Puracy
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Puracy is a trusted source for high-quality, safe, and effective home, body, baby, and pet products. They were not very effective.
Based in Austin, Texas, Puracy was founded upon the principles of creating safe and stylish household products that work...really well. We found that products which were safe for use around children and pets had a trade-off. Effective: Puracy worked tirelessly to create a line of proprietary plant and natural mineral-based household products with botanical fragrances that did not have an asterisk
Will it actually cut through the grease? 🍽️✨
Our 18-count Dishwasher Pods are the perfect “test drive” for your kitchen. With a 92% USDA Biobased formula, we’ve proven that you don’t need harsh chemicals to get a spotless, streak-free shine.
Give us 18 loads to change your mind! 🌿💪
04/17/2026
Just what you need for a clean that feels fresh for the season! 🍋🌼
04/08/2026
The Experts Have Spoken! 🏆
We’ve always known our Stain Remover was an MVP, but it’s officially approved. From red wine spills to grass-stained knees, our plant-powered formula just took home the gold.
Why the experts (and you) love it:
Tough on stains: Formulated with 6 plant-based enzymes.
Gentle on fabrics: Safe for everything from silk to baby clothes.
No “Nasty” stuff: No sulfates, phosphates, or chlorine bleach.
Ready to see what the hype is about? Tap the link in our bio to shop the winner! 🧺✨
If “adulting” had a mascot, it would be a multi-surface wipe. 🧼✨
03/26/2026
Mix it all together and you know that it’s the best of both worlds. 🎤✨
Meet the ultimate double life: Our Surface Cleaner Concentrate (The Miley) and our Ready-to-Use Spray (The Hannah).
One is a humble, space-saving concentrate that makes 1 gallon of magic. The other is the superstar performer that tackles every mess in the house.
Plant-powered, professional-grade, and no “Sweet Niblets” left behind.
Who says you can’t have it all? 💜
03/18/2026
Tough on messes. Thoughtful by design. 🌿
Our Multi-Surface Cleaner Wipes make everyday cleanups simple—without the harsh stuff. Made with plant-based materials, FSC-certified wood pulp, and scented with plant-based oils for a cleaner you can feel good about.
✔️ 97% USDA Certified Biobased
✔️ Plant-based cloth
✔️ PETA-certified cruelty-free & vegan
Clean smarter, not harsher.
03/10/2026
Spring cleaning reminder: a messy space isn’t something to feel bad about. It’s just life happening. 🌿
Instead of being hard on yourself about the clutter, think of it as a reset. A wiped counter, a fresh load of laundry, a room that feels a little lighter.
Sometimes giving ourselves a fresh start really is just a quick tidy away ✨
Plot twist: most detergents are mostly water 😅
Puracy Laundry Detergent? Just 10% water.
Leading brands? Around 80%.
Skip the big jugs. Choose the smaller bottle for a powerful clean. Just 2 pumps for a full load. 🍃
02/23/2026
Spring is coming. There’s no need to rush it. 🍃
Start with the little things. Refresh the counters. Toss in a pod. Treat the stain.
With Puracy, small routines add up to a home that feels clean, calm, and ready for what’s next.
Getting hands-on, talking stains, and showing what Puracy can do 🧺✨
Live at the KeHE Show.
Caption: Spilled coffee doesn’t have to mean the end of your favorite piece 🤎
With Puracy, even everyday accidents feel a little easier to handle.
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Austin, TX