Spiceworks Ziff Davis

The SWZD formula — and why it works.

Most B2B media companies give you one of three things: an audience, data, or campaign services.
SWZD gives you all three, built on top of each other.

1.) Authentic Relationships (via Spiceworks)
2.2B buyer signals. 1.1M unique companies tracked weekly. 93M users. A community that trusts SWZD, which means the data is real.

2.) Unparalleled Data & Insights (via Aberdeen)
Zero- and first-party data, industry research, and a 360-degree view of your target audience that 3rd-party data sources can't replicate.

3.) Top-Tier Performance (via in-house strategy)
Demand generation campaigns run by people who actually understand IT buyers, not a black box.
= Better pipeline. Smarter campaigns. Real outcomes.

It's not one product. It's a platform built for IT marketing at scale.
https://swzd.com/contact-us/

Here's a question most tech marketers can't answer confidently: How cloud-centric is my target account?

Not "do they use cloud products" — everyone does. But are they architecturally cloud-first? What portion of their hosted stack is cloud vs on-prem? And who's their dominant cloud vendor?

This is exactly what SWZD's Cloud Centricity Score was built to answer.

For cloud vendors and infrastructure companies, this is the difference between marketing to "IT decision-makers" and marketing to the exact accounts that are already living in your world.

If this sounds like something your targeting strategy is missing, let's talk: https://swzd.com/contact-us/

Honest take: most IT marketing treats buyers like they're waiting to be found.

They're not.

By the time your prospect responds to an outreach email, they've already read content, compared vendors, consulted peers, and formed opinions — all without you in the room.

Our State of IT ebook lays out exactly how modern tech buying committees operate. Not just who they are, but what they read, where they go, and when they decide.

If you work in B2B tech marketing and you haven't read it yet — it's worth your 15 minutes.

👇 Drop a comment if you want the link.

Or grab it directly: https://swzd.com/resources/ebbook-building-trust-with-tech-buyers/

E-BOOK: Building Trust with Tech Buyers Learn proven strategies to build trust with tech buyers, strengthen relationships, and close more deals.

Cloud marketers — we want to know: when targeting cloud deals, which signal matters most to your GTM strategy?

💬 Drop your answer in the comments:
☁️ Cloud product installs — they use cloud products, period
💰 Cloud spend share — it's not installs, it's budget allocation
🏆 Dominant cloud vendor — I need to know if it's an AWS, Azure, or GCP shop
🔍 Intent signals — who's actively in-market right now

Here's the thing: SWZD's updated Cloud Centricity Score (CCS) now gives you visibility across all of these — from a simple ratio of cloud installs to total hosted products, to spend-weighted scores, to dominant vendor identification per account.

What would change your targeting strategy the most?

We'll be at SpiceWorld 2026 — and we're bringing the data.

SWZD is proud to sponsor SpiceWorld, the annual gathering of the world's most engaged IT community. And this year, we're bringing the insights from our State of IT ebook directly to the stage.

Here's what to expect when you find the SWZD team:
✅ Live breakdowns of how tech buyers research, evaluate, and decide
✅ How brands can show up at the right stage with the right content
✅ Data on what the IT pro community values most from vendors

Whether you're an IT marketer, a demand gen leader, or just curious about where B2B tech marketing is heading — come find us.
📍 SpiceWorld 2026 | Nov. 12–13, 2026 | AT&T Center

🔗 https://loom.ly/b3ggopA

The IT buying journey isn't a funnel anymore. It's a maze. 🔄

Here's what SWZD's latest State of IT research tells us about how today's tech buyers actually behave:

▶ 63% of B2B buyers research the topic before they even start evaluating solutions
▶ They consume up to 8 content assets per stage of the purchase journey
▶ 3rd-party sources are ranked as the most valuable for staying current
▶ Buying committees span multiple roles — and multiple generations

If your content strategy assumes a linear path, you're already behind.

