Waterloo Media

As media consumption continues to fragment, a multi-media advertising campaign is the most effective strategy. A combination of radio and digital is a powerful 1-2 punch!

Radio creates initial consumer trust and brand familiarity, while digital platforms capture that consumer intent by providing paths for research, validation, and purchasing. At Waterloo Media, we can help you build the radio/digital campaign that delivers results!

Check out the article from Annette Malave Annette, SVP/Insights, RAB 👇

Radio Creates Demand. Digital Captures It. Author: Annette Malave, SVP/Insights, RAB Part One: Why the Best Marketing Strategies Don’t Choose Between Radio and Digital Note: This is the first article in a two-part series exploring how…

From the bottom of our hearts, thank YOU for making our Blues on the Green dreams come true for another year! 😍
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Thank you to our staff at Waterloo Media, all of the artists and band members who played this year, and our production team for helping to provide a safe, fun, and FREE event for the whole city!
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We also want to thank H-E-B and all of our sponsors and vendors for keeping this amazing tradition alive.
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More photos coming soon! We ❤ you, Austin - See you later! 👋

** NEW MAP UPDATE **
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One more evening of BOTG! Plan ahead and take a screenshot of the festival map below to help you find food, drinks, bathrooms, water stations, and other vendors around the park. Start hydrating now, and we will see you soon! 😎

WEDNESDAY'S Blues on the Green lineup!

- Nik Parr & The Selfless Lovers
- Mama Duke
- Brownout

Thanks for the PERFECT first day of BOTG! Once again, vendors will be open at 5:30PM and music starts at 7PM! Have questions? Let us know in the comments below or visit waterloomedia.com/botg for more info. Let's make this last evening out at Zilker the best BOTG yet! 🌅💃🕺

T-minus 2 hours until the first Blues on the Green artist of 2026 performs at Zilker Park!
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‼Plan ahead and take a screenshot of the festival map below‼ to help you find food, drinks, bathrooms, water stations, and other vendors around the park. Start hydrating now, and we will see you soon! 😎

TUESDAY'S Blues on the Green lineup!

- Kylie Hernandez
- Aaron Behrens
- Alejandro Escovedo

Park opens at 5:30PM and music starts at 7PM! As always, visit waterloomedia.com/botg for more info. See you out at Zilker Park! 😎🎶🎸

✨ ONE. MORE. DAY! ✨We can't WAIT to see y'all out at Zilker Park for another wonderful year of live music, delicious eats, and Austin tradition. Swipe through these "know before you go" tips to prep yourself for this week.
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JUNE 9th
Kylie Hernandez
Aaron Behrens
Alejandro Escovedo

JUNE 10th
Nik Parr & The Selfless Lovers
Mama Duke
Brownout
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Still have questions? Drop them in the comments or visit waterloomedia.com/botg to learn more!

‼️Attention all BOTG lovers‼️ Still Austin Whiskey Co. will be slinging their world famous "Cold Fashioned" at Blues on the Green. This frozen bev pairs perfectly with live music!❄️
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21+ can give it a taste at Waterloo Media's Blues on the Green at Zilker Park on June 9th and 10th!

Blues On The Green » Waterloo Media Blues on the Green, Austin’s longest-running free concert series, returns June 9 & 10 with two nights of free live music in the heart of Austin. Each summer tens of thousands of Austinites gather for this live music tradition, bringing together local music, community energy, and the unmistakable v...

For our final artist spotlight before Blues on the Green Presented by H-E-B, we want to feature the legendary Alejandro Escovedo! 🎶
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A celebrated singer and songwriter, Alejandro Escovedo has as eclectic a background and body of work as any rock artist of his generation. As comfortable performing with a string ensemble as he is with an amped-up power trio, and as likely to bare his soul in his lyrics as he is to display some serious rock & roll swagger, Escovedo had already played an important role in punk (with the Nuns), roots rock (the True Believers), and alt-country (Rank & File) before he launched a solo career that's seen him work with everyone from Tony Visconti, John Cale to Bruce Springsteen. Beginning with 1992's Gravity, Escovedo's music has been consistently literate, ambitious, and eclectic, with 2001's A Man Under the Influence exploring different genres and approaches from track to track, while 2008's Real Animal and 2016's Burn Something Beautiful focused on passionate, guitar-based rock & roll. 2018's The Crossing (and its 2021 Spanish-language counterpart La Cruzada) told a richly detailed story of the immigrant experience.
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Let's start the summer off right at Blues on the Green on June 9th and 10th at Zilker Park. Visit waterloomedia. com/botg to purchase your parking ahead of time and learn more! 😎🌅

Blues On The Green » Waterloo Media Blues on the Green, Austin’s longest-running free concert series, returns June 9 & 10 with two nights of free live music in the heart of Austin. Each summer tens of thousands of Austinites gather for this live music tradition, bringing together local music, community energy, and the unmistakable v...