AdOutreach

True growth isn’t about stacking more strategies, it’s about mastering the right ones.

A common misconception is that you need to do every marketing strategy all at the same time in order to succeed.

But this leads to "Shiny Object Syndrome"

Which Means:

- You test every type of platform & ad strategy with mediocre results.

- You hop around from guru to guru, never staying long enough to implement.

- You become a jack of all trades & master of none.

This approach is outdated and does not leverage the true potential of mastering any one core strategy. It can leave you behind in the industry and losing clients to competitors.

That said, you also shouldn't just blindly stay loyal to the same strategies that haven't gotten you the results that you want.

Mastering a poor strategy won't get you the growth you desire, either.

So, what should you do instead?

**Embrace One Key Strategy & Master It**

I recommend: Value-Driven Video Marketing

Instead of stacking new strategies or relying on outdated strategies, focus on this one -- using video to connect with your audience on a deeper level!

- Develop a consistent video strategy to attract high-quality leads.

- Educate, entertain, and inspire your audience to take meaningful action.

- Overcome rising ad costs and algorithm changes by being adaptable.

- Leverage the most powerful form of advertising - video advertising.

- Create engaging content that keeps your audience captivated.

Focusing on mastering the art of Value Driven Video Marketing (Especially with YouTube Ads & Organic YouTube) can be a game-changer!

This is especially crucial for coaches, consultants, experts, and information marketers who are striving to grow their businesses and consistently acquire high-quality clients.

Are you ready to focus on the One Thing that will lead to results?

Marketing is About More Than Just Generating Leads

It's about Mastering the Art of Long-term Audience Connection

Traditional Marketing:
- Generates quick leads.
- Increases short-term sales.
- Is effective but can be fleeting.

Value-Driven Marketing:
- Builds lasting relationships.
- Deeply connects with your audience.
- Establishes you as an industry authority.

To Achieve True Marketing Success:

1. Prioritize value over volume:
↪ Create content that resonates and compels action.

2. Understand your audience deeply:
↪ Connection is more than views; it's about engagement.

3. Optimize for long-term growth:
↪ Invest in strategies that build a loyal following.

Quick results are nice. Deep connections are invaluable.

What type of marketer are you striving to be?

(A traditional lead generator or a value-driven marketer?)

Little known fact about AdOutreach - we have a Mascot! 🐕

Riley, The Office Golden Retriever, who loves to spread Joy across the Office & loves to help out by cleaning up any crumbs we may leave after lunch!

Before you ask, Riley isn’t my Golden Retriever, she’s actually my COO, Julia's Golden Retriever - but she has a place in all of our hearts!

Fun Fact: We actually negotiated Riley into our Office Lease as one of the only Non-Service Dogs allowed in the Building!

Unfortunately, Riley isn’t as into YouTube as we all are here at AdOutreach, she prefers TikTok where she has almost 100,000 followers!

Although, she has started to make an appearance in our ads as a spokesperson for AdOutreach - so keep your eyes open for an ad featuring Riley coming to a YouTube screen near you soon! 😄

Do you have a Company Mascot / Pet?

True Leadership isn’t telling your team what to do, it’s teaching them to Think.

I’ve had hundreds of people work at my companies over the past 8 years & one universal truth I’ve learned is the importance of teaching your team to think & make decisions for themselves.

A common misconception is that to lead someone, you need to tell them what to do — but that’s not true leadership.

That’s just management - and it’s a linear process.

- You tell someone one thing, they do it.

- You tell them another thing, they do that.

- They ask you what to do when they face a challenge.

- If they have an idea, they hold it back or reluctantly ask you if they should do it.

This is a linear approach & it doesn’t actually empower your team. It actually creates bottlenecks that limit growth.

What should you do instead?

Teach your team how to THINK

Instead of telling your team what to do, teach your team how you think & encourage them to think for themselves.

- Teach your team how to think for themselves to solve problems & innovate new ideas.

- Your team solves problems by themselves as they pop up with minimal help.

- Your team innovates new ideas

- When you need to be involved, it’s your team bringing ideas to you (not the other way around)

- Your team encourages other team members to Think as well — raising the whole organization

There’s a multiplication effect!

This is especially important if you’re an Entrepreneur or CEO who’s cultivating other leaders with their own teams.

Do you teach your team to think?

