Third Rail Creative

Creative Advertising & Media Power

3RC is an award-winning creative advertising and media agency with two goals: make our clients successful and create ads we'd want to hang on our walls.

04/26/2024

Third Rail Creative is honored to be named in the Longhorn 100 for two years running! Since its inception last year, this list of 100 UT Alumni businesses recognizes some of the fastest-growing Texas Exes success stories worldwide.

The mention on the Longhorn 100 is a nod to our team’s dedication and innovation in the fast-paced agency world. We’re grateful to work alongside a stellar group of clients who make our hard work worthwhile.

Here’s to more collaboration and growth in 2024!
Hook’em!

Photos from Third Rail Creative's post 03/28/2024

Women's History Month is not just a time to celebrate the well-known figures in history, but to shine a light on the personal heroes who make a difference in our day-to-day lives.

We caught up with several of our team members here at 3RC to hear more about the women who inspire them. 💚

03/01/2024

Our hearts continue to go out to those who are currently being affected by the dire wildfires in the Texas Panhandle–now the largest wildfire in Texas history.

As the fires continue to burn, communities are facing the threat of displacement and many are experiencing the catastrophic loss of their livestock and homes.

In times like these, the power of community is more important than ever. Please consider a donation to the Disaster Relief Fund, who is committed to supporting those impacted by widespread wildfires in Texas and Oklahoma. 💚

You can learn more here:

DISASTER RELIEF FUND: https://tscra.org/disaster-relief-fund/

Photos from Third Rail Creative's post 02/09/2024

🐉 With the Lunar New Year upon us, we welcome the Year of the Dragon, a symbol of strength, fortune, and optimism. Around the world, this means a calendar filled with unique events and experiences.

Here in Austin, we invite you to enjoy a new rice lager at Austin Beer Works, indulge in the incredible flavors of Old Thousand and Wu Chow, and explore the Lunar New Year & Vendor market at Springdale General and The Paper + Craft Pantry.

At 3RC, we're all about embracing these moments that bring us together, and reflecting on the vibrant diversity that fuels our creativity, passions, and purpose.

Here's to a year where our community thrives, united in tradition and celebration.🐉

Learn more about the details of these events here:

Springdale General Market
https://www.springdalegeneral.com/events/2024/2/18/lunar-new-year-festival

Austin Beer Works
https://austinbeerworks.com/calendar

Old Thousand
https://www.instagram.com/p/C23aC4bNIrx/

Wu Chow
https://www.eventbrite.com/e/year-of-the-dragon-lunar-new-year-at-wu-chow-downtown-tickets-794969564367?aff=erelexpmlt

Photos from Third Rail Creative's post 07/14/2023

When you can't avoid the hot Texas sun, you make Cyanotype artwork instead! Every month the 3RC team tries to get together for some team bonding, from virtual escape rooms, to bowling, and more.

Recently, our design team led an amazing Cyanotype workshop based on what they learned at .

Needless to say, our creative skills were put to the test.

Photos from Third Rail Creative's post 06/30/2023

We’re incredibly honored to be included on the inaugural Longhorn 100 list, which recognizes companies Austin born and bred for their business growth through 2022.

02/22/2023

We’re feeling the electricity today ⚡️⚡️⚡️ as we just added more power to our rails here at 3RC. Please welcome our new interns––Jode and Leah! We’re so grateful you’re with us!

Jode is joining us as an account intern while she finishes her degree in advertising at Texas State University. Raised in the seacoast of NH, one of her favorite activities is going to the beach, which she has now swapped for trips to Barton Springs. She also loves reading sci-fi novels, cooking, and hiking with her Australian Shepherd.

Leah is a second-year master’s student studying user experience design at the University of Texas. Before moving to Austin, she received her bachelor’s degrees in Electrical and Computer Engineering at UC Davis. Outside of designing, she likes experimenting with new recipes, wandering around museums & galleries, and hanging out with her cat Espresso.

