Stoke Custom Wheels

Are rim brake wheels dead?

There’s some nostalgia for the simplicity of rim brake wheels. They’re lightweight, more symmetric, and radial spoke patterns just look good 😎 This custom build with some NOS SES 5.6 rims and crazy light straight pull 180 hubs.

Looking for a gift for the cyclist in your life?
Gift Cards are added to the site. We’ll work with the giftee to plan out their dream wheel set or dynamo build. 10% off for the rest of the month, link in bio!

🐍 🐍 Over the past few weeks I’ve been demoing Triad carbon rims on my Sendero. They’ve proven to be vertically compliant in all the right ways, offering fantastic traction over the jagged south Austin trails. They’re light enough to be fun and have a really strong impact-resistant bead

Best of all, they build up incredibly well. The alternating angled profile of the rim creates straight spoke lines, eliminating a weak point and distributing spoke tension more evenly.

Build up your own set in the link in bio ⬆️

🚨 New Rim Alert 🚨 launched a new lineup of redesigned M-Series rims. Molded to be more compliant and efficient than the previous generation, these rims offer better traction, a smoother ride, and confidence inspiring performance.

Features: Specific front/rear optimized rim widths, wide hookless beads to avoid pinch flats and impact, and external nylock ni***es.

Build up your own set of custom M5, M6, or M8 wheels with your favorite hub with the link in bio.

Closeups on this custom built Olive Ano Blunt SS laced to bronze Pro 5 hubs. Detailed with alternating green and gold ni***es and accented red valve hole spokes. These paired nicely with a classy Sendero for a light duty trail build.

Who said Dynamo can’t also be fast?

This all-road wheelset pairs 303 Firecrest rims with a rear and SON28 dynamo front, held together with Sapim CX Ray spokes. Perfect for late night rides, endurance races, or whenever you need reliable light without sacrificing speed.

There are still a couple deals on Chris King builds - check the link in bio to scoop up one of the last sets.

Some sweet bikepacker delights 🍬
Carbon Outback hoops paired with lightweight and easy to service 240s. These are heading up to Colorado for some trail action on a Yaupon Titanium

Check out new Solix hubs - now available in both standard and MTB boost spacing. They boast 605 points of engagement for instant pedal response. Their lightweight scalloped fl**ge design shaves over 100g off of a hydra hubset, and redesigned pawls produce less freehub drag. Perfect for singlespeed, XC, and lightweight gravel or road builds.
Read more about how Solix stacks up to other hub sets and customize your own wheelset - links in bio!

Perfect balance of fast and strong.
This build includes a custom drilled 28h Veil 6 by , heavy-duty Sapim CX Sprint bladed spokes, and 240 straight pull hubs. Bonus points for an upgrade to a 54t EXP ratchet ring and ultra fast 28c Corsa Pro tires.

Ringing in at just 1667 grams, these wheels are bulletproof, aero, and built to last for miles and miles.

Hello from Stoke 👋🏼 we’re a custom wheel building service dedicated to crafting high-quality, dependable wheels that are personally tuned for each rider. With years of experience building bombproof wheels for bikes, we wanted to branch out to offer custom builds for all types of riders. Specializing in road, gravel, MTB, and dynamo builds, our wheels are built to the highest wheelbuilding standards using quality components. The coincidence seemed too serendipitous to pass up.

The name comes from my Great Grandfather, William Stokes. I never met him, but years after I started working as a bicycle mechanic I learned that he was a bicycle racer and wheel builder back when rims were made of wood.

Lots of exciting builds to come. For now, check out some custom build deals we have on hubs in the last pic, and reach out to plan something custom.

- Dan, Wheelbuilder