𝗛𝗼𝘄 𝘁𝗼 𝗗𝗼𝘂𝗯𝗹𝗲 𝘁𝗵𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗟𝗲𝗮𝗱𝘀 𝗬𝗼𝘂 𝗔𝗹𝗿𝗲𝗮𝗱𝘆 𝗛𝗮𝘃𝗲! ♻️

The reality is that most businesses spend a lot of time, energy, and money attracting new leads, but when the majority of leads don’t convert right away, they ignore them & only focus on the few that convert & in bringing in more new leads.

This causes them to only focus on the 3-10% of their leads that are ready to convert right away & ignore the other 90 - 97%

Even though this is the norm in the industry, it’s a very wasteful way to approach growing your business — treating your lead list like a junkyard - when, in reality, it is a Goldmine!

But how do you tap into that Goldmine & get those other 90-97% of leads to convert?

That’s exactly what I will show you in this post — and when you do this right, you could even Double Your Conversions from the Leads You Already Have!

𝗧𝗵𝗲 𝗞𝗲𝘆 𝘁𝗼 𝗗𝗼𝘂𝗯𝗹𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 (𝗙𝗿𝗼𝗺 𝗟𝗲𝗮𝗱𝘀 𝗬𝗼𝘂 𝗔𝗹𝗿𝗲𝗮𝗱𝘆 𝗛𝗮𝘃𝗲)

Before we dive in, let me paint a picture for you:

Imagine you're at a bustling marketplace. You've got a stand selling the most amazing product. People are stopping by, they're interested, but most of them walk away without buying. Frustrating, right?

Now imagine if you could follow those people around the marketplace. Every corner they turn, there you are, reminding them about your product, showing them how it solves their problems, proving why you're the best choice.

That's exactly what OmniPresent Retargeting does - but in the digital world.

𝗦𝗼, 𝘄𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗶𝘀 𝗢𝗺𝗻𝗶𝗣𝗿𝗲𝘀𝗲𝗻𝘁 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴?

It's a counterintuitive approach to scaling ad campaigns that allows you to convert double the amount of leads into customers compared to traditional advertising systems.

We achieve this by effortlessly nurturing our leads 24/7 through what we call OmniPresent Retargeting – where we appear online wherever our customers go.

Here's the kicker: Most advertisers are sitting on an untapped stream of easy-to-close customers who need one more touchpoint to get them over the line. That's where OmniPresent Retargeting comes in.

Let me break it down for you:

𝗧𝗵𝗲 𝗢𝗺𝗻𝗶𝗣𝗿𝗲𝘀𝗲𝗻𝘁 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲

Think about it - your leads don't just live in their email inbox. They're scrolling Facebook, sharing on Snapchat, networking on LinkedIn, watching videos on YouTube, and maybe even browsing on Pinterest.

If you're only retargeting on one platform, you're missing out on dozens of touchpoints.

It's like making popcorn and deciding to throw away half the kernels before cooking. Doesn't make sense, right?

With OmniPresent Retargeting, we show up everywhere. From Facebook to Forbes, Snapchat to the New York Times, we position our ads to demonstrate why we're the right person to solve their problem.

𝗧𝗵𝗲 𝗡𝘂𝗿𝘁𝘂𝗿𝗲 𝗦𝗲𝗾𝘂𝗲𝗻𝗰𝗲

Here's where the magic happens. We don't just show the same "Buy Now!" ad everywhere. Instead, we create a nurture sequence that builds trust, overcomes objections, and positions us as the go-to authority.

𝗛𝗲𝗿𝗲'𝘀 𝗮𝗻 𝗲𝘅𝗮𝗺𝗽𝗹𝗲 𝗮𝗱 𝘀𝗲𝗾𝘂𝗲𝗻𝗰𝗲 𝘄𝗲 𝘂𝘀𝗲:

- 𝗔𝗱 𝟭: 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗿 - We remind them of the problem they're facing and why it's crucial to solve it.

- 𝗔𝗱 𝟮: 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲𝗿 - We present our offer as the ideal solution to their problem.

- 𝗔𝗱 𝟯: 𝗖𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗕𝗼𝗼𝘀𝘁𝗲𝗿 - We showcase testimonials and case studies to build trust.

- 𝗔𝗱 𝟰: 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝗖𝗿𝘂𝘀𝗵𝗲𝗿 - We address common objections head-on.

