Studio Guerassio

Why Your Brand Must Align With Your Strategy EP 214 - Amanda Guerassio founder of Studio Guerassio talks about trends in design for branding and websites, choosing fonts and why your branding must align with your business strategy. https://studioguerassio.com The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a gues...

Hey, Facebook friends! I’ve got a couple spots open for people who want to start off strong in 2023 with fresh new branding and it occurred to me that I haven't really talked to you all about what I do or who I'm looking to work with.

So! Here are some signs that a person is a great fit to work with me:

➤ They’re launching their next business venture (or revamping an existing one) and want to have a strategic brand framework that makes decision-making a breeze.
➤ They’re ready for the clarity and confidence a well-defined brand can bring.
➤ They're building a business around what lights them up and want to have all of the brand pieces in place for a streamlined launch or re-launch.
➤ They know they need a powerful and consistent brand to realize the business and life of their dreams.
➤ They've gone the DIY route before and don’t want to do that again. They’re excited to hand brand development over to an expert and see their vision brought to life.
➤ They are progressive, tech-savvy, decisive, and a freedom seeker.

Is that you, or do you know of anyone like that who might need some branding work started in the next month or so that you can connect me with?

I would super appreciate it!

You can connect us via email or send them to my website.
[email protected]

Studio Guerassio - Brand & Logo Design - Branding Consultant Studio Guerassio is a chill branding agency for driven entrepreneurs who have a lot of ideas and need a strategic guide to distill their vision with clarity and empathy. Offering brand strategy and full-service brand design. Located in Austin, TX; working worldwide.

Time to finally knock 'figure out my brand' off your to-do list, with some help. 😎

I'm hosting a workshop to help entrepreneurs and business owners feel more grounded in business by learning to think about it from a strategic angle instead of always winging it. 🎯

The Brand Clarity Workshop will reconnect you to why you started your business, where you want it to go, and how you want it to show up in the world. ✨

You'll walk away with clear goalposts to guide your design, copy, marketing, messaging, and more. 🤩

In this half-day workshop, I'll walk you through what branding is, how to think about branding with a CEO mindset, and all of the different questions you need to ask yourself to clarify your core brand. We'll go through the provided brand clarity exercises together during the workshop, and you'll be able to ask questions and chat with fellow attendees.

My goal is to help you you dig deep, remove confusion, and find your way to a brand that feels aligned and powerful and poised to take off. 🚀

If this sounds like something you need, visit this link to sign up:
https://bookme.name/studioguerassio/brand-clarity-workshop-jul7?from=user

Trying something new.

Hey friends! 👋

I’m working on a new project that’s something a bit different for me. I’m looking for a particular type of person to be involved, and *you* might be a fit.

The mission of this project:

▶️ I want to help 40 solopreneurs and small business owners go from frustrated and confused about their brand, to confident in and energized by it.
▶️ I want to provide the kind of in-depth experience found in my larger service packages, for less than 10% of what it normally costs.
▶️ I want my inbox and DMs to be flooded with messages about how your business took off and grew into what you had dreamed it would be, once you had a truly aligned brand and real goalposts to steer towards.

Here’s the criteria to be part of this project:

✅ You are a solopreneur, entrepreneur, founder, business owner - i.e. the head honcho main decision maker for your business.
✅ You’ve realized that your business’ brand needs attention (and intention) but are uncertain about where to start or how to go about making it better or stronger.
✅ You would love to fall back in love with your business by reconnecting with why you started it, where you want it to go, and how you want it to show up in the world.
✅ You are kind, cool, purposeful, and willing to do the work.
✅ You want to uplevel your CEO mindset and start thinking about your business strategically.
✅ You want to stop feeling lost about what direction to go in for your business’ design, messaging, marketing - all of it.
✅ You want to hang with me.

If you match that criteria, reply to this post with the word CURIOUS and I’ll DM you more info (make sure to check spam/message requests so you don’t miss my message).

Thanks!
Amanda

The Entrepreneurs Rocket Fuel Web Summit starts today!

Over the next two days, you’ll have the chance to hear from experts on topics like:

- Empowered Leadership
- Creating a High-Ticket Experience
- Mindset Shifts for Productivity and Abundance
- Being More Magnetic and Visible
- Financial Peace of Mind
- Passive Income Strategies

And more!

And of course, don’t miss my session:

How to Shape Your Business’ Brand
by Amanda Guerassio, Brand Strategist & Designer
1pm CST on Tuesday, May 31, 2022

Your business has a brand, whether you’re actively building and shaping it or not. Learn how to approach branding like a CEO, and how having a clear brand not only helps your business but makes your life easier.

