GLIDE

We’re excited to announce GLIDE is one of ’s Best Workplaces of 2024! See the full list here: https://www.inc.com/best-workplaces

For over 20 years, we've been crafting stunning custom websites in Austin, Texas. Today, we announce the launch of an ambitious website for a new kind of client: ourselves.

For two decades we’ve made it our mission to help people who help others. That includes helping millions affected by breast cancer, showing soccer fans the time of their lives, and saving so many cute cats and dogs. We express our purpose by helping you achieve yours.

Part of our core motivation for redesigning our site was to better showcase the 'why' behind GLIDE. You'll see our commitments to social and environmental causes displayed like badges of honor throughout the site, such as our status as a B Corp certified organization, our commitment to donate (at least) 1% of our revenue through 1% For The Planet, and our newly minted Climate Neutral certification.

Read more about our redesign below, and check out the new site for yourselves! 😉

glide-redesign-launch-2023 For over 20 years, we've been crafting stunning custom websites in Austin, Texas. Today, we announce the launch of an ambitious website for a new kind of client: ourselves.

How's this for a great client testimonial?
Thank you so much to our friends at Amarillo Children's Home for the kind regards, we are grateful to be apart of what you do!

"To our friends at Glide,

We are continually thankful for our partnership and the gift of web support you bestow on ACH on a regular basis. Thank you for handling our public image through our online presence. Partners like you are essential to us being able to serve our children in care and follow our mission.

Gratefully, Katherine Stribling"

As part of our mission to give back, GLIDE is now a BUILD Sponsor of the Fortlandia Event at the Lady Bird Johnson Wildflower Center in Austin, TX!

Fortlandia aims to connect people of all ages to the environment by evoking a sense of childhood play and wonder through a new lineup of custom designed forts in the Family Garden.

Make sure you stop by Fortlandia, running now through February 4th!

https://hubs.la/Q027rfNN0

New website? No visitors? No worries!

In our recent blog post, we'll share how you can say goodbye to crickets and hello to a flood of leads with the magic of search engine advertising.

Google Ads is like a turbo boost for your website, skyrocketing your visitor count and turning them into loyal customers in no time. But here's the catch: running a successful ad campaign requires some serious finesse. That's why smart businesses bring in the PPC or marketing specialists like us. Google has its own set of rules, and finding the perfect audience means skillfully fine-tuning your campaign and ad groups. Let the experts handle it!

Here’s what we’ll cover in this article:
Google Ads launch checklist for a new website
Special considerations for eCommerce
Why am I not getting any leads on Google Ads?
Types of Google Ad campaigns for lead generation

Read on for the full scoop!
https://hubs.la/Q027pkLm0

Many of us show up to work and don't really understand why. Sure there's bills to pay, projects to tackle and promotions to get, but is that really what you would be doing if money wasn't a factor?

Speaking with Travis McAshan, Founder & CEO of GLIDE, Joseph Cabrera talks about the importance of reflection and spending time contemplating who you want to be. Values are a critical piece for running your company and knowing yourself. If you want to be known as someone who helped others, are you doing that today? Why not?

A couple of weeks ago, Joseph and Travis huddled on the importance of values and how companies need to "Uncover" them, not "Create" them. Is your interest peaked yet? Then check your favorite podcast listening platform for this thought-provoking episode. You don't want to miss it!

One day left in Texas Water Trade’s First Online Auction! Bid on incredible experiences and items while supporting a prosperous water future for all Texans. The auction ends tomorrow, Friday, October 13th, at 4 pm CT.
Start bidding here: https://givebutter.com/c/TWT/auction.

Auction items include a canoe from Public Lands donated by GLIDE, a water generator from Spout Water, a Shinyribs concert experience, a fall package from Howler Brothers, an Austin FC drinkware set, a YETI cooler, an art print and book from Sarah Wilson Photography, a gift bag from Wheatsville Food Co-op, and more!

Our team absolutely loved using CollectiveVoice’s new brand guidelines to create a visually stunning and user-friendly landing page. We wanted to make sure that visitors immediately felt a sense of joy and excitement, so we played around with vibrant colors, modern typography, and captivating visuals. The result? A cohesive brand identity that instantly resonates with everyone who comes across their vibe.

Head to https://hubs.la/Q023qHrV0 to see for yourself!

Interdependence, equity, and regeneration are not unreachable ideals. Humans have set so many systems in motion, and we have the ability to change them, too - a reality that the B Corp Movement is already building. All around the world, B Lab™ enables companies to improve their social and environmental impact with their standards and tools.