- 𝗔𝗱 𝟱: 𝗙𝗢𝗠𝗢 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 - We create urgency and scarcity to push them towards a decision.

This sequence does the heavy lifting for you. By the time a lead is ready to buy, all the preselling is already done.

𝗧𝗵𝗲 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗠𝗶𝘅

Now, you might be thinking, "Aleric, this sounds great, but won't I need a massive budget to be everywhere?"

Here's the beauty of it - you don't. We start small and scale up.

We’ve actually found its better to have a smaller budget across more platforms than to put all of it on one platform — kind of like spreading out your chips over multiple hands & bets instead of putting it all on red once.

- YouTube Ads

- Facebook/Instagram Ads

- Google Display Network

- Google Search (Exact Match & RLSA)

- LinkedIn

- Snapchat

- Pinterest

- AdRoll (this is a secret to appear across a variety of websites)
The key is to start with a small daily budget - and then scale up as you see results.

𝗧𝗵𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

Here's a secret - your retargeting ads don't always need to be "ads" in the traditional sense. We often use our best performing organic content as ads.

𝗗𝗶𝗱 𝗮 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝘃𝗶𝗱𝗲𝗼 𝗽𝗲𝗿𝗳𝗼𝗿𝗺 𝗽𝗮𝗿𝘁𝗶𝗰𝘂𝗹𝗮𝗿𝗹𝘆 𝘄𝗲𝗹𝗹? 𝗧𝘂𝗿𝗻 𝗶𝘁 𝗶𝗻𝘁𝗼 𝗮𝗻 𝗮𝗱. (a special type of ad called “In-Feed” we’ve talked about)

Got a blog post that's getting tons of engagement? Create Search & Image ads that lead to that piece of content!

This approach not only saves you time and money on ad creation, but it also ensures you're putting your best foot forward.

The more valuable content your ideal client consumes, the more likely they are to become a client once they’re ready!

𝗧𝗵𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗟𝗼𝗼𝗽

OmniPresent Retargeting isn't a "set it and forget it" strategy. It's a living, breathing system that needs constant optimization.

We review our ads consistently, looking at:

- Which platforms are performing best?

- Which ad types are getting the most engagement?

- Which messages are resonating with our audience?

Then we double down on what's working and optimize what's not.

Now, I know what you're thinking. "Aleric, this sounds amazing, but it also sounds like a lot of work!"

You're right, it is. When we first implemented this at AdOutreach, it took us years of trial and error. But the results? Absolutely mind-blowing.

Within days of launching our OmniPresent Retargeting System, we had leads that had been dormant for MONTHS suddenly booking calls.

They were telling us they saw us everywhere, treating us like industry celebrities. These became some of the easiest sales we've ever enrolled.

But here's the thing - you don't have to go through those years of trial and error like we did. Because we've distilled everything we've learned into a comprehensive, step-by-step course: The OmniPresent Retargeting System I launched last week.

This isn't just theory. It's a practical, actionable system that you can implement in a single weekend.

Here's what's included:

𝟭. 𝗢𝗺𝗻𝗶𝗣𝗿𝗲𝘀𝗲𝗻𝘁 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗤𝘂𝗶𝗰𝗸 𝗦𝘁𝗮𝗿𝘁 𝗚𝘂𝗶𝗱𝗲: Hit the ground running with our condensed strategy overview.

𝟮. 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺-𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗠𝗼𝗱𝘂𝗹𝗲𝘀: Detailed, step-by-step instructions for Retargeting Ads on YouTube, Facebook, LinkedIn, Snapchat, Pinterest & More!

𝟯. 𝗔𝗱𝗥𝗼𝗹𝗹 𝗤𝘂𝗶𝗰𝗸 𝗦𝘁𝗮𝗿𝘁 𝗖𝗼𝘂𝗿𝘀𝗲: Learn how to use this powerful tool to buy ad inventory on a variety of other websites (in addition to the core platforms)

𝟰. 𝗕𝗼𝗻𝘂𝘀: 𝗢𝗺𝗻𝗶 𝗟𝗲𝗮𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Because retargeting is just one piece of the puzzle - you need to know how to manage your leads.

If you want to start Maximizing the Value of the Leads you Already Paid for & tap into the Goldmine that you’re sitting on right now…

I’ll put a link in the Comments to get Early Access to my full Omnipresent Retargeting Course!

