Thunderhead Marketing

"Google’s share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Google’s global search market share was under 90% during each of the final three months of 2024."

https://searchengineland.com/google-search-market-share-drops-2024-450497

Still wondering why locals can’t find your business on Google? Time to optimize that Google Business Profile! 😬

When was the last time you checked to make sure your Best Business Bureau (BBB) listing is up to date? 🤔

Via - Brightlocal

Does a law firm’s website have the right elements to engage visitors and drive action? 🌐👀 These 5 key features can turn a basic page into a powerful marketing tool:

1️⃣ Clear Call-to-Action (CTA): CTAs are essential for guiding visitors toward taking action. There should always be an easy-to-access CTA available as potential clients navigate your site.
2️⃣ Prominent trust signals: Trust signals like testimonials, professional affiliations, and awards help establish credibility across your site. Studies show that trust signals can be especially effective when displayed near CTAs.
3️⃣ Visual Appeal: High-quality visuals makes a website more engaging and professional.
4️⃣ User-Friendly Navigation: Good navigation ensures visitors can easily find the information they’re looking for.
5️⃣ Easy-to-Read Content: Content that is well-organized and easy to read keeps visitors on the site longer and increases conversion rates.

Ensure a site is functional, appealing, and optimized to attract more clients. Read these tips and more: https://thunderheadmarketing.com/blog/10-pages-every-law-firm-website-needs/

Still waiting for patients to find your Google profile without optimizing it first? 😬

What's the best way to proceed with the redesign of a healthcare website - a template site, semi-custom, or a fully custom site? 🏥 There are pros and cons to each approach; which one is best in which situation? Consider these key factors to ensure the newly designed site works effectively for both patients and the practice.

Templates: Using pre-made website templates is a fine choice for specific needs, like landing pages or small sites for promotional campaigns.

Semi-Custom: Page builders such as Elementor, Divi, Kadence, and others offer a diverse range of templates, each equipped with extensive customization features.

Custom: Custom designs may require more time and investment, but they typically deliver precisely what you desire. They also require more input from the client, as there are more decisions to be made.

Ready to give your healthcare company's site a facelift? Learn more about your options, or contact us for info on what is right for your company - https://thunderheadmarketing.com/healthcare-website-redesign/

What does your review automation look like? 👀

Wondering why your law firm isn’t ranking higher in local search results? 🤔 It could come down to 5 essential factors that often get overlooked. Improving these can make the difference between being visible to potential clients or getting lost in the crowd.

𝗚𝗼𝗼𝗴𝗹𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗿𝗼𝗳𝗶𝗹𝗲: Google uses information from these profiles to determine which local businesses will appear at the top of search results.

𝗢𝗻 𝗣𝗮𝗴𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲: Along with an optimized listing, the law firm’s website should feature geo-targeted keywords and locally relevant content.

𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗕𝗮𝗰𝗸𝗹𝗶𝗻𝗸𝘀: These links play a crucial role in ranking your website in local search results by helping to build your website’s domain and page authority.

𝗣𝗿𝗼𝘅𝗶𝗺𝗶𝘁𝘆 𝘁𝗼 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝗿: When all other factors are equal, businesses closer to the searcher are more likely to appear higher in the search results.

𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 (𝗨𝗫): When a user conducts a search, they want to quickly and easily find the most relevant and useful information that meets their needs.

Dive deeper into these local search factors, with tips on how to stand out online - https://thunderheadmarketing.com/blog/5-factors-that-influence-local-search-results/

Reputation is everything in the legal world, and waiting for reviews to roll in isn't enough. You can’t leave it to chance that clients will share their positive experiences online. In fact, one of the biggest mistakes attorneys make is not asking for reviews!

Did you know clients are more likely to post about a negative experience than a positive one? A single bad review could impact your online presence. That's why it’s key to implement a reputation marketing program that automates the process of asking for and receiving feedback. Here are some effective ways to proactively gather client reviews:

𝗤𝗥 𝗖𝗼𝗱𝗲 𝗖𝗮𝗿𝗱𝘀: Replace traditional cards with QR codes at your reception desk, so clients can easily scan and leave reviews on platforms like Google or Yelp.

𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗙𝗼𝗹𝗹𝗼𝘄-𝗨𝗽 𝗘𝗺𝗮𝗶𝗹𝘀: Within a week of closing a case, send a personalized email thanking your clients and providing direct links to review sites.

𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗥𝗲𝘃𝗶𝗲𝘄 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Make leaving reviews easy by integrating review links directly on your law firm’s website.

𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: Include a section in your regular newsletter inviting clients to share their feedback on review platforms.

𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Use platforms like Facebook and Twitter to request recommendations and engage with your followers to build a positive online presence.

Start building your 5-star reputation today! 🌟🌟🌟🌟🌟 Check out our blog post for more tips on boosting your law firm’s online reputation. - https://thunderheadmarketing.com/blog/why-client-reviews-are-vital-for-your-law-firms-online-reputation/

📲 Social media has completely transformed how we communicate and share information, and healthcare is no exception. If you’ve been hesitant to dive into Facebook, Instagram, Tik Tok or YouTube, here are 5 reasons why social media could be a game-changer for your healthcare business:

1. Build and Strengthen Your Brand: Social media helps healthcare companies build a memorable brand, and consistent branding across platforms boosts recognition and loyalty.

2. Humanize Your Healthcare Business: Social media allows you to highlight the compassionate and personalized care provided by your organization, showcasing the positive impact your services have on patients’ lives and the community around them.

3. Provide Patient Education : Providers can use social media to share accurate, up-to-date health info, helping clear up misinformation and educate people providing useful health tips and advice.

4. Enhance Patient Engagement: Social media boosts patient engagement by encouraging discussions, sharing experiences, and quickly responding to comments and messages. It helps create a space where patients can connect, ask questions, and get reliable healthcare info.

5. Improve Search Engine Rankings: Optimizing and regularly updating your social media profiles not only helps engage your audience, but also signals to search engines that you are an expert and sought-after voice in your niche, which can boost your visibility in search engines. Using relevant keywords and hashtags can also help attract more users and signal your expertise.

Check out our blog post on the topic for more info on why your healthcare company needs a social media presence. - https://thunderheadmarketing.com/blog/healthcare-social-media-marketing-reasons-why/

"This report comes after the DOJ ruled Google a monopoly earlier this month.

But a breakup might not happen, it is "being considered" but less severe options are on the table, like sharing data with competitors and other providers."

DOJ Considers Breaking Up Google: Separating Android & Chrome; Maybe Ads US Considers a Rare Antitrust Move: Breaking Up Google, out of Bloomberg last night was the big business news from yesterday. How would Google be broken up? Well, they would diversify Android and Chrome and potentially try to force Google to sell "AdWords," they mean Google Ads.

😳