed evening to unwind, recharge, and connect.

We’ll kick things off with a wellness happy hour at Casa de Luz, where you can grab your own fresh juice, smoothie, elixir, or cacao drink. Then we’ll head to Third Eye for a relaxing restorative yoga session.

No yoga experience required. Come as you are, wear what makes you comfortable, and take the evening at your own pace. No need to bring yoga props.

Whether you want to socialize, stretch, relax, or just take a break, this evening is for you.

Come unwind with PRSA Austin and leave feeling refreshed!

PRSA Austin Unwind: Wellness Happy Hour + Restorative Yoga

August 25 | 5:30–7:30 p.m.

Third Eye + Casa de Luz

1701 Toomey Road

Austin, TX 78704

Wellness Happy Hour | 5:30–6:30 p.m. | Free

Happy Hour + Restorative Yoga | 5:30–7:30 p.m. | $20

Register at link in bio

August in Austin has a way of grinding you down. 🧘

PRSA Austin Unwind — Tue. 8/25, 5:30–7:30 p.m., Wellness happy hour at Casa de Luz, then restorative yoga at Third Eye.

Take your pick:
Wellness Happy Hour | 5:30–6:30 p.m. | Free
Happy Hour + Restorative Yoga | 5:30–7:30 p.m. | $20

Stretch, socialize, or just sit still for two hours.

No yoga experience needed. Link in bio.