So You Can...

𝗗𝗼𝘂𝗯𝗹𝗲 𝘁𝗵𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗟𝗲𝗮𝗱𝘀 𝗬𝗼𝘂 𝗔𝗹𝗿𝗲𝗮𝗱𝘆 𝗛𝗮𝘃𝗲! ♻️

𝗧𝗵𝗲 "𝗧𝗿𝗲𝗲 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆" 𝗳𝗼𝗿 𝗠𝗮𝘀𝘀𝗶𝘃𝗲𝗹𝘆 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗔𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 🌲

Have you ever wondered why some businesses seem to effortlessly scale their ads while others struggle to grow?

The secret is honestly simpler than you think. Today, I'm going to reveal one of the most powerful strategies I've developed over years of running successful YouTube Ad campaigns: The “Tree Scaling” Strategy.

𝗧𝗵𝗲 𝗕𝗮𝗹𝗹𝗼𝗼𝗻 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: 𝗪𝗵𝘆 𝗠𝗼𝘀𝘁 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗘𝗳𝗳𝗼𝗿𝘁𝘀 𝗙𝗮𝗶𝗹

Before we get into the Tree Scaling Strategy, let's talk about why most advertisers fail when they scale.

They typically use what I call the "Balloon Approach"

Here's how it typically goes:

1. You find a winning ad campaign

2. Excited by the results, you dramatically increase the budget

3. Initially, you see a surge in results

4. But soon, performance starts to decline

5. You keep pumping money in, hoping to recreate the initial success

6. Eventually, the campaign "pops" - costs skyrocket, and results plummet

Sound familiar? 🤦‍♂️ This approach fails because it doesn't account for the nuances of ad platforms and audience behavior. When you rapidly increase spend, you:

- Exhaust your most responsive audience too quickly

- Trigger algorithm changes that can hurt performance

- Lose the ability to optimize effectively due to too many variables changing at once

It's like trying to turn a speedboat into a cruise ship overnight. It just doesn't work. But luckily for you — I have a better & safer alternative to scaling:

𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗧𝗿𝗲𝗲 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆?

The Tree Scaling Strategy is a method of scaling your YouTube Ads that mimics the growth of a tree (or forest of trees). Just like a tree grows from a single trunk and branches out, your ad campaigns start with a core successful campaign and branch out into new, related campaigns!

Here's how it works:

1. Start with a Solid Trunk (Your Core Campaign)

2. Grow Strong Branches (Scale Successful Elements)

3. Prune Weak Branches (Cut Underperforming Elements)

4. Plant New Seeds (Test New Ideas)

Let's break each of these down:

𝟭. 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗮 𝗦𝗼𝗹𝗶𝗱 𝗧𝗿𝘂𝗻𝗸 (𝗬𝗼𝘂𝗿 𝗖𝗼𝗿𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻)

The trunk of your tree is your initial successful campaign. This is the foundation of your ability to scale. It's the campaign that's already proven to work, delivering a positive ROAS (Return on Ad Spend).

For example, let's say you're running a YouTube Ad for your coaching business, and you've found a winning combination of targeting, ad creative, and landing page. If that campaign is producing leads, calls & sales at a good rate — then this is likely a campaign you want to scale! This is your trunk.

You can start scaling this campaign slowly (just like you would water & nurture a tree) while beginning step 2 — which is creating new campaigns (branches)!

(𝘈𝘷𝘰𝘪𝘥 𝘵𝘩𝘦 𝘶𝘳𝘨𝘦 𝘵𝘰 𝘴𝘤𝘢𝘭𝘦 𝘵𝘩𝘦 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯 𝘭𝘪𝘬𝘦 𝘢 𝘣𝘢𝘭𝘭𝘰𝘰𝘯 & 𝘫𝘶𝘴𝘵 𝘱𝘶𝘮𝘱 𝘪𝘵 𝘧𝘶𝘭𝘭 𝘰𝘧 𝘮𝘰𝘯𝘦𝘺 — 𝘢𝘴 𝘐 𝘴𝘩𝘢𝘳𝘦𝘥 𝘦𝘢𝘳𝘭𝘪𝘦𝘳, 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘩𝘰𝘸 𝘺𝘰𝘶 𝘳𝘪𝘴𝘬 𝘴𝘢𝘣𝘰𝘵𝘢𝘨𝘪𝘯𝘨 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧!)

