SimCraft

SimCraft

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Advanced motion simulation for professional development and addictive entertainment. Developed with professionals, enjoyed by everyone.

about simcraft

We have been here since the early days; hear our story. A small manufacturer that has grown into a professional powerhouse of original designs and technology. mission statement

To redefine humanity’s expectations of high-fidelity simulation by delivering precision-engineered motion technology rooted in physics. We are dedicated to creating the most immersive simulated environments, where our measure of realism is based on the brain’s response to optimal motion cues. Driven by the persistent desire to create the most authentic virtual experiences, providing a simulation that connects users to the real-world dynamics of vehicles with proven and unmatched accuracy. privately held and year over year profitable

SimCraft is a profitable, privately held company with over 25 years of unwavering commitment to excellence in the simulation industry. Our success is driven by a dedicated small team of partners who are deeply involved in every aspect of the business operation. This tight-knit group shares a unified vision and a hands-on approach, ensuring that each decision is made with the long-term stability and growth of SimCraft in mind. The cohesion within our leadership team fosters a culture of reliability, innovation, and excellence, which has been key to our longevity and sustained profitability. Together, we continue to build on a strong foundation, delivering high-quality simulators and exceptional service to our clients. At SimCraft, we don’t just build simulators; we build lasting relationships with our clients, partners, and employees, driving our continuous success and future growth. Pioneers in Motion Simulation Technology. At SimCraft, we’re not just a manufacturer; we’re creators of a groundbreaking motion simulation technology. Our journey began in 1997, conceptualized by the late William MacDonald, driven by a vision to add a third dimension to his flight sim hobby. His vision for a balanced “center of mass” architecture, reducing the need for high-force actuation, laid the foundation for a new era in motion simulation. Under the guidance of William’s son, Sean Patrick MacDonald, we’ve refined this vision, developing the only motion simulation architecture based on rigid body dynamics, and evolving into a driving force that’s redefining how vehicles move and behave in the virtual world, bridging the gap between real-world dynamics and simulation. As pioneers in the field of motion simulation technology, SimCraft has continually pushed the boundaries of what is possible in virtual dynamics. Our proprietary system architecture, based on rigid body dynamics, represents a significant leap forward in realism and immersion while simultaneously being more energy efficient. Unlike traditional motion platforms, which often rely on inefficient brute force methods to create movement, our innovative approach simulates the nuanced physical interactions that occur in the real world. This allows for a more accurate and authentic replication of vehicle dynamics, whether it’s in motorsports, aviation, or other high-fidelity simulations. By focusing on the science of motion and the subtleties of human perception, SimCraft has set new standards in the industry, enabling professionals and enthusiasts alike to experience the most lifelike simulations available today. Our commitment to innovation and excellence continues to drive us forward as we pioneer new technologies that shape the future of simulation.

Photos from Nitro Motorsports's post 09/23/2026
09/19/2026

The presented by is officially under way. Day 1 was a huge success. Great to see familiar faces, hearing the laughter and excitement around all of the products on the floor.

08/30/2026

Congrats to Max Garcia and Abel Motorsports!!

08/12/2026

Our research partner, Dr. Jim Osborn, is a finalist for the 2026 NASCAR Humanitarian Award. Please take the time to vote for him and his staff at the Austin Hatcher Foundation - The foundation does amazing work and this recognition is well deserved.

https://www.nascarfoundation.org/bjfha-vote-2026/

08/06/2026

DRIVE LIKE A CHAMPION TODAY (TM)

Champions aren't made when the trophy is handed over. They're built in the laps no one sees. Braking zones rehearsed, mistakes corrected, and pressure practiced before race day. That's what it takes to Drive Like a Champion Today, not just on Race Day.

In 2025, drivers training on SimCraft turned preparation into 13 championships, 145 wins, and 353 podiums across karting, open-wheel, stock-car, and sports-car racing.

Train with purpose. Arrive prepared. Drive like a champion today.

https://simcraft.com/blog/news/2025-year-in-review-the-results-of-driver-development-on-professional-racing-simulators/

07/22/2026

At POWERNATION, we're kicking off our road to SEMA like you've never seen before. One winner is taking home a fully loaded SimCraft GRID1 racing simulator with single-axis motion, real force feedback, and state-of-the-art active visuals– all in a trailer to haul it home.

Enter the EBC Brakes x Blacktop Speed Shop Sweepstakes NOW for your chance to win it all at: https://ebcbrakes.powernationtv.com

07/20/2026

What makes a racing simulator actually teach you something? Motion that obeys physics. SimCraft's professional full motion racing simulator is built on rigid body dynamics, rotating the entire cockpit around its true center of mass with six independent degrees of freedom.

That's real 6DOF, and it's why the APEX 6 GT became one of the very few NASCAR approved systems for Cup Series driver-in-the-loop work. It feels real enough that drivers forget they're in a simulator, which is exactly what turns seat time into genuine driver development, sharper track preparation, and clinically validated driver recovery. Don't settle for a simulator that just moves. Feel the car!

https://zurl.co/DEexA

07/14/2026

The seven-figure factory simulator was the price of admission for serious driver development. Not anymore. More pro INDY NXT teams like Abel Motorsports are choosing a full motion racing simulator with true physics-correct™ motion for a fraction of the cost.

See why teams like Abel Motorsports build their preparation around SimCraft:https://zurl.co/2jEUZ or link in bio.

Photos from SimCraft's post 06/16/2026

History gets made in San Diego this Sunday. NASCAR takes the Cup Series onto the streets of Naval Base Coronado for the first NASCAR weekend ever run on an active military base, landing on Father's Day and the Navy's 250th anniversary.

Want a preview? Tune in tonight. The eNASCAR Coca-Cola iRacing Series runs that same Coronado street course at 8PM ET, and word is it's tight, technical, and bumpy. A real taste of what the Cup cars will face on Sunday.

SimCraft is proud to sponsor the #50 Chevrolet, driven by Quentin Warman for Hyak Motorsports.

Tune in tonight and pull for the 50. https://zurl.co/D7BF2

Photos from Sim Gaming Expo's post 06/16/2026

TITLE SPONSOR ANNOUNCEMENT — SimCraft

We are incredibly proud to announce that SimCraft has been named the Presenting Sponsor of the Sim Gaming Expo 2026 — making them the first company ever to attach their name as a title sponsor to our event.

This is a massive moment for SGE and we could not be more honored to have the SimCraft name associated with our show.

Since 2008, SimCraft has set the standard in physics-driven motion simulation for racing simulators. Trusted by champions including 7-Time NASCAR Cup Champion Jimmie Johnson, their exclusive center of mass architecture delivers a level of realism that achieves 90% fidelity to real-world driving — a technology rivaled only by NASA.

Designed from reality and built for total believability, SimCraft is simply in a class of its own.

Beyond their role as Presenting Sponsor, SimCraft will also be on the exhibit floor at SGE 2026, giving attendees the opportunity to experience their world-class simulators firsthand. Stay tuned for more details on what they will be bringing to Schaumburg this September!

Visit SimCraft at https://simcraft.com

Tickets for Sim Gaming Expo are on sale now at www.simgamingexpo.com

Use code SGE15 at checkout for 15% off your tickets now through July 10th.

Show Hours:
Friday, September 18 | 12PM – 8PM
Saturday, September 19 | 10AM – 6PM
Sunday, September 20 | 10AM – 5PM

Follow Sim Gaming Expo on social media to stay up to date with all the latest news and show details.

Join our Discord at https://discord.gg/UQT4vRzacN

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Telephone

Address

Atlanta, GA

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm