Defyned Brands

Defyned Brands

Headquartered in Austin, what started as a single store has now evolved into Defyned Brands. We've created 5 lifestyle supplement brands and now have over 50 5 Star Nutrition locations!

Defyned Brands is a premier developer, marketer, distributor and multi-channel retailer of best-in-class vitamins, supplements and apparel. For over 10 years, we have helped hundreds of thousands of customers reach their health and wellness potential.

Operating as usual

Photos from Defyned Brands's post 09/09/2021

*Blue Spruce has entered the chat*⁠⁠
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Our newest brand @bluesprucehempco is an all natural CBD line! The line includes tinctures, gummies and a CBD lotion to relax sore muscles and aid in recovery.⁠⁠
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Fun Fact: All of our 5 Star Nutrition locations carry CBD!🌱
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#bluesprucehempco#cbd#cbdgummies#cbdtinctures#cbdlotion#brandlove#community#culture#joblove

Photos from Defyned Brands's post 08/25/2021

One of the earliest brands we created @nutraone has something for every one⁠⁠
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NutraOne has come a long way since the beginning launch stages, now with over 30 products she's got it all!⁠⁠
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#nutraone#supplements#wellness#fitness#joblove#brandlove#growth#culture#wemadethat

Photos from Defyned Brands's post 08/21/2021

One of the greatest parts about being headquartered in Austin is being surrounded by nature! ⁠⁠
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There are so many amazing hikes and lakes including Lake Travis, and we certainly take advantage on our free time🏄🏻‍♂️⁠⁠
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Not an Austinite? Don't worry, we hire remotely too😉⁠⁠
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#laketravis#Austin#headquarters#austinfitnesscommunity#texas#joblove#workhardplayhard

Photos from Defyned Brands's post 08/18/2021

We made that 😍@anabolicwarfare

Anabolic Warfare wasn’t the first brand we created but it certainly was a fun one and of course involved the birth of StimLord one of our best selling pre workouts!

Who’s an Anabolic Warfare fan!? 🙋🏽‍♀️🙋🏼‍♂️

#anabolicwarfare#bodybuilding#fitness#gains#supplements#joblove#hardworkpaysoff#wemadethat

06/17/2021

One of the best things about working at Defyned Brands is the gym in the office

Even though a lot of us haven’t been to the office in over a year, the gym is waiting for us once we get back

It you’ve ever wanted to conveniently workout on your lunch break, you’d love working with us!

#office#gym#officeculture#perk#workperk#workout#fitness

One of the best things about working at Defyned Brands is the gym in the office

Even though a lot of us haven’t been to the office in over a year, the gym is waiting for us once we get back

It you’ve ever wanted to conveniently workout on your lunch break, you’d love working with us!

#office#gym#officeculture#perk#workperk#workout#fitness

06/08/2021

They started out as college friends, and became our founders

Finally you can put a face (and 2 sides of a face) to the story of how Defyned Brands started

Meet Brian, Cody and Charlie the men behind it all!

#ourfounders#5starfounders#themenbehinditall#community#defynedbrands#defynedpeople

They started out as college friends, and became our founders

Finally you can put a face (and 2 sides of a face) to the story of how Defyned Brands started

Meet Brian, Cody and Charlie the men behind it all!

#ourfounders#5starfounders#themenbehinditall#community#defynedbrands#defynedpeople

06/01/2021

“It’s really our people at the end of the day.”-5 Star Founding Father

The goal of creating @5starnutritionusa was always to help the people in the 5 Star community reach their health and fitness goals

Which is why creating their own product line to deliver quality supplements to that community came as a natural next step for the 5 Star founding fathers

And just like that, Defyned Brands was born and so was our first product line

#defynedbrands#community#supplements#5starfamily#health#fitness#goals#wellness#culture

“It’s really our people at the end of the day.”-5 Star Founding Father

The goal of creating @5starnutritionusa was always to help the people in the 5 Star community reach their health and fitness goals

Which is why creating their own product line to deliver quality supplements to that community came as a natural next step for the 5 Star founding fathers

And just like that, Defyned Brands was born and so was our first product line

#defynedbrands#community#supplements#5starfamily#health#fitness#goals#wellness#culture

05/27/2021

When the founders of @5starnutritionusa were looking for a place to put their roots down, it’s pretty clear why they stopped in Austin, TX.

Austin is still a growing city with so much to offer. Nature, city and suburbs all meet here in a melting pot of culture and communities.

To top it off, the ATX health and fitness community is big (everything’s bigger in TX) and willing to meet anyone with open arms.

We’re proud to be an Austin, Texas based company🦇

📸 taken at @lift_atx

#austintexas#austin#texas#batcity#everythingsbiggerintexas#liftatx#atxfitnesscommunity

When the founders of @5starnutritionusa were looking for a place to put their roots down, it’s pretty clear why they stopped in Austin, TX.

Austin is still a growing city with so much to offer. Nature, city and suburbs all meet here in a melting pot of culture and communities.

To top it off, the ATX health and fitness community is big (everything’s bigger in TX) and willing to meet anyone with open arms.

We’re proud to be an Austin, Texas based company🦇

📸 taken at @lift_atx

#austintexas#austin#texas#batcity#everythingsbiggerintexas#liftatx#atxfitnesscommunity

05/26/2021

In 2017 three entrepreneurial men knew there was more to life than unchallenging dead end jobs.

They merged their individual growth mindsets and a few different supplement shops that they already owned, renamed them and 5 Star Nutrition was born. 

They wanted to build a nutrition store where people could come in and not feel intimidated. 

Where customers would be greeted at the door and have a 5 star experience tailored to their own health and fitness needs. 

They wanted to build a culture that was obsessed with helping people reach their goals and transform their lives. 

They didn’t want to build a customer base, they wanted to build a community.

Today those three men can take pride in saying they’ve done all of that and more.

What started as three stores has grown to over 50 stores, thousands of pounds of fat lost and muscle gained and an unparalleled culture and community.

But they didn’t stop there….

#5StarNutrition#howitstarted#startedfromthebottom#defynedbrands#entrepreneur#whatsnext#staytuned#ourstory

In 2017 three entrepreneurial men knew there was more to life than unchallenging dead end jobs.

They merged their individual growth mindsets and a few different supplement shops that they already owned, renamed them and 5 Star Nutrition was born. 

They wanted to build a nutrition store where people could come in and not feel intimidated. 

Where customers would be greeted at the door and have a 5 star experience tailored to their own health and fitness needs. 

They wanted to build a culture that was obsessed with helping people reach their goals and transform their lives. 

They didn’t want to build a customer base, they wanted to build a community.

Today those three men can take pride in saying they’ve done all of that and more.

What started as three stores has grown to over 50 stores, thousands of pounds of fat lost and muscle gained and an unparalleled culture and community.

But they didn’t stop there….

#5StarNutrition#howitstarted#startedfromthebottom#defynedbrands#entrepreneur#whatsnext#staytuned#ourstory

Defyned Brands updated their address. 05/25/2021

Defyned Brands updated their address.

Defyned Brands updated their address.

04/04/2019

Defyned Brands's cover photo

11/12/2018

Defyned Brands

Our Story

CORE VALUES

TAKE ACTION

We will not sit on the sidelines and let an opportunity pass us by. We seize every opportunity and identify issues, create solutions and make things happen!

SELF IMPROVE

Products

Foxy Fit
Anabolic Warfare
NutraOne
BioPrime
Relentless

Telephone

Address


Austin, TX

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
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