📖 Check out the full ebook and understand the buyer you're actually selling to.
🔗 https://loom.ly/43Od3uo

In the B2B technology space, credibility drives engagement!

IT buyers rely heavily on third-party sources, expert insights, case studies, and research-backed content to stay informed and evaluate solutions.

That’s where Thought Leadership & Custom Content from SWZD makes an impact.

With our solutions, brands can:

✔ Build credibility with expert-led insights
✔ Create research-backed content assets
✔ Engage the IT community through trusted platforms

When your brand educates and informs buyers, it becomes part of their decision-making journey.

💡 Position your brand as a trusted industry voice.

👉 Connect with our experts to explore Thought Leadership & Custom Content solutions:
https://loom.ly/WVgg16I

Contact Us - Spiceworks Ziff Davis Contact us to know how we at Spiceworks Ziff Davis can help you convert your best accounts and help you grow your existing ones.

What’s really shaping the future of IT?
Budgets. AI. Cybersecurity. Talent. And the evolving priorities of IT leaders worldwide.

The 2026 State of IT Report dives deep into the forces transforming technology strategy across organizations.

Here are just a few eye-opening insights:
🔹 Many organizations are increasing IT spending despite economic pressure
🔹 Security and AI investments are among the biggest drivers of IT budgets
🔹 IT teams are balancing innovation with cost efficiency and workforce challenges
🔹 Businesses are reevaluating vendors and technology stacks to stay competitive

For IT leaders and tech marketers, this report isn’t just data—it’s a roadmap for where technology and investment are heading next.

💡 Want to understand where IT budgets are shifting, what technologies are gaining momentum, and how buyer priorities are evolving?

👉 Explore the full report here:
https://loom.ly/7LZfo0E

State of IT Report 2026: Key Insights for Businesses | Spiceworks Explore the latest IT trends for 2026 with the new Spiceworks report. Get key data and insights to inform your business strategy and stay ahead. Download now.

Marketers: The IT buying landscape has changed. Has your strategy kept up?

The latest insights from the State of IT ’26 reveal a clear shift in how technology decisions are made—and it’s reshaping how B2B marketers must engage buyers.

Here are a few signals you can’t ignore:
🔹 IT budgets may be increasing, but spending is more scrutinized and value-driven.
🔹 AI adoption is growing, yet organizations are prioritizing practical productivity gains over hype.
🔹 Cybersecurity and infrastructure investments are taking center stage as businesses focus on resilience and operational stability.

For marketers, the takeaway is simple:
📊 Messaging must shift from “innovation buzzwords” to real outcomes, trust, and measurable business impact.

Want to know the four key insights every tech marketer should act on right now?

👉 Read the full blog:
https://loom.ly/G4hULYM

Top 4 State of IT ’26 Takeaways for Marketers | SWZD – Build Authentic Relationships Top 4 State of IT ’26 Takeaways Every Tech Marketer Needs to Know Discover State of IT ’26 insights shaping budgets, AI adoption, security priorities, and how tech marketers should adapt.

Your Messaging Might Be Outdated — And IT Buyers Have Already Moved On

In 2026, IT leaders aren’t chasing disruption for the sake of it. They’re prioritizing efficiency, reliability, and measurable outcomes.

That means marketing messages built around hype or speed alone won’t resonate anymore.

Today’s IT buyers want to know:
✔ How your solution optimizes existing infrastructure
✔ How it reduces operational complexity
✔ How it helps teams work smarter, not just faster

The reality? Modern buyers evaluate technology through a different decision lens than they did just a few years ago — and marketers need to evolve their messaging to match that shift.

Explore how the State of IT ’26 insights should reshape your marketing strategy.

👉 Read the blog:
https://loom.ly/5BpTpKg

What the State of IT ’26 Means for Your Messaging Strategy | SWZD – Build Authentic Relationships What the State of IT ’26 Means for B2B Messaging Strategy State of IT ’26 insights reveal how budgets, AI, security, and data governance are reshaping B2B tech messaging.