XEN Matcha

We spilled the tea.. 🍵 and the Early Access Black Friday starts now👀

Sign up now to get the inside scoop 🥄 (hint: it’s the code to shop 30% off) - LINK IN BIO.

Seasons change. Rituals evolve 🍂

This fall, embrace change with intention — Fall Sale Now Live. Enjoy $5 off each tin of our new and improved matcha.

Your ritual deserves elevation. Shop now on xenmatcha.com

thi isn’t just a price change — it’s a quality upgrade.

the global matcha shortage has impacted supply everywhere, but at XEN, we’ve doubled down on sourcing the highest-grade ceremonial matcha available. That means richer flavor, smoother texture, and a more refined daily ritual for you. ✨

from the jump, our founder’s vision has been simple: to create a small luxury that can transform your daily routine. This step brings us even closer to that promise.

🍵 New Pricing
– Single Tin: $29.99
– Subscriptions: $25.99 (bi-weekly) | $27.99 (monthly)
– Gifting Subscription: $75 / 3 months (unchanged 🙌🏾)

💚 Subscriber Loyalty
Current subscribers: keep your current pricing

🌿 Ritual Rewards
Earn points toward future savings every time you sip:
– 10 points per $1 spent
– 500 points = $5 off coupon

Your daily matcha moment should feel like luxury, and we’re committed to making sure it always does. 🍵💚

sip, spark, and connect. 🍵✨
join us this wednesday for the matcha social club — a curated evening of intentional connection, conversation, and community. whether you’re here to mingle or make meaningful moves, this is your vibe.

🗓 june 26
📍the gathering spot atl | 384 northyards blvd nw
🎟 rsvp: members via tgs app | public via link in bio
🎶 sounds by
🥂 matcha cocktails + mocktails, complimentary bites, and a vibe you won’t want to miss.

Juneteenth is a time to reflect — but also to act.

Whether you’re sipping XEN or showing up in other ways, support today sets the tone for equity tomorrow. Here are 5 ways you can support black-owned business:

1. Shop Black-Owned

From skincare to sips — every dollar is a vote. Discover, buy, and share.

2. Amplify Without Conditions

Repost. Review. Recommend. No strings attached. Uplift without editing the voice.

3. Show Up IRL

Pull up to events, markets, panels. Your presence matters.

4. Invest in Wellness Access

Support brands and people making health & joy accessible in our communities.

5. Ask “How Can I Support?”

Sometimes the best way to support is simply asking.

Drop your favorite Black-owned biz in the comments below ♥️👇

Swipe right for your matcha moment of luxury.
Our Memorial Day Sale is here! we’re giving you every reason to stock up and sip slow.

• Buy 2 tins, save $15
• Subscribe & save $5 on your first 2 orders
• Free shipping on $50+

Limited time only. Discounts will be automatically applied at checkout!

You already sip with intention — now get rewarded for it.

With Ritual Rewards, you can earn points every time you shop, refer a friend, or elevate your daily ritual with XEN.

✨ Here’s how to start:

1. Go to xenmatcha.com
2. Click “Sign In” (top right) and sign in with Shop
3. Start earning points on every order + referral

⭐️ 10 points for every $1 spent
💌 $5 off when your friends use your referral link
🎁 Exclusive rewards just for the day 1s

The ritual is better when it’s shared — and now, it pays off too. Join today!

It’s National Matcha Day, and we’re celebrating the only way we know how—luxuriously.

For a limited time, enjoy 30% off all matcha and treat yourself to a moment of ritual, rest, and refreshment.

Ends Sunday at 11:59 PM.
Swipe right for the code and consider this your sign to have a XEN day 😉

we’re popping up at this Saturday for National Record Store Day! Come dig for vinyl gems and treat yourself to a matcha while you’re at it.
April 20th. good records. good matcha. see you there!