Groundfloor Finance
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Trusted by thousands since 2013. Groundfloor makes real estate investing simple and transparent, with steady returns and low minimums.
Trusted by thousands since 2013, Groundfloor is an award-winning fintech that makes real estate investing simple, transparent, and accessible to everyone. We were the first company qualified by the SEC to open direct real estate debt investing to both accredited and non-accredited investors alike. With low minimums and professionally underwritten opportunities, we empower everyday investors to div
What’s the most misunderstood idea in investing?
Ray Yousefian explains why risk and return aren’t always the same dial.
Watch the full Episode 5, Part 2 conversation at the link in bio.
Most people hear “private company” and think early-stage startup.
In this clip from Beyond the Stock Market, Ray Yousefian of Serengeti Asset Management explains the difference between venture risk and the late-stage private companies many institutional investors focus on.
Watch Episode 5, Part 1 at the link in bio.
“There’s a business across the street that didn’t exist six months ago… and we helped fund it.”
One of the most interesting moments from Episode 4 of Beyond the Stock Market.
Michael Davis of Homegrown shares what it’s like to see investment dollars turn into real businesses, real jobs, and real community impact.
Watch Episode 4 at the link in bio.
Wall Street is laying off, and AI is getting the blame.
But many of these companies overhired in 2021 and are now correcting. The layoffs are real. The narrative around them may be more complicated.
Watch Episode 3 of Beyond the Stock Market at the link in bio.
05/08/2026
Batter up ⚾️
One of the best parts of our in-person All Hands week: getting the team together outside the office.
Baseball, ballpark food, and a night with the Groundfloor crew 🧢
Same borrower. Same profile. Different outcome.
Michael Schwartz of Hive Financial Assets breaks down why intent matters in lending decisions.
Watch Episode 3 of Beyond the Stock Market at the link in bio.
What makes Groundfloor, Groundfloor?
According to our team: the people and the culture.
Grateful to build alongside a group that shows up for each other every day.
People think real estate investing is straightforward. It’s not.
Every project comes with unknowns, unexpected challenges, and decisions that impact outcomes in real time.
That’s why experience matters.
Hear more in Episode 2 of Beyond the Stock Market. Link in bio.
04/21/2026
We couldn’t be more proud to share that Brian Dally, co-founder and CEO of Groundfloor, has been named a finalist for the EY US Entrepreneur Of The Year 2026 Southeast Award.
This recognition reflects the company Brian has built, the vision that has guided Groundfloor from day one, and his mission to expand access to private market investing for more people.
Read more in the press release: https://bit.ly/3QSMLUN
Private credit often sounds abstract, but in reality it’s much closer to home. It’s entrepreneurs and small businesses improving properties, creating jobs, and driving real impact in their communities.
This is what private credit actually looks like in practice.
Listen to Episode 2 of Beyond the Stock Market. Link in bio.
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Website
Address
1201 Peachtree Street NE, Suite 1104/400
Atlanta, GA
30361