RED VELVET EVENTS

And there’s more where that came from. Click the link in bio to find out 🔗

The Experiential Marketing Funnel: A Chaotic Retelling ✍️

RED VELVET’s VP of Production, Sarah Lo, shares how we became an extension of Texas A&M’s brand expression team in order to create a museum-like, immersive environment for their 2026 SXSW activation. Which wouldn’t be complete without painting 3-inch long miniature beef cows 🐄

We can stay here… with sketches, mock-ups, and big ideas….or we can go UP & bring the vision to life with our friends at Texas A&M for this year’s SXSW 2026 activation 🤩

Give them a reason to come back! Every day during Texas A&M’s SXSW activation, the space transformed to feature a different theme: FOOD, ENERGY, and MEDICINE. RED VELVET changed the setup. And these breakthroughs are going to change the world.

The activation highlighted 9 Texas A&M researchers’ discoveries and innovations over the course of 3 days. It was an exciting challenge and required some innovation on our team’s part too 😉 Just trying to keep up with the Aggies 👍

Talk about an attendee experience 🛩️🏝️

All hands on deck, but only one cook in the kitchen 🧑‍🍳💋

Our recipe for social shoot success:
- Double check you have your drone license
- Don’t mic check when it’s quiet, account for all noises (generators, planes, traffic, etc)
- Write your talent’s cue cards with bullet points, not sentences (bonus points if you brand the back of them so they are always camera ready)
- Have a playlist for energy slumps, you know they are gonna happen, be prepared
- For multiple locations, know where the ALL the bathrooms are. Just trust us.