Endigo Rae Boutique

When I begin working with a business owner I help them focus on the key Pillars to rebrand their business in order to reach their ideal clients and turn them into customers.

It's not about just pretty photos and colors, but strategy behind every touch point in their brand so they can look like the experts and professionals they really are.

I facilitate beyond just their needs, but tap into their audiences core desires.

My clients have usually been in business for over a year and have a direct pulse with their customers as well as the vison they are aiming to illuminate.

What's one thing you can do to uplevel your brand this year?

Book a call to see if we can help you www.endigoraecreative.com/call

How To Stop Attracting Nightmare Clients

When I first started out as a designer I remember dealing with a few clients who otherwise would have been great to work with had I not made these mistakes in going to share with you.

These tips apply to all service providers! And the key to making all of this work is mindset and having a modicum of respect for yourself and the work you do in the world.

1. Have a set framework or process for how you work in your businesses to get clients results.

2. Educate your clients on how this process works.

3. Have set boundaries and clear communication of what is and isn't acceptable in the way you like to work.

4. Be clear about your scope - ex. if you offer social media marketing in your main package let a client know whether or not that includes design, photography, or content creation services as well.

5. Be firm on your pricing and own your value

6. Treat yourself like you are a business. Like you are the Virgin airlines. Because you are!

7. Have contracts and proposals ready to send and sign outlining what the client will be receiving. I like to use or to send proposals, contracts, and invoices all in one step.

8. Have a set onboarding and onboarding process. This shows that you are a professional and know how to get your clients results as well as take their business seriously.

So which of these are you missing in your business? Let me know in the comments below 👇🏾 🙂

3 Things To Know Before Hiring A Web Designer

Peace of mind and great kick off to a good business relationship happens when you have these things in place and are clear from the Jumpstart on what you offer, who you serve, how you serve then, and how you plan on scaling and growing your business.

Without these pieces in place creating an impactful and profitable brand isn't likely to happen.

Let me know in the comments what your offer & audience are?👇🏾

What Is A Sales Funnel? https://endigoraecreative.com/what-is-a-sales-funnel/

What Is A Sales Funnel? Are you new to the online business world as a service provider and hear this term "sales funnel" being tossed left and right? Well in this video I share exac...

Before we begin designing a custom website for our clients we first establish a brand strategy and gain clarity on the brand foundations for our clients so they can go forth and grow their brands with forward momentum.

One deliverable of the brand strategy that we deliver is the brand source book and guidelines for future internal use as a guide for our clients businesses.

3 things that ensure you are rebrand ready are:
1. You have a clear niche and proven offers.
2. You have case studies and testimonials to back up your expertise.
3. You are looking to gain clarity on the different elements of your brand to ensure your msrketing efforts payoff as you scale and grow your business.

Are you rebrand ready? Checkout our past client PlugMeN2U's brand guidebook for inspiration of some of what we walk our clients through👇🏾

Branding & Marketing Firm Brand Book Plug M.E. N2U Atlanta's premiere branding and marketing firm brand standards book. This guidebook outlines the brand guidelines and standards of the company an…

We've reached over 100 followers! Thank you everyone for your support. Comment below on 1 thing you'd like to know when it comes to rebranding your business 👇🏾

5️⃣ Mistakes To Avoid When Rebranding Your Business

Last week I was talking to a budding entrepreneur who wanted to know how he could grow his business online without: 1. Being like everybody else in a saturated industry, 2. Attracting clients that aren't a match, and 3. Sacrificing your income goals.

So I shared some tips with him and decided that you could also benefit from knowing this especially when your goals are to grow and scale your impact.

Are you fumbling the ball with your rebrand?

Let me know which mistake that caught you off guard in the comments below 👇🏾

🔍 5 Things Your Brand Is Not

Having a brand that scales should be your reality, not your vision board when you are getting ready to grow and scale your business.

I know how it feels to feel overwhelmed by all the pieces that bring your brand to life. And how confusing branding can be as a service provider.

