Jacoby Plunges

We just secured $500K to build Seoul Bathhouse

Here’s how it came together

$250K bank loan
$250K from friends and early believers
40 founding members already in

This started three years ago at Barton Springs

Watching hundreds of people show up looking for connection

Cold plunges at sunrise

Strangers becoming regulars

A community forming around something they couldn’t even name yet

That’s what Seoul is

Austin’s first Korean bathhouse

Hot pools, cold plunge, Korean body scrubs, treatment rooms

A place to belong

Opening 2026

60 founding member spots left

If you want to lock in before we break ground

Comment SEOUL

coldplunge startup austin

Can’t believe how far we’ve come 🥹

mindsetshift

We drove to Houston to visit Spa World

And the second we got in the clay pit

We turned into kids again

That’s the thing about Korean spas

It’s not just relaxation

It’s adventure

Running between hot rooms and ice baths

Burying yourself in clay

Trying every single pool

Your inner child just… comes out

We were there for hours and didn’t want to leave

This is what Seoul Bathhouse is really about

Not just wellness

Adventure

A place where you reconnect with that part of yourself

The part that just plays

Seoul Bathhouse. 2026.

Austin’s first Korean spa

60 founding member spots left

Comment SEOUL

austintx jimjilbang innerchild

Designing Seoul Bathhouse

Mapping out where everything goes

Seoul Bathhouse. 2026.

40 founding member spots left

Comment SEOUL
Link in vio

behindthescenes