Somnio

Excited to share that Matt Edde has stepped into the role of Head of Video Production at Somnio!

Matt has played a key role in shaping the creative vision and production quality behind our video work. As he steps into this role, he’ll continue leading and expanding our video capabilities across projects and clients.

We asked Matt how he feels about this next chapter and the work we’re building at Somnio. Here’s what he had to say:

“𝘐’𝘮 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘺 𝘦𝘹𝘤𝘪𝘵𝘦𝘥 𝘧𝘰𝘳 𝘵𝘩𝘪𝘴 𝘯𝘦𝘹𝘵 𝘤𝘩𝘢𝘱𝘵𝘦𝘳 𝘢𝘵 𝘚𝘰𝘮𝘯𝘪𝘰. 𝘝𝘪𝘥𝘦𝘰 𝘩𝘢𝘴 𝘣𝘦𝘤𝘰𝘮𝘦 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘱𝘰𝘸𝘦𝘳𝘧𝘶𝘭 𝘸𝘢𝘺𝘴 𝘣𝘳𝘢𝘯𝘥𝘴 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘸𝘪𝘵𝘩 𝘱𝘦𝘰𝘱𝘭𝘦, 𝘢𝘯𝘥 𝘸𝘦’𝘷𝘦 𝘣𝘶𝘪𝘭𝘵 𝘢𝘯 𝘢𝘮𝘢𝘻𝘪𝘯𝘨 𝘵𝘦𝘢𝘮 𝘵𝘩𝘢𝘵 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘴 𝘩𝘰𝘸 𝘵𝘰 𝘤𝘰𝘮𝘣𝘪𝘯𝘦 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺, 𝘴𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯 𝘤𝘳𝘢𝘧𝘵 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘳𝘦𝘢𝘭 𝘪𝘮𝘱𝘢𝘤𝘵 𝘧𝘰𝘳 𝘰𝘶𝘳 𝘤𝘭𝘪𝘦𝘯𝘵𝘴. 𝘐’𝘮 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘧𝘰𝘳𝘸𝘢𝘳𝘥 𝘵𝘰 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘪𝘯𝘨 𝘵𝘰 𝘨𝘳𝘰𝘸 𝘰𝘶𝘳 𝘷𝘪𝘥𝘦𝘰 𝘤𝘢𝘱𝘢𝘣𝘪𝘭𝘪𝘵𝘪𝘦𝘴 𝘢𝘯𝘥 𝘱𝘶𝘴𝘩𝘪𝘯𝘨 𝘵𝘩𝘦 𝘸𝘰𝘳𝘬 𝘦𝘷𝘦𝘯 𝘧𝘶𝘳𝘵𝘩𝘦𝘳.”

Excited for what’s ahead under Matt’s leadership.

Congratulations to Kevin Peters and the talented IBM Media Lab team (Teagan Clark, Celina M. Brumec, Jan de Graaf, Alan Haburchak and Jeannie Anderson) for delivering an excellent 2026 global Sales Kick-Off!

From New York to Valencia, Singapore to Tokyo, Somnio was privileged to help realize IBM’s 2026 global vision, uniting dynamic in-person experiences with thoughtfully curated virtual content for sellers worldwide.

Across venues worldwide, our producers, engineers and crews delivered a multi-geo production which included seamless livestreams and high impact pre-records that elevated leadership messages and energized the sales organization. The outcome was a cohesive global experience and outstanding NPS scores that underscore our commitment to strategic storytelling and operational excellence.

The Somnio team is deeply grateful for our collaborative partnership with IBM.

A great moment for our team. Harold, our CEO, spending time in person with Paola, our Creative Director.

So much of our work happens across time zones, but moments like this remind us how meaningful it is to come together face to face.

Even better when families get to be part of the journey.