But here's the thing. It's not your area of expertise so of course you're not going to know how to go about bringing your brand to life and attracting more of your dream soul customers.

I know oftentimes business owners assume your brand is your logo, marketing collateral, your product or service, or your marketing. But it’s much more than that.

When you think of creating a delicious recipe of donuts or sweet and salty snack you have to have all the ingredients for it to come out tasting delicious, am I right?

So it’s the same with your brand. Your brand isn’t just one aspect of these things. It’s the whole of them in its entirety,

Having all of the right ingredients makes the perfect donut, and the same goes for your brand.

So tell me are you ready to create some delicious donuts in your business?

"To grow your business, you must attract people to your business or website. Rachael Alexander was able to understand my business and my ideal client and develop an amazing marketing presence and website. The creative website is not only attractive and appealing with easy navigation, but provides value to potential clients through informative and desirable downloads. The marketing campaign designed to capture emails enables me to proactively solicit potential clients and grow my business. Rachael is an invaluable asset to any business." ~ Mary Taylor Carr, Business & Life Coach

I work strategically and I'm proud of the work I do, so when I see reviews from a satisfied customer, it tugs at my heartstrings. Thanks for the love!

3️⃣Ways To Boost Your Know, Like, & Trust Factor & Scale Your Business

Yesterday I was speaking to a prospective client and they kept going on and on about their talents, skills, and dreams for launching a product. And although those things are very important not once did I hear the hopeful entrepreneur talk about their service from their customer's point of view.

To grow and scale your business your business has to be more about your customers and less about you.

1️⃣ Diagnose your prospects pain points.

When you go to the doctor you automatically assume that they can help you because they start asking you about your symptoms and problems and what you want to feel instead right?

So you as a business owner must do the same. Why?!?! Because it positions you as the expert and someone who can help you prospective clients.

2️⃣ Showcase your unique process & frameworks for getting results.

When you share how you get your clients solutions they will either resonate or dissipate which allows you to attract more of your ideal customers.

They start to trust you because you have a proven process for getting results.

3️⃣ Share Your Clients' Wins & Transformations

When you share your clients case studies you showcase that what you do CAN actually HELP get your prospect from their POINT A to their desired POINT B.

These tips should help you establish authority more quickly and help you increase your impact and grow your business.

5️⃣ Signs It's Time To Rebrand

When you've been in business for over a year and things seem to be working out well - meaning cash flow is consistent, your business is profitable, you are making some impact then it can be confusing on when it's actually time to rebrand or work with a brand Strategist and designer.

Here are 5 signs it's time to rebrand your business:

1️⃣You feel like something is “off” in your branding. Either you’re not making an emotional connection like you want to, your copy feels inauthentic, your brand identity or presentation doesn’t represent the real you, your message feels unclear, you’ve evolved and want to incorporate more of your evolution.

2️⃣Not connecting with the right customers. This is where your brand keeps attracting people who either: 1. Can’t afford your services 💵
2. Aren’t a good match 😩
3. Complain or are a pain to work with 😒
4. Non-existent. 😳
You aren't making the impact and transformation you desire to make in your clients lives and you feel you aren't making a real difference with your services or programs.

3️⃣Sales are low or inconsistent📉: you deal with the feast or famine cycle way more than you'd care to admit in your business and are ready to create consistent sales with your dream clients.

4️⃣Marketing is ineffective: 📈you keep attracting folks who aren't a good fit for your services or who are a pain to work with. You don't have any consistent marketing plans or campaigns in place and don't know where your next client is going to come from.

5️⃣You don’t have brand standards or lack cohesion and overall brand clarity. Your brand looks unprofessional and it's affecting your ability to serve your customers and clients at a high level. Your customers are requesting certain brand collateral and you don't have it.

So there you have it! If you have one or more of these issues then rebranding is definitely in your future.

Are you in need of a rebrand for your business? Let me know in the comments below 👇🏾