Whizard Strategy
Solving sales and marketing problems for building material manufacturers.
Whizard Strategy helps building material manufacturers solve tough sales and marketing problems. Whizard Strategy is changing the way building materials companies market their products and services—it’s less about the checkbook and more about the strategy. As a dynamic speaker, business strategist and marketing expert, Mark Mitchell brings ideas that create change, increase sales and stop spending
09/21/2023
Better ways to sell architects than exhibiting at AIA.
8 Tips for Selling Building Materials to Architects | Whizard Strategy I returned from the AIA show recently and I’m still shaking my head at some of the things I saw. It’s a great conference - if you’re an architect. If you’re a manufacturer, it’s a frustrating event. I saw several building materials reps standing at their booths, waiting patiently for traff...
06/22/2023
How to create winning building materials sales presentations.
Why Building Materials Sales Presentations Are So Bad | Whizard Strategy I’ve gone on more sales calls than I can count. I’ve seen building materials salespeople try to sell every type of product to every type of customer - architects, distributors, dealers, contractors, engineers, big boxes and owners. It didn’t matter who we were meeting with, however. Because mo...
06/21/2023
Better ways to sell architects than exhibiting at AIA.
8 Tips for Selling Building Materials to Architects | Whizard Strategy I returned from the AIA show recently and I’m still shaking my head at some of the things I saw. It’s a great conference - if you’re an architect. If you’re a manufacturer, it’s a frustrating event. I saw several building materials reps standing at their booths, waiting patiently for traff...
05/01/2023
Great time at the welcome reception for the Whizard Summit.
04/28/2023
Why You’re Struggling to Sell Building Materials Virtually | Whizard Strategy This is part two of my series on being more successful with fewer salespeople. Be sure to check out part one if you haven’t yet. We might eventually need a new name for field sales reps. At the moment, they’re still putting boots to the ground and making sales calls in person. But more and more ...
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101 Colorado Street
Austin, TX
78701