Photos from Third Rail Creative's post 02/13/2023

With conditions worsening by the hour, we urgently encourage you to join us in donating to the Syrian American Medical Society- SAMS. SAMS is among several reputable organizations that ensure 100% of all funds go toward disaster relief. You can find other organizations like SAMS listed in our stories. 💚

08/17/2022

Passionate about combating climate change? Vote now to bring Conscious Crypto Creator to SXSW 2023.

CCC educates artists on how to use clean NFTs to monetize and protect their digital artworks—all while advocating for sustainable, scalable, and value-creating solutions.

Created by Arts Help, a non-profit we work with, CCC will use this panel to discuss how NFTs represent revolutionary potential for artists—if they’re built on sound environmental principles.

Vote by August 21 at the link in bio.

Photos from Third Rail Creative's post 06/17/2022

On January 1, 1863, President Abraham Lincoln signed the Emancipation Proclamation, but not all enslaved Americans were freed right away. June 19, 1865, recognizes the day that Maj. Gen. Gordon Granger traveled to Galveston, TX and announced that enslaved people were free in the southern states. While progress continues, it’s important to acknowledge the fight for equality is not over.

To learn more about getting involved in Texas, please visit the following for more information:

- https://organizetexas.org/
- https://aaul.org/donate-austin
- https://austin.kidsoutandabout.com/content/central-texas-juneteenth-celebration
- https://ascendnbs.com/texas-nonprofits-that-contribute-to-the-black-lives-matter-movement/

Photos from Third Rail Creative's post 06/08/2022

The Russian invasion in Ukraine, which began in February of this year, is not over. Our hearts break knowing Ukrainians are still being heavily affected by the war, including Alex Filipas, Head Designer for our client . If you’re able to donate, Alex and his fiancé (pictured above) have provided a charity that is a trusted source of aid for the many citizens who continue their fight for freedom. To quote our friend Alex, “This is an information war, and we are fighting back with truth.” We thank you for anything you can give. The link is in our bio.

Photos from Third Rail Creative's post 05/27/2022

At Third Rail, we prefer to recharge our creative batteries with regular social outings. We recently took the afternoon off to enjoy some us time! Our team let out their inner child and had a blast playing arcade games, eating pizza, and sipping bubbly beverages at Cidercade.

05/26/2022

Meet John, one of our recently promoted Account Executives. He joined our team about a year ago and currently manages various projects as a central liaison between clients and our internal creative team. He also handles 3RC’s social channels and is part of our Diversity, Equity & Inclusion committee.

We spoke to John about what Asian American and Pacific Islander Heritage Month means for him. “It’s about visibility and embracing who I am as a Korean American...”

What is your role at 3RC?
I recently have been promoted to an Account Executive after being an Account Coordinator for a year! I manage various projects and am the central liaison between our clients and our internal creative team. I also help manage 3RC’s social channels and am part of the DE&I committee.

You started at 3RC about a year ago and have returned to your alma mater to speak at an American Advertising Federation meeting, how does that make you feel?
I always make it a point to share knowledge whenever possible and give back to the community that helped me get to where I am today. No one gets to where they are alone, and I’ve had the best community supporting me along my journey. Advertising can be a notoriously difficult industry to break into, so it brings me joy that I’m able to be a resource to those who are interested.

You have a degree in marketing, multiple internships, and great experience in the agency world. What is your advice for people trying to take the next step in their careers? How did you get to where you are now?
Start as early as you can, network as much as you can and be open to experiences that you wouldn't normally go for. I started interning after my freshman year of college at the San Antonio Zoo, but didn’t start interning at agencies until my junior and senior year. I really took advantage of being a student and highly encourage people to do the same if they are students. Ultimately, be curious, have grit and don’t be afraid to make mistakes.

What does Asian Pacific American Heritage Month mean to you?
It’s about visibility and embracing who I am as a Korean-American. It’s about community and being vocal about the things we face everyday. It’s about being loud and proud of who I am and lifting each other up.

