Detavio Samuels

🤞🏾💍

When I decided to get chickens, I was worried about the neighborhood wildlife wreaking havoc on the flock. Little did I know, the biggest terror would come from inside the coop.

After just a couple weeks, I’ve decided to let her go. But since so many of y’all have been weighing in, she’s earned one last post to show how we got here.

Sexyy arrived with the others. With humans, she’s distant and skittish. We actually felt bad for her at first.

Then the cameras went up.

Sexyy Red was terrorizing the flock at night, forcing other chickens to sleep on the floor.

Day and night, Sexyy stays choosing violence.

The day she escaped the coop and ran away, I didn’t mind. I figured I’d let the wild do its thing.

But Sexyy came back with the quickness. Turns out… she’s not built for that life. She prefers life inside the coop, where she can keep bullying the flock.

Some of you said to cook her, some said find her a new home, & some, like her human mama, developed a soft spot for her & want her to stay. We’ve got about 24 hours to make a final decision. But also, if anyone wants a chicken & a fresh egg laid daily, she’s all yours

Creators aren’t an add-on anymore. They are the strategy.

They are no longer just talent.
They are platforms.
They are studios.
They are businesses.

To us, the next phase is clear: build the infrastructure that allows creators to create, distribute, and scale in one system.

That’s the unlock.

With we’re not building for where media was. We’re building for where it’s going.

Flew home to celebrate my mom’s birthday today.

No matter how big things get, I’m never too busy for the woman who made it all possible.

Happy Birthday, Moms

This one is special for me.

I’ve admired for years. The brilliance. The range. The cultural impact. And now we get to build something meaningful together.

Today, we’re announcing REVOLT Labs, a new joint venture between Offscript Worldwide, Kenya Barris and our flagship media brand, .

This reflects a broader shift in what we’re building here. We’re not just investing in shows. We’re building media empires with creators who actually move culture.

Through REVOLT Labs, we’re creating a studio and production engine for the creator era. A place where the next generation of creators can take their biggest ideas beyond the limits of social platforms and develop premium IP built for streaming and television.

Creators are discovered by REVOLT.
IP is developed in partnership with Kenya.
And taken to market fully packaged for streamers and networks, with the audience and marketing power already built in.

For brands, this is something the industry hasn’t had before: a direct path from creator culture to premium content to cultural permanence.

This is where the industry is going.
We’re building for it now.

Advertisers & Creators: if you’re serious about shaping the next era of entertainment, we’re ready. Let’s get to work.

When you sit down with power and capital, you have a responsibility. Not to impress the room. But to shift it. Not to protect your seat. But to use it to drive real impact.

Thank you .313_213 and for the platform, the dialogue, and the space to show up fully as myself.

📍 Keynote Fireside Chat at JP Morgan Chase HQ