10K Humans

We figured nothing says Happy Holidays quite like a bulldog in elf ears. Thanks for being part of our world this year. We’re resting, recharging, and getting ready to build even better things with you in 2026.

From all of us at 10K Humans- see you on the other side. ✌🏼❤️

Research recruitment without good vetting is like Mario Kart without power-ups: 👉🏼 you’re betting on luck vs skill.🕹️

That’s not research, that’s roulette with your client’s trust!

Here’s a mid-week top 5 carousel with cheat codes for better insights. And yes, the ultimate cheat code is waiting for you at the end.👀

We’re kicking off September with the CRC conference in Chicago! Kerry will be boots on the ground so be sure to say hello 👋🏼

Check out our funky (and fun) website 👋🏼

It’s not the kind you skim in 3 seconds and forget- it’s got the vintage Hanna-Barbera vibes, a dash of nostalgia, and enough personality to make you say, “Wait, who are these people?” 👀

✅ Discover how we recruit the right humans for market research (no bots, no nonsense).

✅ Meet our leadership (we’re real, we care, and we know our stuff).

✅ Explore 10K Voices and how our community connects you with your target audience whenever, wherever and however you need them.

✅ See how we support positive change through research with charities and academia!

It’s fun. It’s different. And it might just change how you think about research.

www.10khumans.com

This post is the universe gently whispering “Go with 10k Humans.”

Less stress. More yes.

And better humans, always 🙋🏻‍♀️

Human-first. Research-obsessed. Always evolving.
(And still not afraid to admit we get way too excited about a beautifully written screener.)

We’ve refined our process, rethought our pricing, and stayed true to what matters most: doing great work with great people.

If you’re looking for a partner who leads with heart, thinks creatively, and doesn’t ghost you mid-project- this one’s for you. 👆🏼

These days, it’s not just about competing with other agencies, we’re also keeping pace with AI and tech that’s making research faster and cheaper than ever.

But we’re not fighting it; we’re embracing it. 🤝

At 10k Humans, we’ve evolved to move quicker, lower costs, and still deliver the high-quality, human-focused insights you need to make an impact.

Here’s a little nugget for you:

The first-ever focus group took place in the 1940s, and its main topic?

Why people didn’t like instant coffee. ☕️

That’s right, market researchers were brewing up insights long before we were all addicted to triple-shot almond milk lattes.

Turns out, people thought instant coffee was too easy to make- like, suspiciously easy.

They wanted a little more struggle in their morning routine (go figure). 😅

So, next time you’re sipping your effortless coffee while reading the latest insights report, just remember: Market research didn’t just happen- it percolated.

And have a great weekend! 🙌🏼

AI is everywhere! It’s crunching numbers, predicting trends, and maybe even brewing your coffee (okay, not that last part… yet).

But with all the noise around AI, are we losing sight of what really matters?

Here’s the thing: AI is great, but let’s not get shiny penny syndrome and forget the real MVPs of market research- HUMANS. 🙋🏽‍♀️

Yes, the ones who actually buy your product, love it (or hate it), and keep your business alive.💡

¡Estamos emocionados de anunciar que no solo asistiremos, sino que también haremos una presentación en el evento IIEX LATAM de Greenbook en Miami los días 25 y 26 de septiembre! 📣

Ellie y Reyna compartirán nuevas perspectivas sobre “El Futuro de la Investigación de Mercados: Voces de Jóvenes Investigadores Latinoamericanos”.

En su presentación, profundizarán en las perspectivas únicas de los jóvenes investigadores de mercado de LATAM, explorando las diferencias culturales y generacionales en sus opiniones sobre la tecnología y el futuro de MRX, así como las oportunidades y desafíos que ven para la industria en el futuro.