Flo2Media

There’s nowhere like Austin…the festive capital of the United States. Proud to call it home. 🎄

THIS is the hip hop many of us fell in love with! It was about positivity, pride, and uplifting. Yeah, they were also talking about some of the negative things they were experiencing in the world, but they were talking about how to fight against& OVERCOME those negative things… not promoting them. This was the golden era of hip hop… and the industry realized that we were getting “too enlightened and empowered”… so they introduced “gangsta rap”… and began flooding the world with images of the guns, drugs, over -sexualization of black youth, and the blatant respect of women. That’s when hip hop culture started to decline. Even though it became more widespread and more of the world came to know about it… it lost its soul. Today, whats popularized is mainly destructive trash… exactly what the industry power brokers wanted.

Let’s demand that hip hop returns to THIS - U.N.I.T.Y., positivity, pride, partying, fighting against oppression, uplifting our communities… and not accept anything else!

Talk about LITTT!🔥🔥🔥 is our FLo2 Artist of the Week and if you haven’t heard him yet, get ready for a wild ride! With lyrical skill matched only by his raucous live shows, Prof has cemented his place on the national stage. Hailing from Minneapolis, Minnesota, Prof has perfected the art of combining blue collar hard work and unimpeachable content while never taking himself too seriously.

Well-respected and renowned as one of the most lyrically creative artists in the game, Prof is selling out shows across the country, while hitting new streaming records with every release.

Check out his music on all streaming platforms and catch him on his “Dirty Work” Tour in a city near you! Hope we see you at his Austin show, Wed. Oct. 15 at

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If you like these Artist Features and would like see more, get in the flo ✌🏼🚀

If you’re looking for new artists to see and follow from this year’s , we present to you the multi-talented Tiera Kennedy!

Catch her on Friday of Weekend 1 @1:30 on the American Express stage.

A singer-songwriter, musician, radio host, entrepreneur, and philanthropist, the multi-hyphenate found another watershed moment last year when lifelong hero Beyoncé asked her to be a featured vocalist on 2025 GRAMMY Album of the Year and Country Album of the Year winner, Cowboy Carter, singing on “BLACKBIIRD” and providing background vocals on “TYRANT.”

In Tiera’s own words “I’m stepping into an era publicly - both musically and personally - that is entirely me,” she shares. “It’s been inspiring to find myself; in what I thought was my lowest low, I could finally see the roots of what had been growing all along.”

See you at Zilker Park for ACL 2025 - October 3-5 for Weekend 1 Flo2 Fam!

October in Austin isn't a
month, it's a full-on endurance test.
ACL, F1, Halloween, and every festival in between lined up back-to-back with zero room to breathe.
But we're not complaining. 👻 🕷️🧟‍♀️🧙‍♂️💀

Save this post-there's something to do practically every day this month ⬇️

10.1-31 Pumpkin Nights
10.1-11.30 The Nightmare Before Xmas Light Trail
10.1 World Saki Day
10.2 Taylor Swift's Life of a Showgirl Album Release
Party
10.3 Tailgate with Glen Powell
10.3-5 ACL Weekend One
10.5 NASA's Observe the Moon Night
10.6 Bluegrass Night
10.7 Gilmore Girls 25th Anniversary Trivia
10.8 Harry Potter Trivia
10.9 The Rocky Horror Picture Show
10.9-12 Gruene Wine & Music Festival
10.10-12 ACL Weekend Two
10.10 USMNT vs. Ecuador
10.10 Ski Shores Movie Night: Hotel Transylvania

10.11 Austin Beerworks Fall Book Fair
10.11 German Heritage Oktoberfest
10.14 Bingo Night
10.15-11.2 Driftwood Fall Festival

10.16 Blind Wine Tasting
10.17-19 F1 Weekend
10.17 Mau P@theconcourseproject
10.18 Dog Mustache & Beard Competition

10.19 Cloonee
10.20 JEOPARDY! Trivia
10.22 SEED Plant-Based Food Festival
10.23-30 Austin Film Festival
10.24 Ski Shores Movie Night: Nightmare Before
Xmas
10.25 East Side Mini Open
10.25 Austoberfest@scholzgarten
10.26 Texas Indie Oyster Festival
10.29 Panic at the Paramount: Halloween!

10.30 House of Torment
10.31 Dom Dolla