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Research: Marketing Tech Is Broken. Here’s How to Fix It. Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, and almost half of martech systems go unused. Based on their conversations, the researchers offer 1...

The real life inspiration for Mad Men’s Peggy Olson, Mary Wells Lawrence, is an advertising industry legend. Lawrence revolutionized drug advertising, automobile advertising, airline advertising, and television advertising in general. In 1966, she started a business from the ground up and just 15 years later, became the first female CEO of a company listed on the New York Stock Exchange. Throughout her remarkable career, Lawrence played a pivotal role in steering notable campaigns such as “Trust the Midas touch,” “I ❤ NY,” and Alka-Seltzer’s “Plop, plop, fizz, fizz, oh what a relief it is.” Mary Wells Lawrence’s career shattered glass ceilings, redefined the possibilities for women in advertising and paved the way for future generations of ambitious visionaries. RSVP to join us in the #EqualityLounge at #CannesLions2023, the International Festival of Creativity, and see all the inspirational and impactful sessions we have planned for our community of conscious leaders: http://thefemalequotient.equalitylounge.com/equalityloungecanneslions2023/fqsm

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Top 10 Copywriting Trends to Watch Out For in 2022 And Beyond | Copy.ai Looking for a list of killer copywriting trends to follow in the upcoming years? Here is a quick look at what we think you should expect to see.

Very clever, Madeline Hester!!

Collegiate Punctuation Marks Trying to Be the Next Oxford Comma The Notre Dame semicolon, Sarah Lawrence quotation marks, the Iowa Writers’ Workshop em dash, and others.

This is a great read from the IBM Institute for Business Value. Really appreciate this one. Wish I knew who wrote it!

COVID-19 and the future of business New executive research reveals five epiphanies that will help business leaders increase competitiveness and navigate change in the aftermath of the pandemic.

I love this message from Sam Reese on purpose.

CEO insights: Purpose is your North Star - The Business Journals As CEOs have led their organizations through the unchartered waters of the pandemic, purpose has emerged as a true North Star.

Writing and connecting - that's what it's about right? Although clicks and likes are fun, we're in it to connect the right people to the right people with integrity. And, we like to write. A bunch.

Fascinating. Have you ever thought about shutting down your social media (or some of it)?

Lush quits social media in UK The cosmetics firm is closing several of its Facebook, Instagram and Twitter accounts.

An interesting read on the gig/freelance economy + something called a Multidimensional Perfectionism Scale 🧐

Opinion | Everything Is for Sale Now. Even Us. The constant pressure to sell ourselves on every possible platform has produced its own brand of modern anxiety.