Defyned Brands

Defyned Brands

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This work anniversary is a very special one for us at Defyned Brands because we are celebrating the three that started it all.

In 2009 Brian Marver, Cody Stephens, and Charlie Hartwig opened the first 5 Star Nutrition store in Texas. These three lifelong friends shared the belief that progress is rooted in passion, hard work, and a positive attitude. It was this shared belief that inspired them to help communities all over the U.S. reach their health and wellness goals by growing Defyned Brands to what it is today.

So please join us in celebrating their 14-year work anniversary. On behalf of the entire 5 Star Nutrition and Defyned brands team, we are grateful for all the years of hard work and we are looking forward to what the future may hold for the company.


We are closing out another wonderful year with a NEW product drop! Anabolic Warfare's Meal Replacement Shake is packed with delicious & dairy-free protein, real carbs, AND essential fats.

bit.ly/3WcK3XE

As 2022 comes to a close, we are happy to close out yet another year advancing the mission of Defyned Brands. Over the past year, we worked tirelessly to empower people with the knowledge, products, and support to reach their fitness and wellness goals.

As we head into the holiday season, we are grateful for our Defyned Brands team. From our family to yours Happy Thanksgiving!

Recently, many of our Defyned Brands team members embodied our core value of competing to win by participating in the 5 Star Fit challenge. During this challenge, our team members worked tirelessly to gain muscle and lose body fat. ⁠

We are so proud of everyone who took the time to participate and commit themselves to this challenge. We would also like to give a shout-out to Cody Ritch, our challenge winner!⁠

Through concentrated formulas, patented ingredients, and all-natural botanicals we have developed a line
that is unmatched by our competitors. The Project Muscle Series by Anabolic Warfare is made for those who are never satisfied with their progress, are constantly on the grind, and are ready to maximize their training potential.

Project Shred supports weight management by helping the body manage normal, healthy cortisol levels to keep you balanced.

https://bit.ly/3Nq98LG

Our team was blown away by the results our 5 Star community was able to achieve during the 5 Star Fit Transformation Challenge. In just 4 short weeks our community was able to gain over 5000 pounds of muscle and lost over 10,000lbs of body fat. That's a total of 15,000+ pounds of positive results!

We are so proud of our 5 Star Fam!

Check out 5 Star Nutrition's new look! We are stoked about the unveiling of the new design at our newest location, 5 Star Nutrition Kennesaw! What do you think?

Defyned Brands products are designed and developed here in Austin, TX, and sold nationwide. We strive to be a dynamic, multi-brand health and wellness partner that can move entire communities toward a better, healthier life.

One of the ways we provide personalized guidance at our 5 Star Nutrition stores is by providing customers with a free inbody analysis! This aids in accountability and tracking progress.

This week thousands of individuals will weigh in to kick off our 4 week transformation challenge, 5 Star Fit! We cannot wait to see what the 5 Star Fam will accomplish! Interested in joining us? Head into a store near you today!

https://bit.ly/3QEMAqQ

We know the road to better health and wellness can be long and winding, but we aim to be the guiding light in our community wellness journey. By giving our customers the knowledge and resources they need, we are able to guide them towards a better, healthier life.

New look. Same great service. 5 Star Nutrition.

The goal of has always been to help the surrounding community reach its health and fitness goals. Our team members are the driving force behind the 5 Star Experience. Stop into a store near you and see what all the hype is about.
Anabolic Warfare has added a new product to the Project Muscle Series line! Project GDA is a highly potent supplement that helps transform carbs into the fuel needed to power through workouts.

https://bit.ly/3CaYyEK

New look. Same great supplements. ⁠
While 5 Star's core values remain the same, we are thrilled to unveil 5 Star Nutrition's new look! Head over to https://5starnutritionusa.com to check it out.

Headquartered in Austin, what started as a single store has now evolved into Defyned Brands.

We've created 5 lifestyle supplement brands and now have over 50 5 Star Nutrition locations! Defyned Brands is a premier developer, marketer, distributor and multi-channel retailer of best-in-class vitamins, supplements and apparel. For over 10 years, we have helped hundreds of thousands of customers reach their health and wellness potential.

Timeline photos 01/05/2023

This work anniversary is a very special one for us at Defyned Brands because we are celebrating the three that started it all.

In 2009 Brian Marver, Cody Stephens, and Charlie Hartwig opened the first 5 Star Nutrition store in Texas. These three lifelong friends shared the belief that progress is rooted in passion, hard work, and a positive attitude. It was this shared belief that inspired them to help communities all over the U.S. reach their health and wellness goals by growing Defyned Brands to what it is today.

So please join us in celebrating their 14-year work anniversary. On behalf of the entire 5 Star Nutrition and Defyned brands team, we are grateful for all the years of hard work and we are looking forward to what the future may hold for the company.

Timeline photos 12/13/2022

We are closing out another wonderful year with a NEW product drop! Anabolic Warfare's Meal Replacement Shake is packed with delicious & dairy-free protein, real carbs, AND essential fats.

bit.ly/3WcK3XE

Timeline photos 12/08/2022

As 2022 comes to a close, we are happy to close out yet another year advancing the mission of Defyned Brands. Over the past year, we worked tirelessly to empower people with the knowledge, products, and support to reach their fitness and wellness goals.

Timeline photos 11/24/2022

As we head into the holiday season, we are grateful for our Defyned Brands team. From our family to yours Happy Thanksgiving!

11/10/2022

Recently, many of our Defyned Brands team members embodied our core value of competing to win by participating in the 5 Star Fit challenge. During this challenge, our team members worked tirelessly to gain muscle and lose body fat. ⁠

We are so proud of everyone who took the time to participate and commit themselves to this challenge. We would also like to give a shout-out to Cody Ritch, our challenge winner!⁠

Timeline photos 11/03/2022

Through concentrated formulas, patented ingredients, and all-natural botanicals we have developed a line
that is unmatched by our competitors. The Project Muscle Series by Anabolic Warfare is made for those who are never satisfied with their progress, are constantly on the grind, and are ready to maximize their training potential.

Project Shred supports weight management by helping the body manage normal, healthy cortisol levels to keep you balanced.

https://bit.ly/3Nq98LG

Photos from Defyned Brands's post 10/27/2022

Our team was blown away by the results our 5 Star community was able to achieve during the 5 Star Fit Transformation Challenge. In just 4 short weeks our community was able to gain over 5000 pounds of muscle and lost over 10,000lbs of body fat. That's a total of 15,000+ pounds of positive results!

We are so proud of our 5 Star Fam!

Photos from Defyned Brands's post 10/19/2022

Check out 5 Star Nutrition's new look! We are stoked about the unveiling of the new design at our newest location, 5 Star Nutrition Kennesaw! What do you think?

Timeline photos 10/04/2022

Defyned Brands products are designed and developed here in Austin, TX, and sold nationwide. We strive to be a dynamic, multi-brand health and wellness partner that can move entire communities toward a better, healthier life.

09/13/2022

One of the ways we provide personalized guidance at our 5 Star Nutrition stores is by providing customers with a free inbody analysis! This aids in accountability and tracking progress.

Timeline photos 09/12/2022

This week thousands of individuals will weigh in to kick off our 4 week transformation challenge, 5 Star Fit! We cannot wait to see what the 5 Star Fam will accomplish! Interested in joining us? Head into a store near you today!

https://bit.ly/3QEMAqQ

Timeline photos 09/09/2022

We know the road to better health and wellness can be long and winding, but we aim to be the guiding light in our community wellness journey. By giving our customers the knowledge and resources they need, we are able to guide them towards a better, healthier life.

08/31/2022

New look. Same great service. 5 Star Nutrition.

Timeline photos 08/24/2022

The goal of has always been to help the surrounding community reach its health and fitness goals. Our team members are the driving force behind the 5 Star Experience. Stop into a store near you and see what all the hype is about.

Timeline photos 08/17/2022

Anabolic Warfare has added a new product to the Project Muscle Series line! Project GDA is a highly potent supplement that helps transform carbs into the fuel needed to power through workouts.

https://bit.ly/3CaYyEK

Timeline photos 08/12/2022

New look. Same great supplements. ⁠
While 5 Star's core values remain the same, we are thrilled to unveil 5 Star Nutrition's new look! Head over to https://5starnutritionusa.com to check it out.

Timeline photos 08/08/2022

Fuel your fire with Phena-Lean™ Powder by Anabolic Warfare! Phena-Lean™ is formulated with Grains of Paradise and CapsiMax®, two clinically studied ingredients that support weight management, help you feel fuller for longer after a meal, and promote increased energy expenditure after a workout.

https://bit.ly/3Q6UdGZ

Timeline photos 08/02/2022

Our brand is an all-natural CBD line! The line includes tinctures, gummies and a CBD lotion to relax sore muscles and aid in recovery.⁠⁠

https://bit.ly/2R2VQZH

Timeline photos 07/25/2022

Even though we hire remotely, Defyned Brands HQ is located in Austin, TX.

One of the greatest perks about being headquartered in Austin is being surrounded by nature! ⁠There are so many great outdoor activities that we take advantage of during the Summertime here, such as walks along the Lady Bird trail, dips in Barton Springs Pool and events like Blues on the Green at Zilker park!

Timeline photos 07/18/2022

Fuel your muscle growth with Project Hulk from Anabolic Warfare's Project Muscle Series. Project Hulk contains 5mg of BioPerine® which increases the bio-availability of nutrients and supports the absorption of whole foods and supplements. ⁠

https://bit.ly/3OSjaoU⁠

Timeline photos 06/27/2022

At Defyned Brands our mission is to empower people with the knowledge, products, and support needed to reach their fitness goals. That includes our employees! That's why our HQ office has a gym, sauna, ice bath, a kitchen stocked with nutritious snack options, and much more. We strive to empower our employees in reaching their career and personal goals.

Photos from Defyned Brands's post 06/17/2022

The Defyned Brands crew took over Zilker Park this morning for team building over breakfast tacos and some friendly yard game competition!

Photos from Defyned Brands's post 05/30/2022

The 5 Star Nutrition retail locations are a driving force for Defyned Brands. Our teams love to stop by the stores to check-in, meet members of the community, and talk about nutrition to the 5 Star family all over the nation!

Timeline photos 05/26/2022

New look. New Formula. Same Intense Pre Workout.

New Black Series Maniac by Anabolic Warfare.

You don’t have to be a pro athlete to train like one! Anabolic Warfare's Maniac is carefully formulated with 2G of Betaine Anhydrous to improve athletic performance and support protein synthesis.

https://bit.ly/3sFaIjA

Timeline photos 05/19/2022

Meet our General Manager, Robin Mendenhall! She has over twenty years of experience in sales and branding of consumer products. Robin has previously held Senior VP roles at BWX Limited and Humco/Fagron. She and her team are spearheading the advancement of all branded offerings and creating a seamless customer experience across multiple channels.

Timeline photos 04/29/2022

We are thrilled to announce that 5 Star Nutrition Valdosta has officially opened! #59 in the books

Timeline photos 04/21/2022

Introducing our newest product: DetoxOne Daily Gut Health Powder by NutraOne! ⁠

This essential everyday supplement boasts a robust probiotic Blend with over 5 Billion CFUs. DetoxOne Daily Gut Health Powder also works tirelessly to optimize gut health and support a healthy immune system.

Timeline photos 04/07/2022

We set a very high personal and professional bar, believe nothing is impossible, and commit ourselves fully to driving results.
One of our goals for 2022 was to open at least 12 new 5 Star Nutrition stores within the year and we are well on our way! Next up is Valdosta, GA.

Photos from Defyned Brands's post 04/01/2022

This is how we roll at Defyned Brands! Last weekend our HQ team took to the bowling alley for some friendly competition. Team building is right up our alley.

Timeline photos 03/31/2022

The Defyned family of brands supports every body through personalized, effective health and wellness regimens.

Real Meal by NutraOne is our premium meal replacement shake bringing quality nutrition to your convenience.

Timeline photos 03/22/2022

Meet our Co-Founder, Brian Marver

Brian is a serial entrepreneur, an avid real estate investor, and the co-founder of Defyned Brands. Through his passion for complex problem solving, effective team management, and priority of improving health, he played a key role in growing Defyned Brands to what it is today. Previously, he co-founded Fresh Fit Meals, a multi-unit prepared food start-up. He holds a degree in business and finance from California State University.

Timeline photos 03/17/2022

Introducing our newest product: Complete Superfoods by NutraOne!

Complete Superfoods is packed with nutrients, greens, reds, apple cider vinegar, probiotics, multivitamins, and enzymes. Learn more by clicking the link below!

https://bit.ly/3CPeESU

Timeline photos 03/16/2022

We are hiring. Come join our team at Defyned Brands!

HR Coordinator & Office Manager
https://bit.ly/3sOod0T

Wholesale Sales Development Representative https://bit.ly/3KkKh9i

Supply Chain Analyst
https://bit.ly/36lcHS1

Timeline photos 03/11/2022

We push the limits so you can push past yours. ⁠

We weren't playing around when we developed Anabolic Warfare. Anabolic Warfare was made for those who like to grind. It was made for those that get up early or power through after work to spend hours at the gym breaking PR's and maximizing muscle growth. Not only are our products of the highest quality, but they are also designed to produce maximum results, strength, and performance.⁠

Timeline photos 03/09/2022

CBD you can trust. ⁠

So you can pursue self-care naturally. ⁠ ⁠

Timeline photos 03/07/2022

We are excited to announce Anabolic Warfare's newest series, the Project Muscle Series! ⁠

Check it out here: https://bit.ly/3p18E3O⁠

Timeline photos 03/04/2022

Meet our Co-Founder & the President of 5 Star Nutrition, Cody Stephens.

Cody has been here since the beginning and continues to lead and support our 5 Star Nutrition stores nationwide. During his role as co-founder and president, Cody has played a huge part in paving the path to success as 5 Star Nutrition continues to aid its community in accomplishing its fitness goals.

Timeline photos 12/22/2021

Happy Holidays from Defyned Brands!

Our team celebrated the holidays in Austin, TX at Defyned Brands HQ with treats, ugly Christmas sweaters, and by making cards for the children spending their holidays in the hospital this year. Wishing you all a happy holiday season.

Photos from Defyned Brands's post 09/09/2021

*Blue Spruce has entered the chat*⁠⁠
⁠⁠
Our newest brand is an all natural CBD line! The line includes tinctures, gummies and a CBD lotion to relax sore muscles and aid in recovery.⁠⁠
⁠⁠
Fun Fact: All of our 5 Star Nutrition locations carry CBD!🌱
⁠⁠
#cbd#cbdgummies#cbdtinctures#cbdlotion#brandlove#community#culture#joblove

Photos from Defyned Brands's post 08/25/2021

One of the earliest brands we created has something for every one⁠⁠
⁠⁠
NutraOne has come a long way since the beginning launch stages, now with over 30 products she's got it all!⁠⁠
⁠⁠
#supplements#wellness#fitness#joblove#brandlove#growth#culture#wemadethat

Our Story

CORE VALUES

TAKE ACTION

We will not sit on the sidelines and let an opportunity pass us by. We seize every opportunity and identify issues, create solutions and make things happen!

SELF IMPROVE

Videos (show all)

One of the ways we provide personalized guidance at our 5 Star Nutrition stores is by providing customers with a free in...
New look. Same great service. 5 Star Nutrition. #wellness #fitness #defynedbrands #2fit2quit

Products

Foxy Fit
Anabolic Warfare
NutraOne
BioPrime
Relentless

Telephone

Address


Austin, TX

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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