Brain+Trust

The world needs more . It’s a blessing to have this chap with us in Austin. Great to catch up, brother!

AI and Branding - Branding Roundtable No. 31 What is the state of AI now relative to brands? And how should brand marketers prepare for what is to come? Download our full monthly eBook.

How to Navigate Data Privacy in 2022 and Beyond Marketers need to get smart about their data now that cookies are going away. Here’s how.

At MAICON 2022, Brain+Trust's Tim Hayden talked about how machine learning could better prepare you for Web3. Where are you on your Web3 journey?

From our front porch.

Brain+Trust Partners' Tim Hayden joined SAP's Ratul Shah, Dom Nicastro, and Rich Hein on the CMSWire "CX Decoded" podcast to discuss business and marketing in a world.

How will this change how brands operate? What must media and customer experience professionals plan to do as privacy laws affect marketing and sales performance?

The above and more, all discussed and mostly answered in the full recording below.

Transitioning to a Cookieless World In our latest CX Decoded Podcast, we discuss how marketers can adapt to the inevitable demise of cookies and the move to first-party data strategies.

On Clubhouse?

Join Thumos CEO Eric Scott Sullivan and Tim Hayden tomorrow at 3pm CST for a discussion and Q&A on and the future of business.

Thumos.io Salon Series: Tim Hayden Wednesday, March 10 at 3:00pm CST with Weston Woodward, Tim Hayden, Eric Sullivan. Join us for a rapid fire conversation with Tim Hayden from Brain + Trust and The Next Practice. We will be chatting about how to capitalize on current customers and data science to grow revenue!

We are proud to support current research being conducted by Movability and Texas State University Translational Health Research.

So much, we are sponsoring this study by donating $50 Favor Delivery gift cards to be drawn for five (5) random survey respondents!

If you live in Central Texas and have been out and about on our roads and highways, you may have found yourself complaining about traffic snarls.

The fact of the matter is that the majority of employers are still to this day asking workers to report from home. So, where is everyone driving to and from at all hours of the day?

That's the question, among many others, this study is trying to answer.

If you live and drive in Central Texas, please take less than 5 minutes to participate in this .

Transportation Patterns Survey Take this survey powered by surveymonkey.com. Create your own surveys for free.

For several months, we've been fortunate to serve clients alongside The Bliss Group.

We are thrilled to announce today that The Next Practice has made a strategic investment in The Bliss Group, with whom we will continue to transform how brands operate and communicate.

Onward, to and beyond.

As a member of The Next Practice Group, we have the honor of working with several clients leading efforts to address the pandemic with new products, treatments, and testing.

One such client is Johns Hopkins University, with their convalescent plasma trials.

This video from the UCLA Health is helpful in understanding how convalescent plasma may be donated, and used as a treatment for mild cases of COVID-19.

Convalescent plasma to treat outpatient Covid 19 - Judith Currier, MD | UCLA Health Clinical Trials This clinical trial explores the effectiveness of using convalescent plasma to treat COVID-19. We’re looking for individuals who are COVID-19 positi...

Think about just how long we’ve been talking about customer centricity in marketing. Now, ask yourself how many brands have truly achieved this ideal.

On paper, it seems like we have the tools to understand our audience, unite and apply those insights to our marketing strategies, and deliver frictionless customer experiences. Yet, so few organizations manage to fully realize that potential.

One common obstacle is the lack of integration among all the technologies we rely on to deliver customer data and insights across the enterprise. Another is that data privacy regulations like the European Union’s GDPR and the California Consumer Privacy Act are making it harder to harvest that customer data in the first place.

But there’s an even bigger complication on the horizon, and it’s one that’s poised to cause the next seismic shift in marketing: the end of the third-party cookie.

Tim Hayden outlines what's at stake and what it will take for brands to succeed amid a sea of seismic change here in Content Marketing Institute's Chief Content Officer magazine.

If You Can’t Give a Customer a Cookie - Content Marketing Institute An impending tracking shift is threatening to derail marketers’ customer vision. These smart new approaches will help bring your audience insights back under your control.