Who has influenced/motivated you the most?
My grandmother has been my greatest influence and motivator since I can remember. Much like many Korean-American households, she taught me that grit and hard work are the key factors to success. I attribute to where I am today to the lessons she taught me at the dinner table every night over a bowl of 김치찌개 (Kimchi Stew).

What’s your favorite book/podcast?
If I had to pick one, I would say Pachinko by Min Jin Lee or Giovanni’s Room by James Baldwin.

Are there any AAPI-owned businesses/brands you would like to highlight?

Photos from Third Rail Creative's post 04/22/2022

Happy Earth Day from the team at Third Rail Creative. This is your annual reminder to get outdoors, climb a mountain, hug a tree, or just walk the Lady Bird Lake Trail after work. While you’re out there, don’t forget to be kind to the places you visit, reduce waste, and volunteer for a local park if you can. And for those staying indoors, can you spot where our 3RC team has been?

03/31/2022

The ladies of 3RC closed out Women’s History Month by celebrating each other and the trailblazing women we admire most. Those that came before us impacted the culture and society we’re part of today-this one’s for the girls! 🥂

03/29/2022

We are so close to hitting our goal! Thanks to everyone who donated, we now have a combined total of $6,200 for . If you haven’t had a chance to donate to our Ukraine fund, there’s still time. Our donation window closes on Friday, April 1st. Please help us hit our goal of $10k!

You can donate directly through our fundraiser here or visit the link in our bio to learn more.

03/15/2022

Day 5 of 3RC at Interactive , another big lineup of NFTs, DAOs, BBQ, and FOOA (Fear of Overusing Acronyms).

Timeline photos 03/10/2022

We are standing with Ukraine and you can help us make a difference. That’s why we are matching up to $5,000 in donations made to the International Medical Corps .

Learn more at thirdrailcreative.com/ukraine and help us reach our combined goal of $10,000!

Photos from Third Rail Creative's post 03/09/2022

Our bowling team, Mine’s in the Gutter, had a blast rolling with the Better Off Bowling Social League the past six weeks! We didn’t place at the top, but we did:
- Win trivia one week
- Discover that our payoff is better than our form
- Love hanging out with each other outside of our offices and Zoom calls 🤝

02/22/2022

Meet Desiray, one of our many talented Account Executives. She first joined our team as an intern while completing her master's degree in advertising at the University of Texas. As an AE, she works directly with clients and our internal creative team to ensure the creative vision is in alignment with the clients’ goals. In addition, she's a leader of 3RC's Diversity, Equity, and Inclusion Committee.

This February, we spoke to Desiray about what Black History Month means for her. “To me, Black History Month serves as a reminder that Black History is American History [and] should be remembered and studied all year long.”

What is your role at Third Rail?
As an AE, I work directly with our clients and creative team on projects including strategy, research, timelines, and budgets. I also help internally with our Diversity, Equity, and Inclusion Committee.

You started at 3RC as an intern and have worked your way up to Account Executive. Any advice for those working their way up in the agency world?
Be proactive and lean into your passions when you can. As an intern or a full-time employee, you can open up doors that you didn’t even realize existed.

You have a master's degree in advertising. How has this helped you in your career?
Since my undergraduate degree was more marketing-focused, my master's degree courses at UT helped enhance the key fundamentals of advertising that I needed to understand more. It also informed me on what a career in an agency could be like by taking me through real-world work experiences.

Do you have any passion projects you’re working on outside of work?
I love crafting! Recently I bought a Cricut Explore Air 2. I’ve been able to create so many things with it more efficiently and with precision. So far, my favorite projects are tumblers.

Who is the most influential person in your life?
My mom and dad are definitely at the top of my list of influential people. They have always encouraged me to explore my passions because that is what leads to a happy life.

What does Black History Month mean to you?
To me, Black History Month serves as a reminder that Black History is American History. Because of the experiences, sacrifices, inventions, and contributions of those who came before me, I can have the opportunities they fought for. Growing up, my parents educated me on this throughout each year. February is a month-long celebration of Black History and Black Culture, but Black History should be remembered and studied all year long.

