Zilker Media

Every stage you stand on, and every award you receive, is doing more than it might seem at the moment. It is creating a public record of your work that lives far beyond the event itself.

When someone asks an LLM who the leading voices in your industry are, it is pulling from what it can find and verify, including who has spoken where, who has been recognized, and who has been validated by credible third parties. Over time, those moments start to connect and form a clearer picture of authority.

A single speaking engagement can turn into an event listing, a recap, a video, and sometimes press coverage. An award can lead to announcements and citations across multiple sources. Individually they matter, but together they build something much more lasting that AI can actually reference.

These have always been meaningful milestones, but now they also shape how you show up in AI-driven conversations.

https://zilkermedia.com/how-your-awards-and-speaking-build-a-lasting-presence/

A lot of strong conversations are happening across our client roster right now. 🎙️

Alan Rozanski on The Live Long and Master Aging podcast, sharing why loneliness may be one of the most overlooked risks to long-term health

Stacy Johnson, Founder and CEO of Central Texas Table of Grace, was featured in KXAN, sharing how her story is driving a mission to create stability for children in the foster care system.

Dr. Mark Sullivan of Northern Virginia Family Practice was featured in Medical Economics, exploring the difference between burnout and moral injury and what that means for the future of patient care.

Les Csorba shared his perspective in Christian Daily International on staying self-aware and grounded in life outside of school.

Jason Wright shared insight on Legal Reader on how the way parents navigate divorce can have a lasting impact on their children’s well-being.

We’re proud to help amplify the voices of leaders driving meaningful conversations across industries. Explore the latest client features and media coverage here: https://zilkermedia.com/press/

When a sequel works, it is usually because the original created something that stayed with the audience and gave them a reason to come back. The audience already understands who they are rooting for and why it matters, so the story does not have to start from zero.

A well-built LinkedIn presence works the same way for your professional reputation. By the time someone looks you up, there is already a clear picture of who you are and what you do through your posts, articles, and overall body of work. Instead of making a first impression every time, the goal is to build something consistent enough that people understand your value before the conversation even begins.

https://zilkermedia.com/the-platform-you-dont-own-is-doing-more-than-you-think/

Zilker Media has been named an Inc. Best Workplace for 2026, and we are still smiling about it.💚

One of our core values is 'Good Vibes,' and we mean it. It is a daily commitment to the energy we bring to each other and to the work, and a belief that how a team feels matters just as much as what a team produces. This recognition is proof that good energy shapes culture and makes people want to show up and do their best.

To our team: Thank you for making this place what it is. This award is a reflection of all of you!

https://www.inc.com/victoria-salves/austin-best-workplaces-2026/91346006

For a long time, publishing on your own channels was enough to build visibility. You could create strong content, share it consistently, and trust that it would do the work.

That is starting to change.

AI is not just looking at what you publish about yourself; it is looking for signals of credibility across the broader internet. Where your ideas show up, who is publishing them, and how often they appear in trusted sources all play a role in whether you are surfaced or skipped.

What we are seeing is a clear shift from solely owned content to also include earned presence. The brands and leaders who show up most in AI results are placing it in the right environments where it can be cited, referenced, and reinforced.

There is still a gap between where most teams are focused and where AI is actually pulling from, and that gap is where real opportunity lives.

https://zilkermedia.com/the-real-weight-of-written-media-in-an-ai-first-world/

Congratulations to Beth Goff-McMillan and the whole team at SKG for the unveiling of their new showroom this past Tuesday!

Attendees had the opportunity to play bingo as they strolled through the showroom and left with SKG's signature scent bottled up. What a beautiful experience for all!

Why are the same people always getting cited by AI?

When AI pulls answers, it leans on sources it already recognizes. Names that show up in articles. Quotes tied to real expertise. Mentions that exist beyond a single website.
That’s where PR starts to matter in a different way.

It’s about being placed in the sources that get referenced, repeated, and surfaced. The more consistently your name appears in those places, the easier it becomes for both people and AI to recognize you.

Some would call PR the secret weapon.

Access the full file: https://zilkermedia.com/pr-the-secret-weapon-for-aeo-success/

Congratulations to Beth Goff-McMillan, CEO of SKG and Folio, on being featured in Forbes’ Mother’s Day piece exploring how mothers help shape the leadership skills workplaces need today.

Beth and her daughter, Annabelle, shared a thoughtful perspective on mentorship, emotional intelligence, adaptability, and the value of listening across generations. Their story is a reminder that leadership is shaped by experience and the people who challenge us to grow.

We’re honored to support Beth as she continues to elevate conversations around women, leadership, and the next generation of changemakers.

Read the full Forbes feature here: https://www.forbes.com/sites/cherylrobinson/2026/05/09/mothers-develop-the-leadership-skills-workplaces-now-need/

Last night, our team had the joy of celebrating the book launch of 'The Seasons of Little Tree' by Dr. Nahal Delpassand. 🌸

The Umlauf Sculpture Garden set the perfect backdrop for this milestone, with beautiful floral arrangements, delicious food and drinks, music, and the magic of touring the grounds as the sun went down. It was a celebration as warm and thoughtful as the book itself.

We are so proud of Dr. Delpassand on this incredible achievement. 'The Seasons of Little Tree' is a story that deserves a place in every home, and last night was just the beginning of the impact it will make.

Ready to get your copy? Head to littletreestories.com to purchase the book today.

If you've been thinking about making a move, this is your sign. At Zilker Media, you'd be joining a close-knit account team doing meaningful work developing brand strategies and digital marketing campaigns for founders, executives, and thought leaders who are building something real.

This role spans digital marketing strategy, client relations, and consulting. We're a boutique agency with a hybrid work model and a culture we genuinely care about.

Visit our website to learn more and apply today: https://zilkermedia.com/positions/