As members of Movability, we have access to resources and programs that make commuting and parking easily managed. Along with that access, Brain+Trust provides each team member with support and benefits to cover transit and transportation costs.

Next week, Movability, Hypergiant, and a host of leading strategists are discussing how today's social and economic volatility is shaping how we plan and build "smart cities" in the near future, and beyond.

Please join us this coming Wednesday, September 16, at 11 am CT.

Welcome! You are invited to join a webinar: Beyond Smart Cities. After registering, you will receive a confirmation email about joining the webinar. The COVID-19 pandemic has had a profound and ongoing impact on cities worldwide. It's clear the past strategies need to be updated and augmented. Is our future going to look more like Ready Player One or Minority Report? It’s up to us. As populations grow, technology will help improve the way we l...

Real estate developers are scrambling to find ways to adapt to the new ways of life brought about by COVID-19. via The New York Times

Pandemic Threatens to Upend a Thriving Real Estate Model Safety concerns have forced developers to rethink mixed-use projects combining retail, residences and offices, which have helped define the live-work-play ethos that many younger professionals seek.

Due to COVID-19, we have seen large chains and retailers shift to strongly featuring their own brand name products, rather than the other brands they carry. As a brand, you should ask yourself: is it better to skip the retailer and just create one on one relationships with my consumers?

https://buff.ly/2BR7kuv

Amazon’s New Competitive Advantage: Putting Its Own Products First Brands have long been able to bid for the premier slot at the top left of Amazon’s listings, but during the pandemic the online retailer has begun using this position for its private-label items, raising antitrust concerns.

Today, it seems that focusing on B2B and B2C is slightly outdated. Instead, we should shift our focus to B2P, Business-to-Person. Brain+Trust Partners

B2B x B2C = B2P > Brain+Trust Partners B2B x B2C = B2P by Tim Hayden | Dec 20, 2018 | Innovation | 0 comments A most interesting exchange happened just last week. A digital capability provider that deals with search optimization asked me to fill out a form (not even a form, it’s a MS Word document) describing a potential client’s bus...

Within the last 10 years, there has been a shift when it comes to developing new technology. Before, it might have been ok to break a few ethical codes if it meant creating the latest and greatest in tech. However, today, this is no longer the case. via WIRED

To Adapt to Tech, We're Heading Into the Shadows More and more innovation requires going into darker, more inappropriate, less ethical territory. Here's how to respond.

Resonating with consumer experiences and laying a foundation for relevant messaging are two key components for B2B marketers to consider when creating their customer-centric strategies.

B2B marketers: Be ‘customer-centric’ or lose out, Forrester warns B2B marketers that rely on traditional brand and lead-generation strategies—and don’t adopt customer-centric marketing strategies—risk falling behind the competition, Forrester Research says in a new report. B2B marketers must engage customers on their own terms or lose to the competition, For...

Dynamic shifts in technology and driving behavior are creating massive challenges and opportunities for automakers and vehicle dealers. The industry formerly known as “automotive” could now more accurately be described as the “mobility” industry, and data is at the center of its future, today.

Download our latest white paper, the second in a collaborative series between Arm Treasure Data and Brain+Trust Partners to learn what it will take for those in the mobility industry to compete in a data-driven world

https://buff.ly/2Ywb8ZS

We are launching our new website today.

Please share any feedback in the comments here, or send us a message.

And, be sure to register to receive our CEREBRO newsletter, the next edition shipping out this afternoon!

Thank you in advance!

Home > Brain+Trust Partners Successful brands leverage customer journey analytics, moving beyond customer journey maps. Don’t limit your efforts to understanding how. Delve into who, what, when, where and why you should care. Millions of customers, millions of customer experiences. To move at the speed of the individual, wit...

Congratulations to our friends at Treasure Data for winning a , "Best Marketing Solution", the first time a CDP has won that award.