Are there any Black-owned businesses that you would like to highlight for Black History Month?
Mielle Organics: Mielle Organics
YGN (You Go Natural): YGN Wraps
JP’s Pancake Company: Jp's Pancake Company
Why Dream Basketball & Fitness: Why Dream Basketball

02/15/2022

Third Rail Creative is growing and now hiring a Senior UX Designer, Mid-level Front-End Developer, and Senior Copywriter to join our team. Visit the link for details on applying: https://thirdrailcreative.com/careers

Photos from Third Rail Creative's post 01/17/2022

Due to Covid, we have been through another year in Austin without an official mass march in honor of Dr. Martin Luther King, Jr. However, this does not change his legacy's significance. We encourage you to reflect on the impact of Dr. King and find ways to use your voice so the change he and others lost their lives for is not erased. Visit our Linktree for MLK Day resources: https://linktr.ee/thirdrailcreative

01/07/2022

Third Rail Creative is growing and now hiring an Account Executive, Account Coordinator, and Content Strategist to join our team. Follow this link to apply: https://thirdrailcreative.com/careers

Photos from Third Rail Creative's post 12/25/2021

It's the happiest of holidays at 3RC! Our team celebrated with DIY spirits over Zoom, and our Sr. Production Designer, Nguyen, illustrated these recipe cards for you to try at home. Tag us in your cocktail story. We'd love to see your creations.

12/23/2021

How it started vs. how it's going. A special appreciation goes out to all the employees, past and present. You make 3RC the welcoming and inclusive agency it is today. Because of you, our days are that much more enjoyable, from holiday parties to casual hangouts in and out of the office. That goes for our too!

12/21/2021

Thanks to dynamic relationships with our old and new clients, our agency has survived and even thrived through the 20-year roller coaster of industry windfalls, recessions, pandemic uncertainties, social progress, and shifting work modes.

We thank you, our network of trusted and committed clients, whose relationships have shaped us into the company we are today.

12/17/2021

What an inspiring team to work with and a fun crew to celebrate with! (We also learned Karaoke machines are personality truth serum.) Thank you to everyone who was able to make Third Rail’s 20th Year holiday shin-dig extra merry & bright! Love & peace to all this holiday season!

12/14/2021

We launched the first Third Rail site this month 20 years ago, and we've experienced tremendous growth, with rebrands and new technologies guiding the way. Today, our online presence is stronger than ever. Join us as we toast our website's 20th anniversary!🍾

12/09/2021

Being part of Austin means taking the time to support and collaborate with our neighbors. We've been fortunate to lend our creative services to many in our community. Here's to getting to know the people in your neighborhood!

12/08/2021

Over the years, we've had the pleasure of volunteering as a team for causes we are passionate about. Serving our community is one of our core values, and for us, that means volunteering together. Here's to rolling up our sleeves with our fellow Austinites!

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Videos (show all)

We’re feeling the electricity today ⚡️⚡️⚡️ as we just added more power to our rails here at 3RC. Please welcome our new ...
Meet Desiray, one of our many talented Account Executives. She first joined our team as an intern while completing her m...
Third Rail Creative is growing and now hiring a Senior UX Designer, Mid-level Front-End Developer, and Senior Copywriter...
Third Rail Creative is growing and now hiring an Account Executive, Account Coordinator, and Content Strategist to join ...
How it started vs. how it's going. A special appreciation goes out to all the employees, past and present. You make 3RC ...
We launched the first Third Rail site this month 20 years ago, and we've experienced tremendous growth, with rebrands an...
Way back at the turn of the century—when having a fax number made you an official business—some of you were already alon...
Meet our new Account Executive, Lauren Busche. She recently left Washington, DC, to reunite with her hometown of Austin....
Now Boarding: We are currently hiring for a Jr Designer, Production Designer, and multiple UX Designers. Our team is gro...
We are growing our team and glowing with excitement over our newest members. Meet our interns, Madison and Ashi.Madison,...
Now Hiring: Sr. Art Director

Telephone

Address


716 Congress Avenue, #200
Austin, TX
78701

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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