GSM

Want more customers booking service with you instead of the shop down the street? atom by GSM gives each one a reason to come back.

For a Massachusetts Lexus dealer, atom grouped owners by time since their last repair order. Each group got its own direct mail offer, timed to when they were due.

The dealer generated nearly $7 million in service revenue in one year, with a $616 average repair order. The campaigns averaged a 13% response rate.
Bring more owners back and fill the work your lanes need.

See how atom works: https://www.gsmarketing.com/

What if every 10 service appointments on your board became 16, from the owners you already have?

See how we bring owners back → https://www.gsmarketing.com/digital-solutions

Here's why it works. Generic reminders get ignored, but reaching out with a specific reason has a much higher chance of winning that business.

"Your 30K service is due."
"Your vehicle has an open recall."
"Your bay is open Tuesday at 9."

atom sends each owner the reason that applies to them, when it applies. They book with your store before they even think about the independent shop down the street.

Six more ROs for every ten. Every week. From customers who already know your name.

What would a $517 average repair order and a 65% customer pay rate on recall visits mean for your fixed operations this quarter?

Building a smarter service cadence means moving beyond generic reminders and giving your owners a specific, compelling reason to act.

When you shift to VIN-specific, automated outreach through the Atom platform, you naturally turn routine service visits into a highly profitable, repeatable revenue stream.

Your service drive represents the most reliable profit center in your dealership. Let's set up a quick conversation to see how the Atom retention playbook can elevate your Q4 performance.

In a recent campaign, we helped a dealer send fewer than 5,300 service reminders tailored to each customer’s vehicle. Returning customers generated an average of $1,279 in service revenue each, with a reported 221:1 return on the campaign investment.

By leveraging our Audience IQ (AiQ) data platform to time service messages to specific VINs, ATOM delivers Automated Service Lifecycle Marketing that retains, reactivates, and converts.

Launch your automated lifecycle campaign today to turn a minimal investment into massive service revenue.

Win Back Lost Service Customers with ATOM. Dealers that leverage our automated, multi-channel outreach are seeing massive returns; averaging a $44:1 ROI from email and generating 400+ tracked and attributed ROs through direct mail campaigns!

Start maximizing your fixed-ops revenue today: https://www.gsmarketing.com/

By delivering VIN-specific, perfectly timed offers, atom turns your customer data into booked appointments and full service bays.

Imagine turning a one-time car buyer into a happy customer for life.

By simply staying connected to customers, dealerships have seen up to a $221 return for every single dollar they spend. This approach creates a massive boost for your business, driving nearly $850,000 in tracked service revenue from just one campaign. Plus, dealerships experience a 59% jump in people actually choosing to complete their service with them.

With GSM's atom program, it is incredibly easy to stay in touch with your drivers and invite them back exactly when they need you.

Whether it is time for a routine check-up, their warranty is wrapping up, or they are likely ready to trade in for a brand-new model, we help you send the perfect friendly hello right to their phone or mailbox. You never have to guess when to reach out.

Ready to easily connect your sales and service for a lifetime of happy customers?
https://www.gsmarketing.com/customer-journey

Generating a 7.9x ROI and $29,190 in average monthly revenue is the ultimate proof of what intelligent, automated after-sales marketing can do for your drive.

GSM’s full-funnel fixed-ops engine turns your customer database into a continuous, effortless revenue stream. By automating VIN-specific outreach—from routine maintenance reminders to key recall updates—you seamlessly invite drivers back to your service drive while unlocking an incredible 65% customer-pay attachment rate.

With end-to-end automated campaigns and real-time RO tracking doing the work behind the scenes, your team enjoys complete peace of mind and more time to deliver exceptional customer care.

Ready to make fixed-ops growth smooth, stress-free, and extraordinarily rewarding?

Let’s build something great together: https://bit.ly/4gCwexI

Delivering a $282:$1 ROAS, a +59% increase in service conversion, and a +31% boost in repair order counts, GSM turns real dealership service data into predictable Fixed Ops revenue.

As we push to close out Q3 strong and build momentum for an even stronger Q4, your dealership needs a fully integrated after-sales marketing partner that activates the service data that actually matters.

GSM’s ATOM platform is powered by:

VIN-Level Precision: Track and target each customer based on real-time vehicle data, timing, and owner behavior.

Lifecycle-Based Triggers: Automate timely messaging from 8-month drop-offs to 15-month winback campaigns.

Real-Time ROI Tracking: Monitor response rates, live repair orders, and actual service revenue with complete attribution transparency.

Let's collaborate to eliminate service drop-off and maximize customer lifetime value: https://bit.ly/3G3jI8R

Are lost service leads quietly draining your dealership's revenue?

GSM is your complete, all-in-one Fixed-Ops Marketing Solution. We don't just send messages—we build an automated multi-channel ecosystem that turns open recalls and lost leads into booked repair orders.

What GSM brings to your service drive:

• TCPA-Compliant Text Messaging & Custom Emails

• Dedicated Live "Virtual BDC" Agents

• Automated AI Voice Call Cadences

• Personalized High-ROI Direct Mail ($49:$1 ROI)

Stop letting service revenue walk out the door. Let's fill your bays.

Click to learn more and schedule your demo: https://bit.ly/3G3jI8R

Service retention has plummeted 20%, here’s how top dealers are fighting back.

GSM’s Atom Recalls counters retention loss with hard proof: an average 7.9x ROI, $517 average ROs, and $29K+ in monthly service revenue.

Powered by AudienceIQ, Atom Recalls automatically pinpoints open recall VINs in your market, communicates with owners, and converts recall traffic into long-term profit.

Stop losing service revenue. Turn open recalls into your highest-margin growth engine: https://bit.ly/3G3jI8R