Moby Hayat

That's where most B2B programs get it wrong. A book-a-call page, a lead magnet, a webinar running all three tells you which mechanism actually gets you the right leads at the right cost. Full breakdown in the video.

👉 MobyRunsAds.com

The ads were good. But what actually made the difference was following up on every single lead email, call, text until they booked a call. Most B2B companies run great ads and then let leads go cold. That gap is where the money goes. Full breakdown in the video.

👉 MobyRunsAds.com

Not the recommended number the floor. And six months is the minimum timeline before results show up, likely longer. Most companies start below this, quit too early, and conclude ads don't work. Full breakdown in the video.

👉 MobyRunsAds.com

For 7 years I couldn't take a proper marketing job because resetting my green card process wasn't worth it. So I stayed in operations, fell in love with marketing on the side, survived a startup collapse in COVID, freelanced for 3 years, and learned everything I could. Podcasting, events, TikTok, live streaming all of it. Seven years later the answer was ads. Full story in the video.

👉 MobyRunsAds.com

Leads are easy. Pipeline isn't. If you're measuring the success of a paid ads program by lead volume alone, you're missing the metrics that actually tell you if it's working. Full funnel breakdown including where brand awareness gets messy in the video.

👉 MobyRunsAds.com

Half a decade of client work and a part of me still gets nervous every single time. The nervousness isn't about results it's about timing, cost per lead, and keeping a client patient long enough for it to click. Anyone who tells you they have zero doubt is either lying or a sociopath. Full breakdown in the video.

👉 MobyRunsAds.com

One video from your CEO or CMO can run as an organic post, a LinkedIn ad, a Meta ad, and a YouTube retargeting ad. B2B companies ignoring this are making their marketing much harder than it needs to be full breakdown in the video.

👉 MobyRunsAds.com

CTR is how you know your LinkedIn ads are working. But there's a goal that comes before the click that most B2B marketers completely skip and it's why campaigns underperform even when the landing page is solid. Full breakdown in the video.

👉 MobyRunsAds.com

Most creators avoid watching their old content. I force myself to and the cringe is the point. What consistent content actually does to how you communicate over time is in this video.

👉 MobyRunsAds.com