British Music Embassy

Los Angeles, we’re in. 🇬🇧🇺🇸

For the first time, the British Music Embassy lands in LA.

We’re taking over this May as part of Greater Together LA.

Same BME energy. New city.

Featuring plus guests.

More to come.

Tuesday at BME. 🇬🇧

From the first set to the final moment, this one didn’t let up.

The room built fast and stayed locked in all night.

set the tone.
pushed it forward.
brought the energy.
took it up another level.
hit hard.
turned the room.
And took it all the way home.

Full crowd. Full volume. No standing still.

If you were in the room, you felt it.
If not, here’s a glimpse.

More from SXSW 2026 coming soon.

Closing night at BME. 🇬🇧

Chris Hawkins and LIIFT join the British Music Embassy for an official SXSW showcase to wrap up the week.

Featuring:
/ / / / / /

📍 Palm Door on Sixth
🗓 Wednesday 18 March
🕢 7:30PM – 1AM

SXSW badge holders receive priority entry.
Admission subject to venue capacity.

Monday at the British Music Embassy. 🇬🇧

From afternoon guitars to late-night carnival energy — BME kept Sixth Street moving all day.

Northern Sound x DBT Wales kicked things off with standout sets from
, , , , and .

Then West London Carnival took over with performances from
, and — plus an outdoor moment from that stopped traffic on Sixth.

Austin showed up.
More moments from BME 2026 coming soon.

Tuesday night at BME. 🇬🇧

SXSW London joins the British Music Embassy for an official SXSW showcase.

Featuring:
/ / / / / / .music

📍 Palm Door on Sixth
🗓 Tuesday 17 March
🕢 7:30PM – 1AM

SXSW badge holders receive priority entry.
Admission subject to venue capacity.

Sunday at the British Music Embassy. 🇬🇧

From daytime sets in the Austin sun to packed late-night stages, Sunday brought another full day of UK talent to SXSW.

Featuring performances from







live



Thanks to everyone who came through Palm Door on Sixth.

More shows all week at BME.

📍 Palm Door on Sixth
Austin, TX

Monday afternoon at BME. 🇬🇧

Northern Sound x DBT Wales take over the British Music Embassy for a full SXSW day party.

Featuring:
/ / / / / /

📍 Palm Door on Sixth
🗓 Monday 16 March
🕐 1PM – 6PM

Free entry with RSVP: https://brnw.ch/21x0MbE
SXSW badge holders get priority.
Capacity is limited.

RSVP via the link in our bio.

Sunday night at BME. 🇬🇧

BBC Introducing returns to the British Music Embassy for an official SXSW showcase.

Featuring:
/ / / / / /

📍 Palm Door on Sixth
🗓 Sunday 15 March
🕢 7:30PM – 1AM

SXSW badge holders receive priority entry.
Admission subject to venue capacity.

Sunday daytime at BME. 🇬🇧

Northern Sound brings a full afternoon of UK artists to the British Music Embassy at SXSW.

Featuring:
Tom A. Smith / Marketplace / King No-One / Loren Heat / Jenna Cole / Hector Gannet / Knats / Still Blank

📍 Palm Door on Sixth
🗓 Sunday 15 March
🕐 12:30PM – 6PM

Free entry with RSVP: https://brnw.ch/21x0KNr
SXSW badge holders get priority.
Capacity is limited.

Scenes from Friday at the British Music Embassy. 🇬🇧

BBC Introducing at SXSW featuring
/ / / / / /

📍 Palm Door on Sixth