Thanks to B Lab™, companies all over the world are stepping up their social and environmental game. They're using their business prowess to do good and create a positive impact. 🌱🌎

As our VP, Brooke Micelli, puts it, getting verified by B Lab™ is like strutting around with a superhero cape made of sustainability. 🦸‍♀️✨ We've met their high standards for social and environmental impact, transparency, and accountability. So, you could say we've got the green seal of approval. We wear it with pride! 💚

Ready to see how B Lab™ is transforming the business game? Check out this awesome video:
https://hubs.la/Q023rQ100.

B Corp Movement: Transforming the global economy to benefit all people, communities, and the planet The current economic system prioritises short-term gains over long-term value; me over we; now over the future; inequity over justice; profits over people an...

Hey friends! We've whipped up this tree testing for a client and we're looking for some volunteers to check it out.

What exactly is Tree Testing in UX? It's a nifty usability technique that lets us dive into the findability of topics on a website. Basically, we get to peek at the navigation hierarchy - how different topics and subtopics are cleverly arranged on a site.

Interested? Head over to: https://hubs.la/Q024s89M0 to dive right in! Your input is vital in our quest to be . Cheers!

UXArmy - UXToolbox

We can't help but gush over our B-Corp status because let's face it, achieving this proud badge of honor was no walk in the park. It truly took a village! Shout out to Everoot Consulting for steering us through the socially and environmentally regenerative business practices that are at the core of this certification. And let's not forget our amazing staff members who were all hands on deck!

This entire process has been transformative, one that has elevated how our business operates and has raised the standards for how we make an impact day in and day out.

We've spilled all the juicy details in our latest blog post, where we share more about our journey to B Corp Certification, the incredible partnerships that guided us, and the awesome impact this achievement brings. Plus, we're not stopping there! We're proud to be 1% for the Planet Certified and on a mission to achieve Climate Neutral Certification. Stay tuned, folks!

https://hubs.la/Q023rSs_0

In case you blinked and missed it, here are some seriously impressive milestones we've hit in Quarter 2 and 3:
✨ B-Corp Certification
✨ SOC 2 Certification
✨ Our Client, Swindled Podcast snagged a 2023 Gold Winner title at the Hermes Creative Awards and got a sweet honorable mention on https://hubs.la/Q023rQCh0
✨ Our Client, CoCollect also earned an honorable mention on https://hubs.la/Q023rQCh0
✨ We kicked off exciting projects with CharityAce and Collective Voice
✨ Oh, and we even added a new Core Value: "Enjoy the Journey"

And get this, all of this awesomeness happened in just the past two quarters. Can you even fathom the level of excitement we're brewing up for the final quarter? 💥

Curious to dive deeper into all the juicy details? Check out our full newsletter here: https://info.glidedesign.com/are-you-sitting-down-we-have-some-big-news?ecid=ACsprvtjklrZEeSln0rQpJBMi_gSyRNrSJ9eTBhWXXIiycIHRiZ5JQnydoTZUqjg3mN5wzAQz7PL&utm_campaign=Newsletters&utm_medium=email&_hsmi=268783701&_hsenc=p2ANqtz--YVjx4_YIggz

When it comes to starting fresh, Chimp Haven means business! Our latest clients are all about giving chimpanzees the life they truly deserve. They provide tailored care for retired chimps from biomedical research, ensuring they enjoy their golden years - the chimp life.

Our team members, Drew Lyon (Creative Director) and Jessica McDaniel (UX Architect + Content Lead), had the incredible opportunity to visit this amazing Chimp Haven. It's our way of going beyond the screen, getting up close and personal with our projects, and truly understanding the remarkable work this organization does. We're bursting with excitement and can't wait to share more on this project in the future! Stay tuned!

(And shout out to the team at Chimp Haven for really "wowing" us with so much knowledge and incredible feats of care you show each individual chimpanzee!)

Did you know that GLIDE is officially Climate Neutral Certified?!

As a company focused on startups, nonprofits, and beloved brands, we're all about creating websites with lasting value. This sense of legacy and sustainability is integral to our mission, showcased through energy efficiency, renewable energy, waste management, and employee engagement. Our climate neutral certification validates our commitment. GLIDE—empowering good people and organizations, creating impactful digital journeys.

Thank YOU for being apart of this journey with us!

Check out our certification page at https://hubs.la/Q01-D2k90

🏆 It's AWWWARD SEASON!

At least in our web design world. And what that means for us is not ONE, but TWO winning websites created by yours truly!

We are so showcase our latest AWWWARD winning website designs for CoCollect and the Swindled Podcast.

