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We had a great time at the Chicago Conference last week, and heard from some innovative marketers who are really delivering results for their brands.

Across case studies and conversations, three themes emerged:
1. Human-centered marketing is everything. This true for all verticals, including B2B brands.

2. Advertising is about “pull” as much as it is “push.” A great quote from one session: "It is NOT about connecting with your consumer. It IS about your consumer wanting to connect with you."

3. Media is more human and personable than ever. “Personas” will only get a brand so far—developing insights and media plans around real people is key to engagement.

The upfronts are right around the corner, and Sy Chaba has two things on his mind when it comes to live sports:

1. multi-platform deals with analytics that actually help advertisers understand the impact of their investments
2. hyper-local opportunities with Regional Sports Networks

Read more predictions from Sy and other media buyers and sellers in the latest from Ad Age, and thank you to Ad Age for including us!

7 live sports predictions for the TV upfronts Media buyers and sellers track the top trends in live sports impacting this year's upfront deals, as well as the rising sports properties to watch.

Three generations of leadership, three eras of Kelly Scott Madison. Current KSM President Chad Maxwell, current CEO and former President Joni Williams, and Co-Founder and former President Len Cohen. Since KSM's founding in 1966, media has evolved exponentially, yet our mission to maximize the impact of our brand partners' media investment remains unchanged.

It's the most wonderful time of the year: when we can take a break from our day-to-day, celebrate our learning and successes from the last year, and look ahead to where we're going in the next.
From all of us at KSM, wishing you a happy and healthy holiday season.

We love getting together with family for the holidays, but meal planning can be a lot! The good news: Farmland has breakfast handled. Whether you need a quick bacon, egg & and cheese flatbread for Uncle Jeff who unexpectedly crashed on the couch, or a big family brunch before everyone heads to the airport, Food52 and Farmland's breakfast edit has all the recipes you need.

Breakfast Done Right Our favorite recipes for the most important meal of the day

Social platforms are becoming the new search engines, and that shift is going to move even faster in 2025. Only have 15 minutes to get up to speed? This episode of Content Amplified from Masset, featuring KSM's Ashley Hutchings, is the place to start!

Is Social Media the New Search? Content Amplified · Episode

🚀 Get Ahead of the Curve, Brand Marketers! 🚀

Don't let the future of media catch you by surprise. We've pinpointed the game-changing evolutions that will move your bottom line in 2025—here's what you can do to embrace these innovations and keep your competitive edge:

Last week's MediaPost TV & Video Insider Summit was full of strategic insights for brand marketers and media pros alike. Associate Director of TV & Video Cindy Shekoski shares her top takeaways to make your media dollars work harder in our latest:

Media Moments | Takeaways from the MediaPost Conference Couldn't make the MediaPost TV and Video Insider Summit? We have you covered.

🎉 Congratulations to Ashley Hutchings and Nicholas Burril! 🎉
We are thrilled to announce that Ashley and Nicholas have successfully passed the TikTok Media Buying Certification Exam! This achievement highlights their dedication and expertise and enhances our ability to deliver cutting-edge advertising solutions to our clients.

The TikTok Media Buying Certification is a significant milestone, demonstrating proficiency in creating, managing, and optimizing TikTok ad campaigns. With this new credential, Ashley and Nicholas are ready to take our clients’ TikTok ad campaigns to the next level, ensuring we stay ahead of the curve in delivering engaging and effective strategies.

Join us in celebrating their success! 🚀

We're excited to be attending the MediaPost TV & Video Insider Summit this week in Austin, TX. Associate Director of Video & Audio Cindy Shekoski will be speaking at 10:15 CDT on the "Navigating Investments in Today's Evolving TV Media Landscape" panel, and Partner and Chief Solutions Officer Jon Lichter will be moderating a Tuesday morning roundtable. If you're attending the conference, say hello!

Meal planning can be tough, but Smithfield has you covered! We partnered with Food52 to create "Back At It: Breezy Meals for Busy Days," full of easy and flavorful recipes to jazz up your meal rotation. Our favorite recipes like Carbonara Two Ways and the Sous Chef Salad feature products from Smithfield and full share of voice. Check out all the delicious opportunities here:

Back At It Simple, Satisfying Meals That Make the Back-to-School Routine a Breeze

If you missed our latest webinar, don't stress—it's now available on demand! Even if you think Boomers aren't an obvious fit for your brand, here's why marketers should expand media campaigns to include them:
💸 52% of U.S. wealth concentrated in 20% of the population
🧓 Multi-generational influence (most brand-aware retired generation in history)
📢 Easier to reach than you might think—if you know how.
Plus, tactical tips you can use right away and expert strategies to boost impact.

Bold Builder Live: Boomers and Your Bottom Line Boost your bottom line with effective media strategies targeting Baby Boomers. Watch our webinar for insights on reaching A60+ and maximizing profits.