We Never Close

The dress must follow the body of a woman, not the body following the shape of the dress.

Much like a writer's ability to tell a story using words, fashion designers use fashion and design as a medium for storytelling and take us on a journey of escapism. The symbolism behind a garment's colour, texture, print, images, embellishments and silhouettes is how designers and brands tell their stories.

Fashion has to reflect who you are, what you feel at the moment and where youre going.

Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion industry as that which is trending.

Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well.