CoCollect won as a best new website for a startup that enables anyone to have museum-quality art in their home. In collaboration with CoCollect's branding agency Parker Studio. Check out the website and more details : https://hubs.la/Q01-Cx880

Swindled Podcast won as a website redesign for a popular true crime podcast that exposes corporate greed. The nature of the project warranted an experimental, disruptive design. Check it out here https://hubs.la/Q01-CMbG0

CoCollect - Awwwards Honorable Mention Brand new website for a startup that enables anyone to have museum-quality art in their home. In collaboration with CoCollect's branding agency Parker...

Check out the thoughtful review our friends over at left our SEO Lead, Melissa, after their work together! ❤️ thank you for such a stellar review, and shoutout to Melissa for such quality support!

Did someone say "Summer Camp?"

Or... did we mean ?

This summer, a few members of our team (Jessica, Madeline, Paola, and Nebosja flew out to Athens, Greece for the WordCamp Europe 2023!

WordCamp Europe is an informal, community-organized gathering of WordPress enthusiasts – from casual users to Core developers – where they discuss all things WordPress, share ideas and get to know each other.

With WordPress being our primary Content Management System, it was only right that we show up in support! PLUS! We love that our team gets to and take Glide with them wherever they go 🌏

New Blog Drop! How to Increase Organic Search Traffic to a New Website (16 Proven Techniques)

"Much like organic food, organic search traffic takes a long time to cultivate, but is definitely worth the effort. Every business’s dream is to have customers and clients come directly to them.

If you have a new website, getting organic search results is crucial for your success. This is because a new website has little credibility. In the long term, getting organic results from content marketing will help tremendously in improving your online reputation."

Want the rest of the juicy tidbits? Read on here:

How to Increase Organic Search Traffic to a New Website Learn how to increase organic search traffic to your new website and get your site ranking for relevant keywords in search engines with these expert tips.

Introducing one of our newest clients, KIPP Texas Public Schools!

KIPP Texas Public Schools is an open-enrollment, public, tuition-free charter school network of 57 schools with nearly 35,000 pre-K-12 students across the state.

We are very excited to work with an organization that is committed to equity in education and to giving students the opportunity to master the fundamental skills of reading, writing, listening, speaking, spelling, and mathematics.

Stay tuned for their new Glide-designed site! 😊

Not too long ago, GLIDE Design's very own Founder and CEO Travis McAshan got a chance to sit down with Dr. Jeremy Weisz of INspired INsider (Inspirational Business Interviews with Successful Entrepreneurs and Founders) to chat all things continuous development & growth-driven design.

Click the link to watch the full interview were Travis shares about our award-winning company and how it continues to make a positive impact in the world!

https://hubs.la/Q01W4MY60

[Top Agency Series] Continuous Development & Growth-Driven Design With Travis McAshan, GLIDE Design Travis McAshan is the Founder and CEO of GLIDE Design, an award-winning, purpose-led digital creative agency based in Austin, Texas. The team at GLIDE helps ...

Earth Month has passed, but we’re still Carbon Neutral. 🌏
In the spirit of Earth MONTH, we purchased 102 carbon offset credits from that will go towards these two climate neutral approved projects:

Forestry and Unitor REDD+ Project

This means that we're buying into projects to help offset our carbon footprint.

Our everyday actions, at home and at work, consume energy and produce carbon emissions, such as driving, flying and heating buildings. GLIDE is committed to compensating our business actions by funding an equivalent carbon dioxide saving elsewhere. Thats where comes in. As members of 1% For the Planet®, we're actively partnering with other organizations whose mission is to co-create entrepreneurial solutions that address climate challenges by restoring freshwater ecosystems and catalyzing a renewable energy future for all.

What we love about this is that BEF is connecting people, businesses, and homes from all sectors of society to create viable solutions that restore balance between people, nature, and business.

Committed in more ways than one: A special thank you note snippet from David M. Rogers, President and CEO of the H.E. Butts Foundation on GLIDE’s contributions not just to web design, but to the planet and this incredible foundation.

Dear Travis,

Thank you so much for your donation in the amount of $7,500.00 last week!
I also just learned about GLIDE's efforts to become a B Corp and how that led to your decision to donate some services to us through 1% for the Planet.

Thank you, as well, for the incredible work you continue to do for our websites. From my perspective, the sites are beautiful and always functional-and I know that means all kinds of complicated and thankless tasks on the back end. We are grateful for the work you do, and that work is making an impact on communities in Texas-many of whom do not often think about the
importance of preserving our natural environment for many generations…

…In the same way, I know that GLIDE is inspiring others to realize the possibilities of service. Your generosity has certainly inspired us. Thank you again for the work you do, and for the care and spirit your team brings to the work."