- Learn the different parts of branding (it’s not just your logo)
- Why it’s important to take time to sit down and be intentional with what you want your brand to be.
- Key parts of clarifying your core brand.
- How to use your core brand to guide business decisions across design, voice, marketing, and more.

The summit is FREE to attend… and the speakers are all live so you can interact and ask your questions - some amazing value!

If you haven’t already, register now to grab your free ticket:
https://entrepreneurs-rocket-fuel-web-summit-11.heysummit.com/?sc=CaDV8yIs&ac=VLzaHfa2

A recent brand and website project for a very unique venture! ✨⁠⁠
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Now that 36 Days of Type is over, I'll be back to my normal design and branding content - starting with this branding project for WTF Just Happened?! ( ) 🎉⁠⁠
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This was a really interesting brand to work on. The founder Liz lost her father a few years ago, and it sparked a journey into exploring grief and the possibility of an afterlife. ⁠⁠
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Normally a science-y skeptic, Liz was surprised at the things she found and learned, and is turning them into a book and podcast. 📖⁠⁠
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She needed a brand that captured that balance between skeptic and hope, and had a more personal feel that something clinical, even though she delves into the science side of things. ⚖️⁠⁠
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The project included a full logo suite, brand guidelines, and a Squarespace website to get her started. Swipe through the images above to see her new branding.⁠⁠
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“My brand was not easily portrayed visually, but Amanda captured it perfectly and it looks amazing! She was really thorough, starting with a long and in-depth questionnaire that not only helped her understand my brand, but helped me understand it better. She was really communicative and collaborative too. I 100% recommend Amanda!”⁠⁠
—Liz E., founder of WTF Just Happened?! 🤩⁠⁠
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An unused direction from a recent branding project. 🍷⁠⁠

For a wine importer and retailer, not a vineyard/winemaker. 📦🍾
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Sometimes, even if a visual direction doesn't end up being a great fit for a particular client, a designer falls in love with the aesthetic itself. 👩🏻‍💻⁠⁠
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That's what happened here. I *love* this logo suite 😍 (swipe through to see). So I wanted to share it. I've changed the name so as not to infringe on my client, but otherwise left it the same. 🥰⁠⁠
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That's it. That's the caption. 🤷🏻‍♀️⁠⁠
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What do you think? 🤔

How long does it take to design a brand? 🤔⁠⁠
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Well, sorry, Amazon Prime addicts and instant gratification junkies, but it's not an overnight job. 🙅🏻‍♀️⁠⁠
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Nor should it be! This is the foundation and face of your business, it's something you want to take care with, not rush. ⏳⁠⁠
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A good designer will help you slow down and be strategic with your branding. They'll get to know your business inside and out, and help you clarify your core brand if you haven't done that already. This gives both parties a much clearer idea of what the other pieces of branding should aim for, including the design. 🎯⁠⁠
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A good designer will also take time to research your industry and competition, to see what else is being done, and how your business can be better or different and stand out. 📝⁠⁠
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Then, they will get to work trying to translate all of this information into the visual forms that will work best for your business: a Look that will attract your ideal audience, make you recognizable, and perfectly capture the vibe you want for your business. 😎⁠⁠
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This all takes time and intention, so when you're looking to brand your business, be sure to plan accordingly. ⌚⁠⁠
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For example, my branding timeline can take anywhere from 3-4 weeks for a logo and brand guidelines, to more like 12 weeks if we're building out across other platforms, too (social, print, web). 📆⁠⁠
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You can help keep your branding project on track by being diligent about your core brand homework, being prompt with feedback or revision requests, and generally making sure your designer has everything they've requested from you in order to do an awesome job.👍🏻⁠⁠
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If you're ready to get to work on your brand, shoot me a DM! 📥⁠⁠
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A new something little sweet for clients and referral partners. 😁⁠⁠
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I've been looking for a good thank you gift to send out for my business for awhile now. Something affordable, custom, and delightful. But I wasn't really finding anything that fit the bill. 😕⁠⁠
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Enter Sweeter Cards (). 😎⁠⁠
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Dark chocolate? Yes please. 🍫⁠⁠
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Sea salt caramel? My favorite. 😋⁠⁠
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Small batch? Awesome. 🙌🏻⁠⁠
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Packaging I can customize? YES!!!! 🤩⁠⁠
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I received my first test print and bar yesterday, and I am stoked! The packaging turned out just how I wanted (and of course so on-brand!), and the chocolate itself is DELICIOUS. Swipe through to see the full packaging and bar. ⁠⁠
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Suffice to say, Sweeter Cards has a new fan, and I have a new go-to thank you gift. 😁⁠⁠
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Do you send out thank you gifts for your business? If so, what? I'm curious! ⬇️⁠⁠
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