Carroll/White

Want to learn more about us? Contact Carroll/White today.

Carroll/White Advertising | Atlanta GA

Some are calling it the “cookie-pocalypse.” Others see it as a new dawn for the $565 billion global ad industry. What’s certain is that Google Chrome’s decision to phase out support for third-party cookies will affect everyone in the digital media industry.

Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward Google Chrome’s decision to phase out support for third-party cookies will affect everyone in the digital media industry.

Have you been wondering why you've been seeing certain ads on Facebook?

Have you been struggling to get your ads viewed? Carroll/White can help customize your ads so that your targeted audience receives them.

Facebook Aims to Show Users the Relationships Between Agencies, Marketers, Advertisers

Click the link to read the article about Facebook's newest ad changes. Contact Carroll/White today to partner with you to help your business grow.

Facebook Aims to Show Users the Relationships Between Agencies, Marketers, Advertisers A new control screen for businesses is being added to Ad Preferences this month.

Pleasing everyone won’t leave consumers with a lasting impression.

Why Advertisers Need to Take a Risk and Be More Than Just Likable If our goal in making an ad is to strike the middle ground out of the fear of being disliked, then we will squander the potential to make something great.

A transition to project-based relationships could benefit independent agencies.
Investing in analytic platforms and talent can give agencies more opportunities to thrive.

Could the 2020s Be a Golden Era for Independent Agencies? It might be the chance they needed to meet previously unmet client needs.

It's a new year. Have you been thinking of implementing some changes to your brand or approaching your market from a different direction?

That's exactly what Carroll/White can help you accomplish.

Not so sure? Give us a try and see if there's chemistry!

Carroll/White Advertising | Atlanta GA

"The science and magic of brand architecture is about seeing the future with focus and confidence. If you have strong, courageous systems thinkers on your team, you’re already halfway there. The road map you create together can drive your business strategies and your innovation pipelines into a future of growth, smart strategic planning and exciting possibility."

The Science and Magic of Brand Architecture Developing brand architecture is uncovering the meaning of what we have as a brand, what we can optimize, what we can leave behind and where we can grow.

Brand engineering is a systematic, target audience–based process of developing brand, issue, or corporate positioning.

The ⚛️science of branding⚛️ also requires a systematic process by which brand marketers augment the creative process.

Carroll/White has over 40 years of experience with the science and creativity of brand engineering.

Contact us today for your branding needs.

📲Social media led worldwide downloads in 2019.

Report: Facebook and Messenger Were the Most Downloaded Apps of the Decade Social media led worldwide downloads in 2019.

📶Growth Marketing is the process of designing and conducting experiments to optimize and improve the results of a target area.

📶If you have a certain metric you want to increase, growth marketing is a method you can utilize to achieve that.

That metric can be :

✅Increasing Brand Awareness.
✅Reaching and Engaging Potential Customers.
✅Increasing Online Traffic.
✅Lead Generation.
✅Increasing Store Traffic.
✅Boosting Sales.

➡️Contact Carroll/White today to find out how we can help you optimize and improve your marketing goals.

Our staff is composed of highly experienced, widely respected, thoroughbred marketers, technologists and communications specialists.

It is also composed of fresh, smart minds and young, energetic marketing muscle.

Our people also surf waves, pilot airplanes, write books, study physics, reprogram mobile phones, design houses, play the tuba and run marathons. It is an unusual diversification of scholars, engineers, athletes and artists—all of whom are marketing experts, each bringing a unique, always-interesting perspective to the strategy and creative tables.

This is who we are. This is Carroll/White.

Carroll/White Advertising | Atlanta GA This is the area where most ordinary ad agencies list the firm’s staff and present individual bios. We don’t have a problem with that, but it’s just not us. Our staff is composed of highly experienced, widely respected, thoroughbred marketers, technologists and communications specialists. The ...