For the First Time a CDP Wins ‘Best Marketing Solution’ CODiE Award: What That Means A CDP has won the 2020 CODiE Award for "Best Marketing Solution," an industry first that can be seen as recognition of the growing importance of customer data platforms (CDPs) in enterprises.

In 2020, we are all going to have to learn to love being uncomfortable in order to successfully handle technology's rapid change. Via Brain+Trust Partners

Five Things - The Brand Marketer's 2020 To-Do List 2020 is big for every brand marketer. Discover five ways to finally become future-ready, from addressing your data issues to prepping for super apps.

Exciting news from our neighbor in Austin. Silverton Partners has closed $144M across two funds, certain to capitalize on early-stage opportunities at a time when new approaches to business and innovation across Central Texas are rampant.

Onward!

Austin’s Silverton Partners Closes On $144M Across Two Funds Silverton Partners is Austin’s most active early-stage VC firm, with $403 million under management.

Remote we are... all in this together.

Brain+Trust Partners knows that many companies have urgent needs to lower expenses, alongside opportunities to leverage insights and improve customer experiences in the "new normal" of remote business. Amid the uncertainty for all of business, we are narrowing our services and lowering our fees, ahead of any return to vibrancy later this year and next, including services such as:

- Customer Data Privacy Compliance – with data privacy and data breach laws in motion in 27 states (including Texas) in 2020-21, a review of your systems and operations to determine vulnerabilities and opportunities to manage customer consent and establish a data governance policy. (30 day engagement)

- Advanced Analytics - predictive analysis, performance modeling and forecasting for Q3-Q4 2020 that can improve efficiencies across marketing, staffing and other operations to grow revenue. (30-60 day engagement)

- Media Analytics/Strategy - media performance analysis and strategy that helps build attribution/ROI models and better plan market efforts on a reduced budget. (30-60 day engagement)

- Brain+Trust can also assist with new product/service development - mobile apps, loyalty networks and delivery services are examples of projects we are currently managing and producing for clients, along with market research that provides for a confident vision and direction to build "what's next."

These are most challenging and interesting times, and we are committed to providing reasonable guidance and actionable plans to ensure business continuity, now and over the coming quarters.

Please send us a message here to learn more.

If music soothes your soul, here is a consistently-updated list of livestreams & virtual concerts to watch during your coronavirus lock-in

Coronavirus: Ongoing List of Virtual Concerts & Livestreams With venues and bars shut down from coast-to-coast, here's your guide to the best livestreamed music content right now.

Due to client unavailability, we have rescheduled this event to be hosted on April 29.

Please accept our apologies for any inconvenience.

Several of the Brain+Trust Partners team will be in Houston for client meetings next week, and they're only doing what's proper for such a visit.

On Wednesday evening, we are hosting a casual happy hour to talk about data governance, sales and marketing in 2020, followed by much more time socially spent among business leaders and a Texas whiskey tasting.

Alternative food and beverages will also be served if you aren't into whiskey, of course.

Please register below!

https://www.eventbrite.com/e/96177091269

“While so much of what we’ve dreamed of and seen in movies is now possible, it is not always plausible for business to push technology as the answer to customer needs and operational challenges. It’s about behavior and human nature, not technology...” - (link in bio) @ Brain+Trust Partners

In 2020, we expect to be very active with content on our blog, including new and consistent podcast episodes.

To kick things back into gear, Tim Hayden briefly addresses here six areas where we have current client work underway:

- Customer privacy and data security
- Personalization (individualization)
- Mobility and logistics
- IoT and the connected home
- Customer experience/e-commerce
- Location-based marketing

More on the blog, and more to come on each of the above along with some observations from CES!

Roaring Change in the 2020's: 6 Ways Business Will Never be the Same > Brain+Trust Partners We are already a week into 2020, and it is obvious that this will be a challenging and opportunistic decade for business. Not since I was managing staffing efforts for EDS and SAIC to deal with legacy systems integration and Y2K compliance projects have I seen so much transformation be requisite for...