Parable Brand

A Simplified & Unified story is better set to amplify to the right audience.

Some companies get scared of getting specific about their story.

What if we leave a potential customer out?

What if...

Believe it or not, amplifying a company story has more to do with the mindset of the person receiving it, than does the story being told.

Be sure to get specific to heart of the customer.

Is your team on the same page?

The process to simplify a company story takes on a lot trimming the fat, so to speak.

However, getting the team and future team involved into the process develops the roots of the story.

Unifying a team isn't about getting everyone to speak the same language & style...

Rather, it's integrated into allowing all parties the space to share differing perspectives to add to the bigger picture. Then trimming what is revealed as unproductive toward the solution of the client problem.

Allow transparency, space, & collaboration in this process.

Unifying isn't the goal, it's the process.

Stories don't need to be complicated.

Keep yours simple.

If you're launching a start up or pushing through the strains of a long overdue brand refresh - simplifying your company story down will benefit all parties.

Think about it this way:

Distill the business process down to The Main Problem, The Main Customer, & The Main Solution.

Of course this won't hit every area of your company, but this will hit all the right areas for your ideal client.

Speak their language and guide them to a solution.

Begin by simplifying all that you do.

Simple is everything.

You're the Founder. You're head of Marketing. You're head of Sales.

No matter the position, your brand success lies in the message you're telling.

Internally & Externally.

It's ok to branch out, however, the more specific your mission and product is with your team, the more specific problem is solved with your client.

Get more specific.

If we asked your clients, would they be truly impacted by your work?

Stories help build the bridge. Invite your clients into a narrative.

Why isn't your founder's story selling your product by itself?

Every CEO or Founder wants their story to impact millions of people. It can... and it will... IF you tell the right story.

We believe you deserve great customers and great customers deserve your service or product. That's why we specialize in storytelling.

We've taken the pain out of Branding, Sales, & Marketing to give you the tools necessary to simplify your story.

Therefore, helping you reach more customers to grow your business.

Seriously!

Ask yourself: How does this brand (or our brand) make us feel?

Everything from design & language to visuals & voice. How does each piece speak to you?

Is it the same, engaging story every time?

Or is their client disconnect?

Easy way to assess: Look at the fruit. How is your current client base?

The ability to share and impact many derives from a deep place of how you design your story.

If you're committed to growth and gaining more customers, you must equally be committed to failing.

The story design won't always be perfect or "right". However, you must begin to "get to the finish line".

Wondering how to gain clarity when sharing about your business in any forum or platform?

Share your company from your client's point of view. Allow your story to become market facing.

Tell your company story through your customer's eyes.

Customers faith in your business comes from trusted experience and belief.

Their belief begins with your team's belief in your story.

Often, as businesses, we believe that we need to take the customer on OUR journey.

However, true impact comes from inviting them back into their own story, their own journey.

How can your business shift your story to invite your customer into their own journey?

Keep It Stupid Simple.

When sharing the story of your business:

Position your customer as the hero & then...

Keep it simple.
Be direct with the problem they might have.
Be the guide to solve their problem.