The Loyalty Firm

hey we're playing on Friday with a whole host of heavy hitters from the Auckland scene and beyond;

Hope to see you down there! Doors 8:30
Tickets available from

We're closing out SXSW on Wednesday 3/18 at Zilker Brewing Company with the most amazing emerging artists that will become your new favorites:

10PM :: SoundMass (my education+Theta Naught)
9PM :: CorMae
8PM :: DOSSEY
7PM :: SATALiGHTS

doors at 6:30PM 🤘

the only proper my education show this SXSW season 🤘

new music from SoundMass (my education+Theta Naught) just premiered on The Cosmic Clash 🤘

Video premiere: SoundMass releases new single, prepares for SXSW 2026 shows On March 14, SoundMass will gather at The 13th Floor for Cosmic Plants Clash IV, the SXSW day party our publication and Play to the Plants has produced at the venue the past four years. We’ve…

New track from Swallow the Rat , live from Budapest 🤘🤘🤘

Swallow the Rat [NZ] - Efficiency 100th @Szimpla Szimpla Music ProductionVideo: Todoroff LázárSound mixing: Gődér CsabaSound Recording: Gődér Csaba

📣 Auckland 's Post-Punk revivalists Swallow the Rat are headed to Europe a 25+ date tour! Make sure to catch them live this Fall and pickup their upcoming EP 'Face Unpopular' on vinyl!

🤘🤘🤘

Swallow the Rat mentioned in Rolling Stone AU/NZ ‼️

Best New Zealand Music of the Week: March 10th-16th Stay up to date with all the standout tracks released last week with Rolling Stone AU/NZ’s weekly roundup

📣 ICYMI: Last week, Tāmaki Makaurau artist Swallow the Rat announced a new EP and dropped the first single + video 'Face Unpopular".

Biting lyrics, woozy guitar and fuzzy bass make up this incredible post-punk track.

Go take a listen on your favorite platforms!

National Review: My Education, Theta Naught — Sound Mass III: Ampersand - SLUG Magazine t might be a little blasphemous to bring out the Radiohead comparisons this early, but the instrumentals on this project are seriously next level: haunting violins, big drums and beautiful guitars galore.

🚨 Our Official Showcase is TONIGHT at Zilker Beer ‼️
Doors at 630p, show starts at 7pm!!

SoundMass ::: 10PM
::: 9PM
::: 8PM
::: 7PM

📣 Small cover charge for those without SXSW badges and wristbands

Recommended: SoundMass 3/11 at 13th floor ( The Cosmic Clash x Play to the Plants)

Live music preview: Seven SXSW day parties not to miss in 2025 For every year’s SXSW installment, different activations pop up all over the city to bring SX-goers daytime programming before things switch over to an all-official format in the evening. The…

Thursday, March 13h at Zilker Brewing Company
SXSW badges and wristbands prioritized, small cover charge at the door available for individual entry without badges/wristbands

10PM SoundMass (aka my education + Theta Naught)
9PM Lauren Lakis
8PM Murdocks
7PM Exotic Fruitica

Doors at 6pm ish.
Poster by Velcrowolf