Modern Fanatic

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Our out of office replies will not be blaming anyone. We are excited for what all of our clients have going on this week and will be running all over, but please feel free to reach out if you want to meet up.

Great panel today discussing crowdfunding and fandom

Come by and hear some great advice and insights on how to run a successful crowdfunding campaign.

Modern Fanatic is thrilled to share that we’ve won a Gold Advertising Award for our marketing and social media efforts for the 2024 Gundam Base Mobile Tour!

Partnering with our incredible client the tour experts at we helped turn parking lots into pilgrimage sites for fans across the country crafting a fandom-first campaign that blended location-based media, creator collabs, and community buzz to deliver lines around the block.

From geo-targeted hype to Instagram-worthy model builds, we’re proud of how this tour connected with fans in a way only Gundam can: boldly, creatively, and with a deep love for the mobile suit legacy.

Big thanks to Bandai Namco Toys & Collectibles America Inc for the trust, Pro Motion Experiential Marketing for the flawless ex*****on, and the Gundam fan community for showing up loud. A special thank you to specific team members from Modern Fanatic for their tireless work during this project , , Bob Friedland, , , , and !

We are here at for a few days so if you are here and want to meet up let us know.

Next stop on the Modern Fanatic Tour . We are excited to talk Fandom Marketing

If you are at and want to talk fandom marketing and how it can increase your bottom line DM us and let’s meet up.

Jeremy Atkins is a lifelong fan of comic books, toys, and music. He first began his publicity career at the storied and stalwart Olympia, Washington independent record label K, where he promoted the early works of bands like Modest Mouse. His time there also landed him on the cover of the 2001 live album by indie darlings Built to Spill. From here, he found himself in the comics industry at Dark Horse.

In his decade long stint there, he oversaw publicity for two Hellboy films, the adaptation of Frank MIller’s Sin City, and the launch of Gerard Way and Gabriel Ba’s Umbrella Academy, and so many more. Since then, he has worked for almost every publisher and creator working today.

He brings this experience to Modern Fanatic, as one of the agency’s partners, where he has developed and led campaigns for our wide range of clients and partners already at the forefront of pop culture, or acts as the catalyst to carry them there alongside the efforts of an amazing team.

As a January birthday, instead of reflecting back on what was, today he looks forward to what is to come for the agency in 2025.

“A few years into our time as an agency, we already have so many success stories to celebrate and have worked on some of the most rewarding projects for brands both endemic and aspiring within the wide world of fandom. In 2025, we aim to not only trade on the reputation and track record of success, but to continue to bring authenticity to fans of anything everywhere, with my eye particularly on the exploding nonalcoholic craft beverage space. Meanwhile, I can’t wait to continue our work with the most successful toy and hobby company in the world, further expand the US footprint of international clients like and Rainbow Entertainment, and of course, continue to promote the works of the comic book industry’s top creators like , and growing publishers like and .”

Meet Collin Millington, one of the driving forces behind Modern Fanatic as its COO. Known for his visionary approach to marketing, Collin creates bold, cross-platform strategies that seamlessly blend media, original content, digital innovation, and unforgettable experiential campaigns. With a deep commitment to his clients’ success, Collin fosters meaningful connections that go beyond business.

By channeling his traditional advertising expertise into the vibrant world of pop culture and fandoms, Collin crafts targeted messaging and initiatives that resonate with fans and amplify their loyalty. Keep reading for Collin’s 2024 Modern Fanatic highlights.

“In 2024 our team poured everything into their work. They obsessively refreshed client’s Kickstarter funding pages as if it was their own, scoured social media for fan reactions like Marvel fans dissecting a post-credits scene, and found intense joy in every connection that was made Including parents naming their baby after a character from one of our clients. Watching them grow, watching them care so deeply, and seeing them dive in and work so hard for the clients gain reminded me why we do this.

Sure, there were deadlines and a fair share of stress, but seeing this team come together, thrive, and create something incredible was worth every moment. Here’s to another year of laughs, meltdowns, and hopefully fewer uses of the phrase, ‘Did we receive payment yet?’”

Meet Modern Fanatic’s CMO and co-founder - Michael Pratt! He boasts over 18 years at LEGO, driving substantial growth in Licensed Products, notably elevating LEGO Star Wars. Along with his achievements at LEGO, Pratt specializes in brand development, marketing strategy, and licensing and partnerships. He combines his professional experience with love for his personal fandoms (GUNPLA, comics, golf) to guide Modern Fanatic’s clients to brand success! Expand the caption to read Pratt’s retrospective of 2024.

“When I was asked what was my favorite program that Modern Fanatic worked on in 2024 it was an impossible task. All programs we worked on had their unique set of objectives, challenges, strategies and personalities. Some were great, some were challenging and a very few deemed insurmountable. However, we took on every challenge and our team performed exceptionally well.

SO! I would like to take a different approach and focus on the growth and expanse challenges a relatively new agency encounters. What inspired me in 2024 was how Modern Fanatic not only took on new clients but new categories with full passion and a can-do attitude.

From GAMA to PAX East and ComicCon NYC to SDCC and many more the Modern Fanatic team as always, was resilient and took on new chapters and categories every step of the way. I have always been one to break the rules and bend them to achieve an objective. I cannot wait for 2025 and all the new challenges and clients to join our never-ending battle in championing Fandom!

Have a great New Years everyone and see you in the new year!”

-Pr@