Thank you for the kind words, David!

🎉 We have some exciting news to share! Glide is proud to announce that we have officially earned our SOC 2 certification! 🎉 This achievement is a testament to our commitment to data security and privacy.

🔒 SOC 2 certification guarantees that we have implemented the highest standards and controls to protect your sensitive information. We understand how important it is to keep your data safe, and this certification is a reflection of our dedication to maintaining your trust.

💪 What does this mean for you? It means that when you choose Glide, you can rest assured that your website data is in safe hands.

🌐 Want to learn more about our SOC 2 certification and our dedication to your peace of mind? Check out our latest blog post where we dive into the details:
https://hubs.la/Q01W3yrx0

🌟 Meet Jeff King, our incredible project manager for GLIDE! 🌟

Adversity has been Jeff's greatest teacher on his journey. It has taught him valuable lessons in problem-solving, finding creative solutions, and uncovering the underlying needs that challenges disguise. Jeff knows how to bring in resources, listen to unspoken words, and most importantly, keep moving forward no matter what!

But Jeff's passion for project management goes beyond just a job. He believes that behind every system and process, there are real people with concerns, goals, and obstacles to overcome. By breaking down complicated problems into manageable parts, Jeff develops action plans that keep things moving forward. His ultimate goal? To create meaningful change in the world!

Let's give a virtual round of applause to Jeff King for his dedication, resilience, and commitment to making a difference. Together, we can overcome any challenge and create a world where positive change thrives. 💪🌎

In partnership with 1% for the Planet, we commit 1% of our revenue to environmental causes. However, we also support a number of nonprofits and public benefit companies through in-kind donations, with over $151,000 given in 2021.

Here are a few organizations we support. Drop an 🌎 in the comments if you recognize any!

🌳 1% For the Planet - Global environmental network
🌾 Bluff Discovery Center TX (x2) - Conservation and education
🐠 of the Pacific - Marine life education
🌏 1% Global Summit - Environmental leadership event
🍃 Bonneville Environmental Foundation - Carbon offsets
🐄 Conservancy - Heritage breed preservation
🌴 TreeFolks - Community reforestation
🌸 Native plant conservation
🦉 Wildlife Rescue - Rehabilitating wildlife
🌿 Texas Children in Nature - Connecting kids to nature
🌊 Ocean Sole - Art from discarded flip-flops

Sellery is not on a mission to perfection, but to progress. Which is why we love them so much. 😌

We like disruptors, and we like disruptors who disclose and dialogue. Sellery started with an observation and has been on an earnest quest to change the fashion marketplace landscape, knowing that in order to stay flexible, they have to be transparent.

The Sellery website holds nothing back - and is filled with the CEO and Founder, Jennifer’s, profound openness in what the company is, how it’s making a splash in the sustainable fashion industry, and the path her and her team envision forward.

We absolutely loved the initiative of this project and hope you’ll take a gander over at https://hubs.la/Q01RLLds0 !!

Not to brag, but we’ve come up with a kind of cheat code for helping more and more people... The secret? Working with organizations that have a tremendous capacity to induce change.

By funding and disseminating research that improves outcomes for millions of students, The Meadows Center for Preventing Educational Risk is doing their part. Our job was to build a digital presence to support their mission and make it easier for more people to access the troves of valuable information they’ve collected.

That said, it’s the design choices we made on key marketing pages that really set the tone! Inviting imagery of students welcomes visitors into the site, while soothing colors and playful patterns round out the visual language. Academic research deserves a fun, fresh feel- and we think we did a great job of serving just that! What do you think? Head on over to
https://hubs.la/Q01R4Tb90 to check it out!

Back in February, Design Rush gave us a shout-out for being BLUE.
Well. Not us per say - and not in the sad, emotionally downtrodden way, either.
Blue, at least in the psychology of web design, can mean a myriad of things.

Light blue conveys reliability
Mild blue is for optimism, calmness, peace, power, and friendship
Dark blue signifies expertise and depth.

So when Design Rush applauded our work with Baylor College of Medicine, we turned a bright shade of pink (we're really blushing!). From their own words, the BCM webpage "encompasses various relaxing shades of blue, inspiring you to trust society’s confidence and help build a better future together," which is exactly the kind of mission their organization is after.

Go check out Baylor College of Medicine's website at https://hubs.la/Q01MX9cT0
and feel free to read more about our shoutout and the color blue on https://hubs.la/Q01MXb9z0