𝟮. 𝗚𝗿𝗼𝘄 𝗦𝘁𝗿𝗼𝗻𝗴 𝗕𝗿𝗮𝗻𝗰𝗵𝗲𝘀 (𝗧𝗲𝘀𝘁 & 𝗦𝗰𝗮𝗹𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝘀)

Once you have your base campaign (trunk), it's time to grow branches. These are variations of your successful campaign.

You will create New Campaigns (not the same campaign) that are slight variations on your winning campaigns — we call these tree branches!

- Create slight variations of your successful ads (different hooks etc.)

- Expand your targeting to similar audiences

- Test branching into new targeting options, audiences or even demographics

The key here is to make small, incremental tests in new campaigns. You're not reinventing the wheel; you're optimizing what's already working.

(𝑅𝑒𝑚𝑒𝑚𝑏𝑒𝑟, 𝑡ℎ𝑒𝑠𝑒 𝑎𝑟𝑒 𝑁𝐸𝑊 𝑐𝑎𝑚𝑝𝑎𝑖𝑔𝑛𝑠 𝑦𝑜𝑢 𝑎𝑟𝑒 𝑡𝑒𝑠𝑡𝑖𝑛𝑔, 𝑛𝑜𝑡 𝑒𝑥𝑝𝑎𝑛𝑑𝑖𝑛𝑔 𝑦𝑜𝑢𝑟 𝑒𝑥𝑖𝑠𝑡𝑖𝑛𝑔 𝑐𝑎𝑚𝑝𝑎𝑖𝑔𝑛)

𝟯. 𝗣𝗿𝘂𝗻𝗲 𝗪𝗲𝗮𝗸 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 / 𝗕𝗿𝗮𝗻𝗰𝗵𝗲𝘀

Just like a real tree, not all branches will grow strong. Some campaign variations might not perform as well as your original campaign. This is where pruning comes in.

Regularly review your campaigns and cut off the underperforming branches.

- Pause ad variations that aren't converting

- Removing targeting options that aren't delivering results

- Remove videos that aren’t performing

- Reduce budget on lower-performing campaigns

Remember, pruning isn't a failure - it's a necessary part of healthy growth!

As I’ve shared before, you either Win or Learn — and this is how you rapidly learn & test so you can Win even more!

𝟰. 𝗣𝗹𝗮𝗻𝘁 𝗡𝗲𝘄 𝗦𝗲𝗲𝗱𝘀 (𝗧𝗲𝘀𝘁 𝗡𝗲𝘄 𝗜𝗱𝗲𝗮𝘀)

While you're growing, branching out and pruning your main tree, don't forget to plant new seeds.

These are entirely new campaign ideas that you test on a small scale to see if they can become trees themselves (building your forest).

You might try:

- A completely different ad angle

- A new offer or lead magnet

- A new Funnel

- An untapped audience segment

Start these new campaigns with a small budget. If they show promise, you can gradually increase investment and potentially grow a whole new tree & build your forest (repeat steps 1-3 for your new tree)!

𝗣𝗿𝗼 𝗧𝗶𝗽𝘀 𝗳𝗼𝗿 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝘁𝗵𝗲 𝗧𝗿𝗲𝗲 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

1. Be Patient: Trees don't grow overnight, and neither do scaled ad campaigns. Give your variations time to gather data before making decisions.

2. Keep Detailed Records: Track which elements you're changing in each variation. This will help you identify patterns in what works and what doesn't. (This way you Learn)

3. Balance Growth and Stability: While it's exciting to try new things, always keep a portion of your budget allocated to your proven winners.

4. Use AI to Your Advantage: Tools like our KeywordSearch AI Audience Targeting Tool can help you identify new targeting opportunities and even generate ad copy variations!

5. Don't Forget the Roots: As you scale, always keep an eye on your foundation - your offer, your landing page, your overall funnel. Make sure these can handle increased traffic.

The Tree Scaling Strategy has been a game-changer for my business and for many of our clients. It allows you to scale systematically and sustainably, minimizing risk while maximizing growth potential!

Remember, the goal isn't just to spend more on ads - it's to grow your business. By following this strategy, you're not just increasing ad spend; you're cultivating a thriving ecosystem of campaigns that can support long-term business growth.

That’s it, that’s the Tree Scaling Strategy – Now go out & plant those trees! 🌲