Steel Advertising

How do you reposition one of the nation’s largest community colleges as a first-choice institution? That was the challenge facing Tarrant County College.

Together, we created “Bold Steps. Better Futures,” a campaign and brand refresh designed to elevate perception, inspire pride, and strengthen community connections.

Read the full case study here: https://steeladvertising.com/portfolio/tarrant-county-college/

New lunch tradition unlocked 🍽️

We drew names, split into random groups, and now every lunch is a different mix of people. This was round one and we’re already obsessed!!

This Memorial Day, we remember, honor, and appreciate those who made our freedoms possible. Wishing everyone a safe holiday.

Steel is proud to announce that our team was recognized in the 41st Annual Educational Advertising Awards for television and website work created in partnership with Tarrant County College and Texas A&M University–Central Texas.

We’re grateful for the opportunity to collaborate with organizations that trust us to help share their stories and connect with future students in meaningful ways.

Read more about the awards and our work at the link in our bio.

Happy Cinco de Mayo! No better way to celebrate than with Happy Hour!!

New Episode: “The Many Faces of Adult Learners”

https://steeladvertising.com/marketing-nutshell-podcast/adult-learners-many-faces/

Adult learners aren’t one-size-fits-all, and understanding their differences is key to smarter, more human-centered marketing.

In this episode, Steel Advertising CEO Kirsten Cutshall explores how marketers can better connect with today’s diverse adult-learner audience.

The Many Faces of Adult Learners Discover the challenges and realities faced by adult learners in college. Understand why their needs differ from traditional students.

A single night, with the potential to change thousands of lives.

At San Jacinto College’s Foundation Gala, the mission went beyond celebration. This year’s focus: building an endowment designed to make college tuition-free for every high school graduate in the college’s service area, a move that could reshape access to higher education across the region.

Steel Advertising’s President & CEO was on hand alongside client Amanda Fenwick, Vice President of External Relations, who also stepped in as interim executive director during this year’s gala planning and ex*****on. Her leadership helped turn an ambitious vision into a tangible step forward.

It’s a reminder that behind bold goals are the people doing the work to make them real, and the partnerships pushing them forward.

Dip Day = officially our favorite “team-building” activity 🥳🥄

A little reminder from Steel that the best ideas don’t just make noise, they make an impact.

Happy Earth Day 🌎

Happy Easter from all of us at Steel Advertising! Whether you’re hunting for eggs or ideas, may your day be full of creativity, color, and a little bit of chocolate.🐰🐣🌷